Bayashi TV

Yes, Bayashi TV built their initial massive global following on TikTok, accumulating over 50 million followers there before expanding to YouTube for longer-format content. Their YouTube channel bio explicitly acknowledges the TikTok origin, inviting fans over with the note that YouTube videos will run longer than the short clips they're used to.

Bayashi TV creates ASMR cooking videos, meaning the sensory experience of sound — sizzling oil, crunching ingredients, the crack of a knife — is as central as the food itself. Rather than narrated recipes, the format relies on close-up visuals and satisfying cooking sounds, which is a key reason the content crosses language barriers so effectively.

Bayashi TV's entire TikTok bio reads "I like cheese 🧀," which reflects the deadpan, playful personality woven through the channel — cheese appears as a recurring ingredient and comedic centerpiece across many of their videos. It has quietly become a recognizable signature detail that longtime fans associate with the brand.

Bayashi TV specializes in creative, often absurdist food concepts framed with storytelling titles — think "Fried Chicken for Chickens," "Deep-Fried Ice Cream," or "Future Potato Chips" — rather than conventional recipe tutorials. The ASMR cooking format means the execution and sounds are as much the draw as the concept itself.

Yes, Bayashi TV and Zack D. Films collaborated on a deep-fried ice cream video, blending Bayashi's ASMR cooking aesthetic with Zack's viral food-science content style. Cross-creator collabs like this have helped Bayashi TV extend reach into English-speaking audiences beyond their Japanese home base.

Bayashi TV has done sponsored content for Asahi Super Dry, specifically promoting the Nama Jokki Can (生ジョッキ缶) — a canned beer engineered to pour with a frothy draft-style head at home. The campaign hashtags (#生ジョッキ缶 #スーパードライ #pr) appear across their sponsored posts, pairing naturally with their food-and-drink ASMR format.

Yes, Bayashi TV partnered with Coca-Cola Japan on the "Tonkatsu with Coke" (とんかつにはコーク) campaign, which positioned Coke as the ideal pairing for tonkatsu — Japanese breaded pork cutlet. The food-pairing angle slots naturally into their recipe-style ASMR content.

Bayashi TV collaborated with Schauessen, one of Japan's most recognized sausage brands, on a campaign promoting at-home cooking under the hashtag #うちシャウ ("Schauessen at home"). Branded ingredients that can be cooked with satisfying sounds fit seamlessly into their ASMR-first production style.

Bayashi TV's ASMR cooking format is almost entirely dialogue-free — there's no spoken narration to translate, so the content travels globally without a language barrier. Despite being based in Japan, roughly 30% of their audience comes from the United States, making them one of the most cross-cultural food creators at the Mega level.

TikTok is Bayashi TV's largest single platform by far, where they have accumulated well over 50 million followers — the platform where the channel originally went viral. YouTube is their second-largest platform and is where they post longer-form versions of the short cooking clips their TikTok audience already knows.