Australia
BTS (방탄소년단, Bangtan Sonyeondan) is the seven-member South Korean group — RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook — that debuted in 2013 under Big Hit…
Total Followers +0.3%
158.4M
Across Instagram, YouTube, TikTok
Primary Platform
46K followers · 0% of audience
Engagement
1.7%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $1.2K–$3.2K / IG post
The tour kicked off April 9, 2026 in Goyang, South Korea and runs through March 2027. Tickets for North America and Europe legs sold out within hours of going on sale.
The film shows internal disagreements with management about sampling 'Arirang' and the lack of Korean lyrics on the album, with the group's comeback drawing some critical pushback over 'whitewashing' accusations.
Directed by Super Bowl halftime veteran Hamish Hamilton, the show reached the weekly Netflix Top 10 in 80 countries and #1 in 24. Analysts estimated the comeback could generate roughly $1.93B, rivaling Taylor Swift's Eras Tour earnings.
The 14-track album debuted at #1 in over 25 countries and broke multiple Spotify and Apple Music records, including the largest debut-day streams for an Asian act in history. Features production from Kevin Parker, Ryan Tedder, Flume, JPEGMAFIA and Mike WiLL Made-It.
The Spotify partnership included a Pier 17 NYC performance, in-app Easter eggs and global pop-ups, while the group performed 'Swim' and '2.0' at the Guggenheim Museum for Jimmy Fallon on March 25–26.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +2K +4.4% | +101K +0.1% | +0 +0.0% | +103K |
| Last 30 days | +12K +25.7% | +507K +0.6% | +0 +0.0% | +519K |
| Last 90 days | +70K +151.2% | +2.3M +2.7% | +0 +0.0% | +2.3M |
| Last 365 days | +70K +151.2% | +2.3M +2.7% | +0 +0.0% | +2.3M |
Daily follower snapshots from CreatorDB's longitudinal index.
BTS (방탄소년단, Bangtan Sonyeondan) is the seven-member South Korean group — RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook — that debuted in 2013 under Big Hit Entertainment, now HYBE. Originally framed as a hip-hop act, the group evolved into a globally dominant pop force on the strength of self-written lyrics, ambitious concept albums, and a tightly produced visual catalog. Their digital footprint stretches across YouTube and TikTok, where official music videos, behind-the-scenes shorts, and reality-style content like the 'BTS's TRIP' series anchor a combined following well into the hundreds of millions. Recent uploads tied to the group's fifth studio album 'ARIRANG' and tracks such as 'Hooligan' and '2.0' signal a coordinated return-to-activity rollout following the members' staggered military enlistments.
BTS operates squarely in the global K-pop and music-entertainment space, with content built around music video releases ('ARIRANG,' 'Hooligan,' '2.0'), behind-the-scenes mini-series, and group travel vlogs — a format that lends itself to lifestyle, fashion, tech, beverage, and gaming integrations rather than niche verticals. Audience composition is international and broadly distributed across the US, India, Brazil, Indonesia, and Mexico, with a near-even gender split and strong reach into both Gen Z and older millennial cohorts. Engagement on TikTok and YouTube runs well above category norms, signaling durable fandom rather than passive scale. Established partnerships span Hyundai, Samsung, McDonald's, and Louis Vuitton, positioning the group for premium global campaigns in automotive, consumer electronics, luxury, and QSR.
Benchmark estimates for a creator at BTS's tier (Mega, 158.4M combined followers, Australia). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
BTS is a South Korean group made up of RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook. They debuted in 2013 under Big Hit Entertainment (now part of HYBE) and have all continued to release solo work in addition to their group activities.
Yes — as of mid-2025, all seven members had completed South Korea's mandatory military service, with Jin and J-Hope discharged first and the remaining members following through 2025. Their return cleared the way for full group activities again, including the ARIRANG era.
ARIRANG is BTS's 5th regular studio album, marking their first full group release after all members completed military service. The TikTok bio confirms the album is out now, and lead tracks like 'Hooligan' and '2.0' have been promoted with behind-the-scenes MV films on YouTube.
BTS's TRIP is a reality-style travel series where the seven members go on a group trip together, with episodes covering things like the 'Room Assignment Saga' and a 'Great Foot Volleyball Showdown.' It's one of the first major group variety projects released after their full reunion.
BTS is signed to BIGHIT MUSIC, a label under the HYBE umbrella (formerly Big Hit Entertainment). HYBE handles their global releases, tours, merchandise, and their Weverse fan platform.
ARMY stands for Adorable Representative M.C. for Youth and is the official name of BTS's fandom. The fanbase is one of the largest in the world, with strong concentrations in the United States, India, Brazil, Indonesia, and Mexico — which match BTS's top audience countries online.
Yes — both 'Hooligan' and '2.0' are tracks from BTS's 5th regular album ARIRANG. Each song received its own MV plus a 'Behind the Scenes Short Film' uploaded to the group's official YouTube channel.
BTS is a South Korean group based in Seoul, even though some directory listings tag them under other regions due to their global business footprint. All seven members are Korean, and they primarily release music in Korean with frequent English-language tracks.
BTS stands for Bangtan Sonyeondan (방탄소년단), which translates roughly to 'Bulletproof Boy Scouts.' In 2017 they expanded the meaning in English to 'Beyond The Scene,' but the original Korean name is still widely used by fans.
Across their social platforms, BTS's largest audience share is in the United States, followed by India, Brazil, Indonesia, and Mexico. Their combined YouTube and TikTok followings sit in the hundreds of millions, placing them firmly in the Mega creator tier globally.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@bts · Instagram
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