United States
Ariana Grande is an American pop singer, songwriter, and actress based in the United States who has built one of the largest cross-platform followings in…
Total Followers -1.7%
460.7M
Across Instagram, YouTube, TikTok
Primary Platform
363.5M followers · 79% of audience
Engagement
6.2%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $2.9M–$6.5M / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | -72696 -0.0% | +0 +0.0% | +0 +0.0% | -72696 |
| Last 30 days | -7996593 -2.2% | +103K +0.2% | +0 +0.0% | -7893633 |
| Last 90 days | -8251030 -2.3% | +297K +0.5% | +0 +0.0% | -7953590 |
| Last 365 days | -8251030 -2.3% | +297K +0.5% | +0 +0.0% | -7953590 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| R.E.M. Beauty Beauty | Founder / owned brand | 2021–present | — | |
| Ulta Beauty Beauty | Retail partner | Long-term | — |
Ariana Grande is an American pop singer, songwriter, and actress based in the United States who has built one of the largest cross-platform followings in music, with hundreds of millions of subscribers spread across Instagram, YouTube, and TikTok. She broke through as a child actress on Nickelodeon's Victorious and Sam & Cat before pivoting to music with Yours Truly, and her catalog — spanning Dangerous Woman, Sweetener, thank u, next, Positions, and Eternal Sunshine — has anchored her position at the center of mainstream pop for over a decade. Her recent turn as Glinda in the Wicked film adaptations has expanded her reach back into Hollywood, and her current bios across platforms tease 'petal 7.31,' signaling a new release rollout.
Ariana Grande operates as a global pop-music property whose content stream centers on song releases, live performance clips, and aesthetic lifestyle posts tied to her upcoming album 'petal.' That creative footprint makes her a natural fit for beauty, fragrance, fashion, luxury, and entertainment-adjacent advertisers — categories that index against a heavily female, millennial-skewed fanbase concentrated in the US with meaningful secondary reach across India, the UK, and Canada. Engagement runs well above the category median across all three platforms, with TikTok and YouTube particularly active, signaling durable attention rather than passive scale. Her sponsor track record is anchored by her founder-owned R.E.M. Beauty line and a long-standing Ulta Beauty retail partnership, validating beauty as her proven commercial lane.
Benchmark estimates for a creator at Ariana Grande's tier (Mega, 460.7M combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Across her Instagram, TikTok and YouTube bios, Ariana is teasing a new project called petal with a 7.31 date and a preorder link. The rollout is being promoted alongside throwback posts to her earlier albums, suggesting a music-led release tied to her ongoing 2026 era.
Yes — Ariana stars as Glinda in the Wicked film adaptation, and 'wicked' shows up as one of her core API-classified niches because so much of her recent content has been tied to the movie's promo cycle. The role marked her biggest return to musical theatre since her Broadway days in 13.
She founded R.E.M. Beauty in 2021, named after her song 'R.E.M.' from the Sweetener album. She regularly features the brand on her Instagram, and it remains her main long-running owned-business partnership.
R.E.M. Beauty is sold through its own site and at Ulta Beauty, which has been Ariana's long-term retail partner for the line. Most of her R.E.M. promo posts on Instagram point fans to the Ulta launch drops.
Before her music career took off, Ariana starred as Cat Valentine on Nickelodeon's Victorious and its spin-off Sam & Cat. She also performed on Broadway in 13 as a teenager before signing with Republic Records and releasing her debut album Yours Truly in 2013.
Mac Miller, who Ariana dated from 2016 to 2018, passed away in 2018, and she frequently honors him in captions and hashtags — #macmiller is one of her recurring tags. Fans often see tributes around anniversaries of his music or when she revisits songs they made together.
Her recent captions reference running songs 'for the first time since swt' — meaning her Sweetener World Tour, which ended in 2019. The posts suggest she's been rehearsing and performing live again in 2026 after taking an extended touring break to focus on Wicked and her album cycles.
Ariana's debut album Yours Truly turned 10 in 2023, and she marked it with re-releases and throwback content tagged #yourstruly10yearanniversary, #honeymoonavenue, #daydreamin, #theway, #babyi and #tattooedheart — all tracks from that record. She's continued referencing the era in her 2026 posts as part of her catalogue celebrations.
She was born and raised in Boca Raton, Florida, before moving to New York and Los Angeles to pursue acting and music. Her audience is still heavily US-based, with roughly three-quarters of her followers in the United States.
Across Instagram, YouTube and TikTok she has a combined following well over 460 million, placing her in the Mega creator tier. Instagram is her largest platform by a wide margin, and her engagement rate there runs several times above the musician-category median.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@arianagrande · Instagram
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