United States
Binging with Babish is the cooking channel created by Andrew Rea, a Brooklyn-based filmmaker turned culinary creator who built the project around a simple…
Total Followers -0.0%
12.2M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
10.5M followers · 86% of audience
Engagement
2.9%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $14K–$32K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | -1811 -0.2% | +0 +0.0% | -1811 |
| Last 90 days | +0 +0.0% | -3055 -0.3% | +0 +0.0% | -3055 |
| Last 365 days | +0 +0.0% | -3055 -0.3% | +0 +0.0% | -3055 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| ikeausa Sponsorship | Sponsored content | Apr 2026 | — | |
| Squarespace Sponsorship | Sponsored content | YouTube | Mar 2026 | — |
| SimpliSafe Sponsorship | Sponsored content | YouTube | Feb 2026 | — |
| Wildgrain Sponsorship | Sponsored content | YouTube | Jan 2026 | — |
| CookUnity Sponsorship | Sponsored content | YouTube | Dec 2025 | — |
Binging with Babish is the cooking channel created by Andrew Rea, a Brooklyn-based filmmaker turned culinary creator who built the project around a simple premise: recreating the dishes that appear in movies and TV shows. Launched in the mid-2010s, the show grew out of Rea's twin loves of film and cooking, and its calm, hands-only shooting style — close-up shots, a measured baritone voiceover, no on-camera mugging — became one of the most imitated formats in YouTube food. Over time the channel expanded beyond pop-culture recreations into 'Basics with Babish' tutorials, multi-level comparison videos like the Philly cheesesteak breakdown, and collaborations with figures such as Alton Brown on episodes themed around shows like KPop Demon Hunters.
Binging with Babish sits squarely in the culinary entertainment lane, with a pop-culture twist — recreating dishes from film and TV — that broadens his appeal beyond pure recipe viewers into general entertainment audiences. That makes him a natural fit for kitchenware, meal kits, grocery, CPG food brands, cookware, and lifestyle home categories, with credible reach into tech and home-services advertisers seeking a male-skewing, adult millennial demo. The audience is heavily US-based with meaningful UK and Canadian spill, weighted toward 25–34 viewers, and engagement runs above the food-category median on a consistent weekly cadence across YouTube and Instagram. Sponsor history validates the premium tier: recent integrations include IKEA, Squarespace, SimpliSafe, Wildgrain, and CookUnity — a mix of home, SaaS, and direct-to-consumer food brands.
Benchmark estimates for a creator at Binging with Babish's tier (Mega, 12.2M combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Babish's real name is Andrew Rea. He started the channel as a hobby project recreating foods from movies and TV, and the 'Babish' name comes from a pseudonym used by a character in The West Wing.
Andrew films in his studio kitchen in Brooklyn, New York. The channel is based in NYC, which lines up with his content tagging and a majority-US audience that skews to around 79% American viewers.
Binging with Babish is the original series that recreates dishes from films and TV, while Babish Culinary Universe is the umbrella channel that also includes Basics with Babish, Botched by Babish, and other spin-offs. Both are run by Andrew Rea out of the same Brooklyn studio.
Yes — Andrew has released multiple cookbooks, including Binging with Babish: 100 Recipes Recreated from Your Favorite Movies and TV Shows. His Instagram bio actively promotes his latest cookbook release alongside new episodes.
Yes, Alton Brown appeared on a recent Binging with Babish episode focused on the foods of KPop Demon Hunters. The crossover was a notable moment because Alton Brown's Good Eats was a major influence on Andrew's cooking-meets-storytelling style.
Andrew has his own branded cookware and kitchen tool line, Babish Cookware, sold through major US retailers. It grew out of the channel's success and his role as a kitchen-supplies creator, which matches how Instagram categorizes the account.
Babish has recreated dishes from a huge range of titles, including The Simpsons, Breaking Bad, SpongeBob, Parks and Rec, Studio Ghibli films, and most recently KPop Demon Hunters. The format usually picks one memorable on-screen dish and pushes it to a restaurant-quality version.
Recent brand partners include Squarespace, SimpliSafe, Wildgrain, CookUnity, and IKEA USA. The mix leans toward home, kitchen, and meal-delivery sponsors, which fits the cooking and lifestyle context of the channel.
The main YouTube channel sits in the Mega creator tier with over 10 million subscribers, and engagement runs above the food-category median. Across YouTube and Instagram combined, Andrew reaches an audience of more than 11 million.
Outside the long-form movie-and-TV episodes, Andrew posts shorter standalone recipes like one-pot pasta, overnight oats, and 10-levels-style cheesesteak breakdowns. These shorter clips are aimed at quick everyday cooking rather than the cinematic recreations the channel is known for.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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