Brand partnership profile

DraftKings

Boston, United States · Youtube

Fantasy SportsOnline Games

DraftKings offers online daily and weekly fantasy sports contests, competing for cash prizes, across major sports categories.

598Creators
1BTotal views
5.6KSponsored posts
Data last refreshed · Source: CreatorDB

Creators who’ve partnered with DraftKings

Click any creator to see the specific videos they made for DraftKings.

Airrack
Airrack
1 sponsored video
Creator profile →
Unspeakable
Unspeakable
2 sponsored videos
CboysTV
CboysTV
14 sponsored videos
Creator profile →
Kevin Langue
Kevin Langue
4 sponsored videos
Internet Invitational
Internet Invitational
1 sponsored video
DEATH BATTLE!
DEATH BATTLE!
1 sponsored video
Best Ever Food Review Show
Best Ever Food Review Show
2 sponsored videos
Creator profile →
Jesser
Jesser
2 sponsored videos
Creator profile →
Westen Champlin
Westen Champlin
6 sponsored videos
Patrick Cc:
Patrick Cc:
1 sponsored video
MrBallen
MrBallen
2 sponsored videos
Creator profile →
Steve Terreberry
Steve Terreberry
1 sponsored video
Cleetus McFarland
Cleetus McFarland
3 sponsored videos
Creator profile →
Fred Beyer
Fred Beyer
1 sponsored video
Theo Von
Theo Von
10 sponsored videos
Creator profile →
Noluvmar
Noluvmar
1 sponsored video
Team Jesser
Team Jesser
3 sponsored videos
Cancelled with Tana Mongeau & Brooke Schofield
Cancelled with Tana Mongeau & Brooke Schofield
7 sponsored videos
Creator profile →
JxmyHighroller
JxmyHighroller
19 sponsored videos
Steven Schapiro
Steven Schapiro
3 sponsored videos
Nonstop
Nonstop
1 sponsored video
Lionel Rivera
Lionel Rivera
1 sponsored video
Bob Does Sports
Bob Does Sports
21 sponsored videos
Creator profile →
The Tim Dillon Show
The Tim Dillon Show
1 sponsored video
SSSniperWolf
SSSniperWolf
1 sponsored video
Creator profile →
Jenna Davis
Jenna Davis
1 sponsored video
PowerfulJRE
PowerfulJRE
9 sponsored videos
Creator profile →
S2G
S2G
1 sponsored video
Shane2
Shane2
1 sponsored video
RAWWFishing
RAWWFishing
1 sponsored video
Deestroying
Deestroying
10 sponsored videos
Mind the Game
Mind the Game
12 sponsored videos
The Act Man
The Act Man
1 sponsored video
Fletcher The Fisherman
Fletcher The Fisherman
1 sponsored video
Matt Stonie
Matt Stonie
1 sponsored video
VICE News
VICE News
7 sponsored videos
Imbrandonfarris
Imbrandonfarris
4 sponsored videos
AYO Fishing
AYO Fishing
2 sponsored videos
Max the Meat Guy
Max the Meat Guy
1 sponsored video
Joe Bartolozzi
Joe Bartolozzi
1 sponsored video
Bad Friends
Bad Friends
9 sponsored videos
Waterjet Channel - Daniel Adair
Waterjet Channel - Daniel Adair
1 sponsored video
Sundae Conversation
Sundae Conversation
1 sponsored video
throtl
throtl
1 sponsored video
Houston Jones
Houston Jones
2 sponsored videos
MIKEY & WYATT
MIKEY & WYATT
1 sponsored video
Nick Nayersina
Nick Nayersina
10 sponsored videos
ScrapLifeLee
ScrapLifeLee
7 sponsored videos

Showing 48 of 598 tracked creator partners, ranked by audience size.

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Sponsored content

I "Cheated" Until the Arcade Banned Me

I "Cheated" Until the Arcade Banned Me

20.1M views · Airrack

 Sneaking Into A Grocery Store Overnight!

Sneaking Into A Grocery Store Overnight!

9.4M views · Unspeakable

 Cheap vs. Expensive Drift Truck

Cheap vs. Expensive Drift Truck

9.2M views · CboysTV

 CboysTV Cheap Car Challenge (Part 1)

CboysTV Cheap Car Challenge (Part 1)

8.5M views · CboysTV

 CboysTV Cheap Motorcycle Challenge (Part 1)

CboysTV Cheap Motorcycle Challenge (Part 1)

8.4M views · CboysTV

 Match The 5 Girlfriends To The 5 Boyfriends

Match The 5 Girlfriends To The 5 Boyfriends

6.4M views · Kevin Langue

 New Backyard Enduro Dirt Bike Track!

New Backyard Enduro Dirt Bike Track!

6M views · CboysTV

 Worlds Longest Pickup Truck Mudding!

Worlds Longest Pickup Truck Mudding!

5.3M views · CboysTV

 CboysTV Cheap Motorcycle Challenge (Part 2)

CboysTV Cheap Motorcycle Challenge (Part 2)

5.2M views · CboysTV

 5 British People vs 1 Secret American

5 British People vs 1 Secret American

4.8M views · Kevin Langue

 Worlds Loudest Exhaust!

Worlds Loudest Exhaust!

4.8M views · CboysTV

 5 Innocent People vs 1 Criminal

5 Innocent People vs 1 Criminal

4.2M views · Kevin Langue

 The One Million Dollar Golf Match | Internet Invitational Finale

The One Million Dollar Golf Match | Internet Invitational Finale

4M views · Internet Invitational

 5'5" HOMELESS WR Cooks The Entire Hood! ($10,000 AZ 1on1's)

5'5" HOMELESS WR Cooks The Entire Hood! ($10,000 AZ 1on1's)

4M views · Deestroying

 7 Days Inside Afghanistan: Here's What I Ate!!

7 Days Inside Afghanistan: Here's What I Ate!!

4M views · Best Ever Food Review Show

 Ghost Rider VS Spawn (Marvel VS Image Comics) | DEATH BATTLE!

