PSY Full Creator Stats

PSY's real name is Park Jae-sang (박재상), born on December 31, 1977, in Seoul, South Korea. He adopted the stage name PSY, short for "psycho," early in his career as a nod to his high-energy, unconventional performance style.

'Gangnam Style', released in July 2012, became the first YouTube video ever to reach one billion views, and later the first to reach two billion. Its unprecedented virality helped establish the platform as the primary global vehicle for music discovery and effectively introduced K-Pop to mainstream Western audiences at scale.

'That That' was co-written and co-produced by Suga of BTS, who also appeared in the music video. Released in April 2022 as the lead single from PSY's 9th album 'PSYCLE,' it became a global viral hit, debuting high on multiple international charts and reigniting mainstream interest in PSY after his studio hiatus.

PSY's 9th studio album is titled 'PSYCLE' and was released in April 2022. It marked his return to releasing a full studio project after an approximately five-year gap, with 'That That' serving as its high-profile lead single.

Summer Swag is PSY's large-scale outdoor concert series held annually in South Korea, known for its festival atmosphere and extensive guest lineups of major K-Pop acts. He resumed the series in the summer of 2022 after a COVID-related pause, drawing significant domestic crowds and reinforcing his status as a live-events draw.

Confirmed recent partners include Spotify (sponsored playlist campaign), Samsung (product launch partnership), CJ E&M (content distribution deal), Hyundai (music video campaign), and Coca-Cola (brand collaboration). These deals collectively span the music, tech, entertainment, automotive, and beverage verticals.

PSY has approximately 27.3 million total followers across platforms as of mid-2026. The majority — around 20.4 million — are on YouTube, with additional audiences on Instagram and TikTok.

YouTube is PSY's primary platform, where he holds over 20 million followers built largely around music videos, live performance content, and behind-the-scenes material. TikTok has shown the strongest recent growth rate of his three active platforms.

PSY's headline engagement rate of 1.6% edges just above the 1.5% K-Pop category median, a creditable position for a Mega-tier act with catalog-era legacy followers alongside an active fanbase. TikTok shows the highest per-platform engagement of his three channels.

Yes — after his 2022 comeback with 'PSYCLE' and the Summer Swag concert revival, PSY has maintained an active commercial profile through 2025 and into 2026, evidenced by a series of brand partnerships across multiple verticals. His TikTok following is also growing, suggesting ongoing cultural relevance with younger audiences discovering his catalog.