United States
Ian Fujimoto, known online as @iankyo, is a U.S.-based food and cooking creator who has built a combined following of 4.7…
Total Followers +1.0%
4.7M
Across Instagram, YouTube, TikTok
Primary Platform
833K followers · 18% of audience
Engagement
5.9%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $12K–$29K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +1K +0.2% | +10K +0.4% | +0 +0.0% | +12K |
| Last 30 days | +6K +0.8% | +39K +1.6% | +0 +0.0% | +46K |
| Last 90 days | +15K +1.8% | +160K +6.5% | +0 +0.0% | +175K |
| Last 365 days | +15K +1.8% | +160K +6.5% | +0 +0.0% | +175K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| bestfoodsmayonnaise Sponsorship | Sponsored content | May 2026 | — | |
| Made In Cookware Sponsorship | Sponsored content | YouTube | Mar 2026 | — |
| Uber Eats Sponsorship | Sponsored content | YouTube | Feb 2026 | — |
| Rocket Money Sponsorship | Sponsored content | YouTube | Feb 2026 | — |
| CookUnity Sponsorship | Sponsored content | YouTube | Jan 2026 | — |
Ian Fujimoto, known online as <strong>@iankyo</strong>, is a U.S.-based food and cooking creator who has built a combined following of <strong>4.7 million</strong> across YouTube, TikTok, and Instagram. His content centers on accessible, visually driven recipe work that appeals especially to a male-skewing younger audience navigating home cooking for the first time or looking to level up everyday meals. YouTube serves as his largest platform and primary long-form home, while TikTok drives some of his strongest per-post engagement numbers. His consistent outperformance against category engagement baselines and a growing slate of blue-chip food and kitchen sponsorships signal a creator whose commercial trajectory is still accelerating.
Benchmark estimates for a creator at Ian Fujimoto's tier (Macro, 4.7M combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Ian Fujimoto is a U.S.-based food and cooking content creator who posts under the handle @iankyo on YouTube, TikTok, and Instagram. His content focuses on accessible, visually driven recipe videos aimed at everyday home cooks. He has built a combined following of 4.7 million across platforms as of mid-2026.
YouTube is his largest platform, where he has roughly 2.47 million subscribers. TikTok follows with approximately 1.4 million and Instagram with around 832,000 followers. Despite Instagram being his declared primary platform, YouTube commands the majority of his total audience.
Confirmed sponsors include Made In Cookware, Uber Eats, CookUnity, Best Foods Mayonnaise, and Rocket Money. These deals span kitchen essentials, meal delivery, meal-kit services, pantry staples, and personal finance — reflecting a broad commercial appeal beyond a single food vertical.
Yes. Made In Cookware ran a sponsored content deal with Ian Fujimoto on YouTube, confirmed in March 2026. The partnership is a natural fit given his cooking-focused content and audience of engaged home cooks actively seeking kitchen equipment recommendations.
Uber Eats ran a YouTube sponsorship with Ian Fujimoto in February 2026. Food delivery and meal-service brands appear to be a recurring vertical in his sponsor roster, with CookUnity also appearing on YouTube around the same period.
Ian Fujimoto posts a 6.0% engagement rate on Instagram against a food category median of roughly 1.5%, placing him at approximately four times the baseline. His TikTok engagement is even stronger at 13.7%. These figures indicate an audience that is actively interacting rather than passively following.
His YouTube channel recorded +2.0% subscriber growth in the most recent 30-day window, the strongest momentum of his three active platforms. TikTok was flat over the same period while Instagram showed modest growth of 0.7%.
Ian Fujimoto holds a Macro-tier classification, reflecting a combined following of 4.7 million across YouTube, TikTok, and Instagram. Macro-tier creators typically command serious sponsorship budgets while retaining engagement levels that often outperform larger Mega-tier accounts.
His audience skews strongly male with a heavy Gen Z and younger-Millennial concentration, making him a relatively rare food creator with genuine reach into the male home-cooking demographic. His global footprint spans English-speaking markets alongside significant audiences in South Asia, Southeast Asia, and Latin America.
Rocket Money is a personal finance and budgeting app that regularly sponsors YouTube creators across non-finance niches to reach young adult audiences. The February 2026 integration on Ian Fujimoto's YouTube channel follows a well-established pattern of fintech brands using food and lifestyle creators as an efficient channel to reach 18–34 male viewers.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@iankyo · Instagram
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