United States
Addison Rae Easterling is a Louisiana-born performer who became one of TikTok's defining early stars during the platform's 2019–2020 boom, parlaying…
Total Followers -0.3%
126.2M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
4.4M followers · 4% of audience
Engagement
4.1%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $335K–$738K / IG post
Rae staged a new theatrical set titled The Fame and Glory Show during both Coachella weekends in Indio, CA on April 11 and April 18, 2026.
Her first concert tour ran from August 25 to November 18, 2025 across North America, Europe and Australia, with critics praising her stage presence and frequently comparing her to Britney Spears.
Released June 6, 2025 via Columbia Records, the self-titled debut sold 48,500 album-equivalent units in its first week and earned year-end placements from Variety, NYT and Rolling Stone.
Rae was announced as a star in the upcoming live-action/animation hybrid alongside Ryan Reynolds, Jason Momoa, Dan Levy and Aubrey Plaza.
The publishing deal was announced alongside her self-titled album reveal, following her 2024 signing with Columbia Records.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -20121 -0.1% | +0 +0.0% | -20121 |
| Last 30 days | +9K +0.2% | -439299 -1.3% | +0 +0.0% | -430459 |
| Last 90 days | +19K +0.4% | -489600 -1.5% | +0 +0.0% | -470152 |
| Last 365 days | +19K +0.4% | -489600 -1.5% | +0 +0.0% | -470152 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Item Beauty Beauty | Co-founder / owned brand | 2020–present | — | |
| American Eagle Apparel | Brand ambassador | TikTok | Long-term | — |
Addison Rae Easterling is a Louisiana-born performer who became one of TikTok's defining early stars during the platform's 2019–2020 boom, parlaying short-form dance content into a broader career in music, beauty, and film. Now based in Los Angeles, she pivoted hard toward pop music in the mid-2020s, and the data here reflects that shift: her YouTube presence, which carries millions of subscribers, is built almost entirely around official music videos, lyric visualizers, and televised performances tied to her self-titled debut album. Recent uploads — including 'Fame is a Gun,' 'Summer Forever,' 'High Fashion,' and live renditions of 'Diet Pepsi' at the GRAMMY Museum and on The Tonight Show — confirm she is functioning less as a vlogger and more as a working pop artist using YouTube as a release channel.
Addison Rae's YouTube channel now functions primarily as a music and pop-culture vehicle, anchored by lyric videos, late-night TV cuts and album rollout content tied to her self-titled debut. That positions her squarely for beauty, fashion, fragrance, music-streaming and youth-lifestyle brands rather than utility categories — the content reads as celebrity-artist, not tutorial creator. Audience signals support that read: a U.S.-led English-speaking base with meaningful UK and Canada spill, an age skew concentrated in the 18–34 bracket marketers prize, and engagement running well above the platform's category median despite an infrequent upload cadence. Sponsor track record reinforces the fit — she co-founded Item Beauty and holds a long-running American Eagle ambassadorship — making prestige beauty, denim/apparel and entertainment partners the natural next tier.
Benchmark estimates for a creator at Addison Rae's tier (Mega, 126.2M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes — Addison Rae has fully pivoted into music and released her self-titled debut album, which she describes as her proudest work to date. Her recent uploads are almost entirely official lyric videos, teasers, and televised performances rather than the dance content that originally made her famous.
Diet Pepsi is one of Addison Rae's breakout pop singles and a centerpiece of her music rollout. She's performed it in high-profile settings including The Tonight Show Starring Jimmy Fallon and a GRAMMY Museum 'A New York Evening With…' session.
Yes — Addison Rae has been closely associated with Charli XCX, and her track 2 die 4 with Charli is one of her most-tagged songs across short-form clips. The collaboration helped reposition Addison from TikTok personality to a credible pop artist.
Yes — she performed Diet Pepsi on The Tonight Show Starring Jimmy Fallon, which is featured on her YouTube channel. It was one of several late-night and museum performances supporting her debut album.
Item Beauty is the clean-beauty makeup line Addison Rae co-founded in 2020, and she still promotes it through her own channels. It's one of her longest-running business ventures outside of music and short-form content.
Yes — Addison Rae has been a long-term brand ambassador for American Eagle, with the partnership running primarily through her TikTok. It's one of her most consistent fashion deals and fits her style-and-trends image with Gen Z shoppers.
Her YouTube channel has slowed dramatically — her last upload was roughly half a year ago — because she's shifted her creative focus to releasing music and touring her debut album. The channel is now used mostly as a hub for official lyric videos and TV performance clips rather than vlogs.
Yes — her debut studio album is self-titled Addison, and she's called it 'a mirror' that reflects her proudest work and dream collaborators. Singles like Diet Pepsi, Fame is a Gun, High Fashion, and Summer Forever all sit within that project.
Her YouTube audience skews young-adult rather than teen: roughly 35% are 18–24 and another 36% are 25–34, meaning about 7 in 10 viewers are in their twenties. The split also leans slightly male, which is unusual for a creator who started in dance and beauty content.
Her audience is heavily U.S.-based, with about three-quarters of viewers in the United States. The United Kingdom, Canada, India, and the Philippines round out her top international markets.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@addisonrae · YouTube
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