Institute of Human Anatomy

Yes — the Institute of Human Anatomy is a private cadaver laboratory, and their videos are filmed with actual human cadavers rather than plastic models or digital animations. This direct access to real specimens is what has set the brand apart from virtually every other anatomy channel on YouTube since it launched in 2012.

The channel is built around Jeremy Jones and Jonathan Bennion, the two co-founders of the Institute of Human Anatomy — they are brothers-in-law. Jeremy Jones handles the entrepreneurial side of the operation, while Jonathan Bennion is a licensed and actively practicing Physician Assistant who leads the on-screen anatomical education.

Jonathan Bennion is not a medical doctor (M.D.) but holds the credential of Physician Assistant (P.A.), a licensed clinical role that involves direct patient care. His active clinical practice is a key reason the channel's dissections and health explanations carry more authority than typical wellness content.

The Institute of Human Anatomy was founded in 2012 by Jeremy Jones and Jonathan Bennion, originally to serve health and medical professionals. Over a decade later it has expanded well beyond that core audience and grown into one of the largest anatomy and health-education brands on social media.

IOHA stands for Institute of Human Anatomy, the official name of the private cadaver lab and education brand behind the @theanatomylab handle on YouTube, TikTok, and Instagram. The abbreviation appears regularly across their content and community materials.

The videos do feature real human bodies being opened and examined in anatomical detail, which some viewers find intense. The tone is consistently clinical and educational rather than sensational, which is why the channel attracts a broad audience ranging from curious general viewers to practicing healthcare workers.

Yes — alongside cadaver-based anatomy lessons, the channel regularly covers topics such as syphilis and other STDs, how alcohol compares to THC, what the body actually does with toxins, and how conditions like diabetes cause physical damage. This mix of specimen-based anatomy and real-world health topics is a big driver of the channel's unusually high engagement relative to the education category.

The channel has featured AG1-branded content, with #drinkag1 and #foundationalnutrition ranking among their most-used hashtags — both hallmarks of an AG1 collaboration. The fit is natural given the channel's focus on physiology, fitness, and evidence-based health education.

Yes — Brilliant is one of the Institute of Human Anatomy's active sponsors on YouTube. The pairing makes clear sense: both brands target science-curious audiences who want to genuinely understand how things work, not just absorb surface-level health tips.

Across YouTube, TikTok, and Instagram combined, the Institute of Human Anatomy has surpassed 21 million followers, placing the brand firmly in the Mega creator tier. TikTok is their single largest platform with over 10 million followers, and engagement across the account runs well above the typical benchmark for educational content.