Thailand
Jane & Sergio are a multicultural duo based in Thailand whose comedy content has built a multi-million subscriber following centered on YouTube Shorts.
Total Followers -0.0%
18.5M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
14.8M followers · 80% of audience
Engagement
1.2%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $2.6K–$6.4K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -103 -0.1% | +0 +0.0% | -103 |
| Last 30 days | +0 +0.0% | -333 -0.3% | +0 +0.0% | -333 |
| Last 90 days | -97680 -0.7% | -1038 -0.8% | +0 +0.0% | -98718 |
| Last 365 days | -97680 -0.7% | -1038 -0.8% | +0 +0.0% | -98718 |
Daily follower snapshots from CreatorDB's longitudinal index.
Jane & Sergio are a multicultural duo based in Thailand whose comedy content has built a multi-million subscriber following centered on YouTube Shorts. The channel name and contact details scattered across their profiles point to a Slavic-Russian background for at least one half of the pair, while their Instagram situates them within family life in Thailand with ties to China — a genuinely cross-cultural setup that likely fuels their appeal. Their content sits firmly in the sketch and social media comedy space: short, punchy clips built around food reactions, trending challenges, and everyday slapstick scenarios. Recurring themes like fast food, spicy challenges, and spontaneous experiments with household items (Mentos cameos included) give their output an immediately accessible, universally readable humor that translates well across language barriers.
Despite being Thailand-based with apparent roots in Russian and Chinese-speaking communities, the bulk of their viewership is English-speaking — the United States alone accounts for the majority of their audience, followed by the United Kingdom and Canada. This anglophone reach skews young and slightly male, a demographic profile that maps well onto impulse-driven consumer categories. The McDonald's and Chupa Chups hashtag appearances hint at the kind of FMCG and snack-brand integrations that suit their content naturally, and their TikTok rate positioning suggests brands recognize stronger sponsored-content ROI on short-form platforms than on their dedicated YouTube placements. With growth currently flat across platforms and engagement nudging below category median, sustaining momentum will likely depend on leaning into food and challenge formats — the vertical where their organic traction remains clearest.
Jane & Sergio reaches an audience concentrated in Thailand primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a comedy creator they map naturally to brands targeting that space. Engagement on YouTube runs around 1.2%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Jane & Sergio's tier (Mega, 18.5M combined followers, Thailand). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Strong signals point to a Russian-speaking background — their business contact email uses a .ru domain, and names like Sergio and the recurring 'Natasha' in their captions are common in Russian-speaking communities. They are based in Thailand and possibly China, but their roots appear to be from a Russian-speaking country rather than Southeast Asia.
Their bios give slightly mixed signals: their TikTok bio explicitly says Thailand and their YouTube branding leans into Thai family life, while their Instagram bio includes a China flag. It appears they have lived in or split time between both countries, which may reflect a relocation at some point in their channel's history.
Their TikTok account is @janka_sega, listed directly in their YouTube bio. Their biggest platform by far is YouTube, where they have built a following well past the 14-million mark, but they also post food and comedy shorts to TikTok.
Yes — McDonald's and fast food are recurring themes throughout their content, with #mcdonalds and #burger appearing among their most-used hashtags alongside #hungry and #food. Their sketch-comedy format typically pairs fast food with exaggerated couple reactions, which is a big driver of their short-form appeal.
Natasha is referenced by name in their video captions — 'Look, Natasha' appears as a punchline delivery — suggesting she is either a recurring character, a family member, or a frequent on-screen presence in their sketches. Given their family-life framing, she is likely someone from their personal circle who appears regularly in the content.
Spicy food reactions are a confirmed part of their lineup — a recent caption reads 'Spicy ones, no need to put food out' paired with a fire emoji, pointing to a comedic spicy-eating bit. Their food content generally leans into over-the-top couple reactions to extreme flavors, which fits their broader sketch-comedy style.
Mentos shows up in a recent post caption where Jane reacts with a clear 'No, no Mentos!' — pointing to a Mentos-based food prank or challenge between the two. Food stunts where one partner surprises or pushes the other are a recurring dynamic across their channel.
All their platform bios present them as a real-life couple living together in Thailand, not a scripted pairing — their Instagram branding is explicitly 'Family life in Thai.' The personal, unscripted energy of their couple reactions and shared food bits reinforces that the dynamic is genuine rather than produced.
Their content — short, visual, reaction-driven food and couple comedy — is a natural fit for YouTube Shorts and TikTok rather than the curated aesthetic Instagram rewards, which explains the massive gap between their YouTube following and their comparatively small Instagram presence. Their humor also travels across language barriers easily, which has helped them build a predominantly English-speaking international audience despite being based in Asia.
Their audience skews young and male — the 18-to-34 age range makes up the majority of viewers, and male viewers outnumber female viewers. Despite being based in Thailand, the United States is by far their largest viewer country, with the UK and India also ranking in the top five.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@janesergo · YouTube
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