Australia
HowToBasic is an Australian YouTube channel built entirely on a single sustained comedic premise: videos that open as earnest domestic tutorials — cooking,…
Total Followers -0.0%
23.5M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
17.8M followers · 76% of audience
Engagement
4.9%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $5.9K–$14K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | -5738 -1.5% | +0 +0.0% | -5738 |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
HowToBasic is an Australian YouTube channel built entirely on a single sustained comedic premise: videos that open as earnest domestic tutorials — cooking, cleaning, personal grooming — before rapidly descending into anarchic destruction, almost always involving the mass deployment of raw eggs. Active since the early 2010s, the channel accumulated a following of many millions largely through the sheer escalating absurdity of its format, which operates as a parody of the self-help instructional genre. For years, the creator's identity was kept deliberately anonymous, a mystery that became a core part of the channel's mythology and fueled considerable speculation across fan communities. That anonymity was eventually punctured in a widely viewed collaboration with fellow creators including iDubbbz and Maxmoefoe, tying the channel into a loosely affiliated group of Australian and international comedic YouTubers known for transgressive, surrealist humor.
The channel's audience skews heavily male and young — the 18-to-34 bracket makes up the clear majority — which reflects the sensibility of the content: deadpan chaos packaged in a format that plays on familiarity with tutorial culture. Engagement rates sit meaningfully above category norms, a sign that the audience is actively participatory rather than passive. The surface-level food and cooking framing (evidenced by hashtags like #recipe and #baking) functions as a running joke rather than a genuine niche signal, which creates an unusual brand-partnership profile — sponsors engaging the channel are effectively buying into the irony, making HowToBasic a difficult but distinctive fit for brands willing to lean into self-aware, absurdist positioning. With TikTok activity having lapsed and Instagram growth flat, the channel's long-term equity sits squarely on YouTube, where its archive of viral content continues to compound reach and where any return to consistent uploading would likely accelerate re-engagement quickly.
HowToBasic reaches an audience concentrated in Australia primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a comedy creator they map naturally to brands targeting that space. Engagement on YouTube runs around 4.9%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at HowToBasic's tier (Mega, 23.5M combined followers, Australia). Pulled from CreatorDB's category benchmarks.
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HowToBasic's real identity has remained one of YouTube's longest-running mysteries, with the creator's face never confirmed on camera throughout the channel's entire run. A widely-viewed 2017 "face reveal" video was a deliberate parody featuring prominent creators including iDubbbz, Filthy Frank, and MaxMoeFoe — designed to mock the concept of a reveal rather than actually expose the person behind the channel. As of mid-2026, the true identity remains unknown.
Eggs became HowToBasic's defining signature prop because they appear relentlessly throughout the channel's chaotic recipe parodies — smashed, thrown, poured, and spread across every surface as tutorials descend into absurdist destruction. No official explanation has ever been given for why eggs specifically became the channel's calling card, which only deepens the mystique of the format. At this point the eggs are as central to the brand as the anonymous creator behind it.
Yes — HowToBasic participated in the Grimace Shake trend that swept social media in 2023, with #grimaceshake appearing among the channel's most-used hashtags. The trend, sparked by McDonald's promotion of the purple shake, inspired countless creator parodies and horror-themed reactions, making it a natural fit for HowToBasic's absurdist food content format. It is one of several major viral food moments the channel has engaged with over the years.
No — HowToBasic's videos use a cooking tutorial format purely as a comedic setup, not as genuine culinary instruction. Each video typically begins with steps that resemble a real recipe before collapsing into surreal chaos and food destruction. YouTube classifies the channel under both cooking/baking and comedy (specifically jokes and fails/bloopers), which reflects how the content straddles both categories deliberately.
The 2017 face reveal video featured a group of well-known internet creators including iDubbbz, Filthy Frank (now recording music as Joji), and MaxMoeFoe. The video was a collaborative joke built around the idea of a reveal rather than an actual one, ending without ever exposing HowToBasic's real identity. It remains one of the most memorable events in the channel's history and a widely-discussed moment in early YouTube culture.
Yes, HowToBasic is based in Australia, making it one of the most-subscribed Australian creator channels on YouTube. Despite the Australian origin, the channel's audience is largely international, with viewers in the United States making up the largest share. The anonymous nature of the channel means the creator's location rarely features in the content itself.
HowToBasic's Instagram account is categorized under "Restaurant," which reads as a deliberate joke given that the channel's content involves grotesque, chaotic food preparation that results in nothing remotely edible. The bio itself is minimal — just "Latest Tutorial:" with a link — keeping the same deadpan, anonymous style the creator maintains everywhere. It is consistent with the channel's broader sense of irony around food culture.
HowToBasic's TikTok account has been inactive for around two years, with no public explanation given for the pause. YouTube has always been the channel's primary home, and with a following well into the tens of millions there, that is clearly where the creator focuses their output. The TikTok account still directs followers back to the main YouTube channel for full videos.
HowToBasic has grown to well over 17 million subscribers on YouTube, placing the channel firmly in the Mega creator tier. The channel's engagement rate runs significantly above the category average, which is unusual for a channel operating at that scale. It stands as one of the most-subscribed Australian YouTube channels ever built.
HowToBasic makes absurdist parody how-to videos that mimic the format of cooking and lifestyle tutorials before descending into surreal destruction — almost always involving large quantities of eggs being thrown, smashed, or poured everywhere. The premise is that each video appears to start as a genuine guide (making a burger, a pizza, scrambled eggs) before completely breaking down into chaos. YouTube classifies the channel under both cooking/baking and comedy, which captures the two-layer joke at the heart of every upload.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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