Jonathan Kung

Jonathan Kung is a U.S.-based food and cooking creator who posts under the handle @jonkung. He has built a combined following of around 2.8M across TikTok, YouTube, and Instagram through recipe content that emphasizes technique and accessible ingredients. His audience is strongly concentrated in the United States with additional reach across English-speaking Western markets.

As of mid-2026, Jonathan Kung has approximately 1.7M followers on TikTok, making it his largest individual platform. His TikTok engagement rate of 13.3% sits well above the food category norm, reflecting strong viewer interaction with his short-form cooking content.

Jonathan Kung has worked with Lee Kum Kee USA, the Asian sauce and condiment brand, on an Instagram sponsorship in April 2026, and with Good Culture, a premium dairy brand known for its cottage cheese line, on an Instagram campaign in March 2026. These deals point toward a consistent lane in Asian ingredients and better-for-you food products.

Jonathan Kung posts a 4.2% engagement rate on Instagram, which is nearly three times the 1.5% median for the food and cooking category. This level of interaction is considered strong for a Macro-tier creator and signals an audience that actively responds to his content.

Jonathan Kung operates in the food and cooking niche, with content spanning recipes, technique, and ingredient exploration. His partnership with Lee Kum Kee USA suggests a particular affinity for Asian flavors and condiments within that broader food space.

Jonathan Kung has around 645,000 subscribers on YouTube, where he posts longer-form cooking content. His YouTube engagement rate of 7.0% is notably strong for the platform, indicating his audience carries over well beyond the short-form formats that dominate TikTok.

Jonathan Kung falls into the Macro tier of influencer marketing, defined by a total following in the low millions across platforms. Macro creators typically offer broad reach while maintaining more personal audience connection than Mega-tier accounts, and Kung's above-average engagement reinforces that dynamic.

Jonathan Kung has a combined following of roughly 2.8M across TikTok, YouTube, and Instagram as of mid-2026. TikTok accounts for the majority of that figure at 1.7M, followed by YouTube at 645K and Instagram at just under 420K.

Brands in food, grocery, condiments, and better-for-you CPG verticals align most naturally with Jonathan Kung's content and documented sponsor history. His Gen Z-heavy, female-skewing audience concentrated in the U.S. is especially relevant for everyday cooking and ingredient brands targeting younger home cooks.

Yes, Jonathan Kung's audience is primarily U.S.-based, with additional reach concentrated in other English-speaking Western markets. This domestic concentration makes him a strong fit for food and grocery brands focused on North American consumer activation.