United States
Engadget (@engadget) is a U.S.-based consumer-technology publication founded in 2004 and now operating under Yahoo's media umbrella.…
Total Followers -0.4%
1.8M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
1.4M followers · 79% of audience
Engagement
2.9%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $5.5K–$13K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -110 -0.0% | +0 +0.0% | -110 |
| Last 30 days | +0 +0.0% | -7267 -2.0% | +0 +0.0% | -7267 |
| Last 90 days | +10K +0.7% | -6753 -1.8% | +0 +0.0% | +3K |
| Last 365 days | +10K +0.7% | -6753 -1.8% | +0 +0.0% | +3K |
Daily follower snapshots from CreatorDB's longitudinal index.
Engadget (@engadget) is a <strong>U.S.-based consumer-technology publication</strong> founded in 2004 and now operating under Yahoo's media umbrella. Originally a blog-format pioneer in gadget coverage, it has evolved into a multi-platform video and editorial brand, with YouTube serving as its primary distribution channel for hands-on reviews, buying guides, and breaking tech news. Its editorial voice is practical and product-focused, appealing to a wide range of tech enthusiasts rather than a narrowly defined hobbyist segment. The outlet faced a structural reset in <strong>early 2023</strong> when Yahoo's company-wide workforce reduction eliminated roughly 20% of staff, raising questions about long-term editorial depth and growth trajectory under continued platform consolidation.
Benchmark estimates for a creator at Engadget's tier (Macro, 1.8M combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Engadget is a consumer-technology news and reviews publication founded in 2004. It is owned by Yahoo, which acquired it as part of the AOL media portfolio. The outlet covers gadgets, software, EVs, gaming hardware, and broader consumer-tech trends.
Yes. In early 2023, Yahoo conducted a company-wide reduction that cut approximately 20% of its workforce, and Engadget's editorial staff was among those affected. The cuts raised concerns about the publication's editorial capacity going forward.
Engadget's YouTube channel has approximately 1.44 million subscribers, making it the dominant platform in the outlet's social footprint. The channel hosts hands-on reviews, buying guides, and tech-news roundups.
Engadget's headline engagement rate of 2.9% is nearly double the 1.5% median for the tech category on YouTube. This suggests its audience is more active relative to comparable outlets at the same follower scale.
Engadget's editorial niche and audience profile align naturally with consumer-electronics, PC hardware, mobile, software, gaming, smart-home, and automotive-tech brands. Its long-form YouTube reviews make video integrations the most viable placement for these categories.
YouTube is Engadget's primary platform, accounting for the large majority of its total 1.8 million followers. Instagram provides a secondary audience, while TikTok remains a minimal presence with under 15,000 followers.
Growth is largely stalled as of mid-2026. YouTube shows flat 30-day growth, Instagram has been contracting slightly, and TikTok is essentially static. The outlet has not demonstrated meaningful audience expansion across any platform in the near term.
Engadget's YouTube output centers on hands-on hardware reviews, product comparisons, buying guides, and tech-news commentary. The format is editorial and practical, targeting consumers researching purchase decisions rather than entertainment-first viewers.
Engadget's audience is heavily male-skewed and spans a wide age range, with strong representation from younger adults through mid-career professionals. Viewership is concentrated in English-speaking Western markets, with India representing a notable secondary market.
Engadget has approximately 1.8 million total followers across YouTube, Instagram, and TikTok combined, placing it in the Macro tier. YouTube alone accounts for roughly 1.44 million of that total.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@engadget · YouTube
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