Last updated just now · Jul 9, 2026, 2:49 PM
Mukbang & ASMR South Korea

Eat with Boki

Full Creator Stats Live · Updated 2026-07-09

Eat with Boki is the YouTube channel of Moon Bok-hee, a South Korea-based creator who built a multi-million subscriber following on the strength of ASMR mukbang content.

NicheMukbang & ASMR TierMega Engagement1.9%

Total Followers +0.0%

11.2M

Across YouTube, Instagram

Primary Platform

YouTube

11M followers · 98% of audience

Engagement

1.9%

vs. 1.5% category median

Sponsorship Tier

Mega

Est. $4.7K–$12K / IG post

Quick facts
  • 11.2M combined followers across 2 platforms.
  • Mega creator tier — South Korea.
  • 1.9% headline engagement.
  • Active since .
  • Niche: People Blogs, All, 디저트아트 All.
  • Posts in English.

Performance Across Platforms

Updated 2026-07-09
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
YouTube 11,000,000 +0 1.9% 3.3 3 days ago
Instagram 234,865 +2K 3.2% 2 months ago

Growth Trend

Last 365 days
WindowYouTubeInstagramCombined
Last 7 days +0 +0.0% +0 +0.0% +0 +0.0% +0
Last 30 days +0 +0.0% +2K +0.9% +0 +0.0% +2K
Last 90 days +100K +0.9% +4K +1.5% +0 +0.0% +104K
Last 365 days +100K +0.9% +4K +1.5% +0 +0.0% +104K

Audience Demographics

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-10890682.3M5.6M8.9M12.3M Jul 11Oct 10Jan 9Apr 9Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Background

About Eat with Boki

Eat with Boki is the YouTube channel of Moon Bok-hee, a South Korea-based creator who built a multi-million subscriber following on the strength of ASMR mukbang content. Her format centers on the sounds and textures of eating — crispy fried chicken, chewy dumplings, soy-marinated seafood, spicy ramen — filmed and mixed with deliberate attention to audio quality. That sensory specificity is what separates her from broader food vlog creators: the draw is as much the crunch and squeak of each bite as it is the food itself. Her channel titles toggle between Korean and English, a practical bilingual strategy that reflects an audience split roughly between a domestic Korean majority and a substantial English-speaking diaspora, particularly viewers in the United States.

Her brand partnerships skew toward Korean food manufacturers — sponsored integrations with companies like Harim (the Demi-sik dumpling line appears in recent posts) and the Johnsonville sausage brand signal that food-industry clients see her as a credible, contextually appropriate placement rather than a generic influencer vehicle. The audience demographic — heavily weighted toward 18-to-34-year-olds with a slight male lean — aligns well with snack, convenience food, and beverage categories. With YouTube engagement running above category median and consistent upload cadence, Eat with Boki occupies a durable position at the upper tier of the Korean mukbang-ASMR space, with meaningful crossover potential for food and beverage brands seeking reach beyond a purely domestic Korean market.

Brand fit

Why brands partner

Eat with Boki reaches an audience concentrated in South Korea primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a food creator they map naturally to brands targeting that space. Engagement on YouTube runs around 1.9%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.

Estimated Rate Card

Benchmark estimates for a creator at Eat with Boki's tier (Mega, 11.2M combined followers, South Korea). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

What is Eat with Boki's real name?

Eat with Boki's real name is Moon Bok-hee (문복희), and 'Boki' is simply a shortened version of her Korean given name. She is based in South Korea and built her core audience there before expanding to a large international following on YouTube.

How does Eat with Boki not gain weight eating so much food?

This is one of the most frequently searched questions about any mukbang creator, and Boki has not publicly detailed a specific off-camera diet regimen. Like many full-time mukbang creators, filming days and everyday eating habits are treated separately, and creators typically adjust their broader lifestyle significantly around a heavy content schedule.

Is Eat with Boki mukbang or ASMR — what is the difference?

Eat with Boki blends both formats — her YouTube channel describes her content as 'ASMR eating,' meaning the emphasis is on crispy, crunchy, and slurpy eating sounds, while still featuring the generous food portions typical of mukbang (먹방). The combination of satisfying sound design and large food spreads is what defines her signature style and separates her from creators who do only one or the other.

What foods does Eat with Boki usually eat in her videos?

Eat with Boki focuses on Korean dishes — fried chicken, soy-marinated crab (간장게장), marinated salmon (연어장), Korean dumplings (만두), spicy ramen, gimbap, and sausage spreads all appear regularly. She also covers trending restaurant dishes and seasonal Korean street food, making her channel a running guide to what is popular in South Korean food culture.

What is 간장게장 and why does Eat with Boki eat it so much?

간장게장 is raw crab marinated in soy sauce, a prized Korean delicacy nicknamed 'rice thief' because its intensely savory flavor makes viewers reach for bowl after bowl of rice. It appears frequently in Boki's content because it is a high-prestige Korean comfort food that generates strong viewer reaction, and she often pairs it with marinated salmon (연어장) for an especially indulgent spread.

What brands has Eat with Boki partnered with?

Recent content shows Eat with Boki working with Korean food brands including Harim's 더미식 dumpling line (하림 더미식 육즙만두) and Jadam's (자담) spicy chicken range, as well as featuring Johnsonville (쟌슨빌) sausage products. Her sponsored posts carry the 유료광고 (paid advertisement) disclosure tag, as required under South Korean advertising standards.

Why do so many Americans watch Eat with Boki even though her videos are in Korean?

ASMR eating content is largely language-independent — the appeal comes from the sounds and visuals of food being eaten rather than conversation or commentary. The United States makes up a substantial share of Boki's viewership, drawn in by the satisfying crunch, slurp, and texture sounds her videos are built around, regardless of the spoken language.

Does Eat with Boki add English titles to her YouTube videos?

Yes — while Boki films in Korean, many of her YouTube video titles include English descriptions alongside Korean text, for example 'Crispy Fried Chicken with Seasoned Spicy Chicken and Jamaican Drumsticks Mukbang ASMR.' This bilingual titling is a deliberate strategy to surface her content in English-language search results and reach viewers outside South Korea.

Is Eat with Boki still uploading videos in 2026?

Yes, Eat with Boki is actively posting on YouTube as of mid-2026, with uploads appearing within the past few days at time of writing. Her Instagram is updated far less frequently, so YouTube is the main place to follow her latest content.

How big is Eat with Boki's YouTube channel?

Eat with Boki has surpassed 11 million subscribers on YouTube, placing her in the Mega creator tier and making her one of the most-subscribed dedicated ASMR mukbang channels originating from South Korea. Her audience is split fairly evenly between male and female viewers and skews heavily toward the 18–34 age range.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Jul 9, 2026, 2:49 PM · Slug: eat-with-boki

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