Ghost Rider VS Spawn (Marvel VS Image Comics) | DEATH BATTLE!

3.9M views · DEATH BATTLE!

 Joaquin Phoenix | This Past Weekend w/ Theo Von #598

Joaquin Phoenix | This Past Weekend w/ Theo Von #598

3.9M views · Theo Von

 Finding People with No Customers, Then Paying 100x

Finding People with No Customers, Then Paying 100x

3.9M views · Steven Schapiro

 Make The Shot, Win The Prize!

Make The Shot, Win The Prize!

3.7M views · Team Jesser

 Electric Motor Swapped Snowmobile!

Electric Motor Swapped Snowmobile!

3.6M views · CboysTV

 Peasant Food vs King Food in Morocco!!

Peasant Food vs King Food in Morocco!!

3.5M views · Best Ever Food Review Show

 $1500 Car Challenge On My New Racetrack

$1500 Car Challenge On My New Racetrack

3.5M views · Westen Champlin

 TANA HAS BEEF WITH ALISSA VIOLET… Ep. 91

TANA HAS BEEF WITH ALISSA VIOLET… Ep. 91

3.4M views · Cancelled with Tana Mongeau & Brooke Schofield

 5 Humans vs 1 Secret Animal

5 Humans vs 1 Secret Animal

3.4M views · Kevin Langue

Top partners by reach

Ranked by average sponsored-post views.

CreatorVideosAvg viewsEngagement
1AirrackAirrack120.1M1.5%
2UnspeakableUnspeakable26.4M0.8%
3CboysTVCboysTV144.9M2.0%
4Kevin LangueKevin Langue44.7M3.7%
5Internet InvitationalInternet Invitational14M2.8%
6DEATH BATTLE!DEATH BATTLE!13.9M4.0%
7Best Ever Food Review ShowBest Ever Food Review Show23.7M1.3%
8JesserJesser22.9M1.3%
9Westen ChamplinWesten Champlin62.3M2.9%
10Patrick Cc:Patrick Cc:12.3M2.8%
11MrBallenMrBallen22.2M4.9%
12Steve TerreberrySteve Terreberry12.2M1.7%
13Cleetus McFarlandCleetus McFarland32M4.6%
14Fred BeyerFred Beyer12M1.9%
15Theo VonTheo Von101.8M2.1%

Estimated cost per creator

CreatorDB models a sponsorship rate for every creator DraftKings has worked with, from audience reach and prevailing rates. See the per-creator estimates in the app.

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About DraftKings’s influencer marketing

DraftKings is one of the most active sponsors tracked by CreatorDB in the fantasy sports space, with 598 creators running 5.6K sponsored posts on Youtube. Those campaigns have reached 1B total views, averaging 180.7K views per sponsored post.

DraftKings's creator pool skews toward United States (96% of partners), with Canada and United Kingdom next. Its largest partners by audience include Airrack, Unspeakable, CboysTV, Kevin Langue, Internet Invitational.

Campaign performance

180.7KAvg views / post
21.5KMedian views
5.6KSponsored posts
🔒Est. spend & CPM · open app →

DraftKings’s creator pool

Top creator countries

United States96%
Canada3%
United Kingdom1%
UAE0%
Germany0%

Top creator languages

English100%

Key facts

Frequently asked questions

How many creators has DraftKings sponsored?

CreatorDB tracks 595 creators who have run sponsored content for DraftKings, across 5.6K sponsored posts on Youtube.

Which creators has DraftKings worked with?

DraftKings's largest partners by audience include Airrack, Unspeakable, CboysTV, Kevin Langue, Internet Invitational. The full roster, each with the specific videos they made for DraftKings, is on this page.

What is the total reach of DraftKings's creator campaigns?

Sponsored posts tracked for DraftKings have accumulated 1B total views, averaging 181.4K views per post.

What is DraftKings's influencer marketing strategy?

DraftKings runs an always-on sponsorship program on Youtube, partnering with 595 creators across 5.6K sponsored posts and 56 new posts in the last 30 days. It favours integrated in-content reads over standalone ads.

What types of creators does DraftKings partner with?

DraftKings's roster spans a range of fantasy sports and adjacent creators, from mega-channels like Airrack, Unspeakable, CboysTV to smaller niche channels, pairing broad reach with relevant audiences.

Which markets and languages does DraftKings target?

Its creator pool skews toward United States (96% of partners), followed by Canada and United Kingdom, and is 100% English-language.

How active is DraftKings in influencer marketing?

DraftKings is one of the more active sponsors tracked by CreatorDB, with 56 new sponsored posts in the last 30 days and 5.6K tracked to date.

What platforms does DraftKings use for influencer marketing?

Based on tracked sponsorships, DraftKings works with creators on Youtube, with 56 new sponsored posts in the last 30 days.

How this data is collected

This profile is built from CreatorDB's sponsorship graph, which detects paid partnerships by analysing creator content, disclosures and brand mentions across YouTube and Instagram. Figures cover 598 tracked DraftKings partners and 5.6K sponsored posts. Spend, CPM and cost estimates are modelled from creator reach and prevailing sponsorship rates, not billed amounts. In the last 30 days, DraftKings's creators published 67 new sponsored posts.

Source: CreatorDB

CreatorDB Data API

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