United States
Best Ever Food Review Show — known by its devoted fanbase as BEFRS — is the long-running YouTube travel-food series hosted by Sonny, an American who relocated to Vietnam over a decade ago and built one of the platform's most globally distributed food channels from there.
Total Followers +2.3%
13.6M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
12.1M followers · 89% of audience
Engagement
3.4%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $16K–$37K / IG post
Sonny Side's YouTube series expanded to Fox-owned free streaming platform Tubi, making BEFRS content available to a broader TV audience outside of YouTube for the first time in a structured catalog format.
Wikipedia's channel entry records 3.12 billion total views as of late 2025, a landmark for an independently produced food and travel channel with no traditional broadcast backing.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +18K +1.4% | +0 +0.0% | +18K |
| Last 30 days | +100K +0.8% | +209K +15.9% | +0 +0.0% | +310K |
| Last 90 days | +99K +0.8% | +0 +0.0% | +0 +0.0% | +99K |
| Last 365 days | +99K +0.8% | +0 +0.0% | +0 +0.0% | +99K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| BetterHelp Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Revolut Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| Whatnot Sponsorship | Sponsored content | YouTube | May 2026 | — |
| Odoo Sponsorship | Sponsored content | YouTube | Feb 2026 | — |
| Holafly Sponsorship | Sponsored content | YouTube | Oct 2025 | — |
Best Ever Food Review Show — known by its devoted fanbase as BEFRS — is the long-running YouTube travel-food series hosted by Sonny, an American who relocated to Vietnam over a decade ago and built one of the platform's most globally distributed food channels from there. The show's format centers on country-specific food tours, with Sonny and his production team descending on a destination to document its most distinctive, unusual, or culturally significant dishes. Titles are deliberately punchy and sometimes absurdist, but the underlying content is earnest food and cultural journalism delivered with dry comedic timing. The channel's hashtag catalog — stretching from Nagaland and Nepal to the Faroe Islands and Oman — reflects a genuine commitment to covering underrepresented food cultures rather than cycling through the same tourist-friendly markets.
The audience skews heavily male and peaks in the 25–34 bracket, with strong viewership clusters in the Philippines, India, and the UK alongside the core US base — a geographic spread that mirrors the show's Asia-heavy production schedule and its broad appeal to diaspora communities curious about food from their home regions. Engagement sits meaningfully above the category median, suggesting an audience that actively participates rather than passively scrolls. The sponsor roster is telling: Revolut and Holafly (a travel eSIM provider) speak directly to an audience that travels or aspires to, while Odoo and BetterHelp add business-software and wellness verticals that suggest the 25–44 demographic skew. As the channel's Instagram following has shown rapid recent growth, BEFRS appears to be successfully extending its reach beyond YouTube-native audiences, positioning it well for brands seeking cross-platform food and travel adjacency at scale.
Best Ever Food Review Show is a food-and-travel documentary channel hosted by Sonny, a US-based creator living in Vietnam who pursues extreme and culturally distinctive food experiences across dozens of countries. The content sits at the intersection of food, travel, and cultural commentary, making it a natural fit for travel tech, international fintech, food discovery platforms, eSIM and connectivity providers, and lifestyle wellness brands seeking genuinely global reach. The audience skews heavily male and concentrates in the young-adult and early-career brackets, with a footprint spanning the US, Southeast Asia, South Asia, and the UK — a strong signal for brands with cross-border or digital-first propositions. YouTube is the dominant channel, with near-daily uploads sustaining engagement meaningfully above the category median; Instagram is in a rapid-growth phase, extending reach efficiently. The existing sponsor roster confirms the brand fit: Revolut and Holafly validate the travel-finance and connectivity lane, Odoo adds a business-software crossover, BetterHelp demonstrates wellness category viability, and Whatnot introduces a commerce and collectibles angle. The overall track record suggests reliable mid-roll integration performance for brands prioritising international, adventure-oriented male audiences.
Benchmark estimates for a creator at Besteverfoodreviewshow's tier (Mega, 13.6M combined followers, United States). Pulled from CreatorDB's category benchmarks.
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The host of Best Ever Food Review Show is Sonny Side, an American creator who built the channel around his experiences living and traveling across Asia. He is usually credited simply as "Sonny" in his videos, which is why many fans search for his full name separately.
Sonny Side has lived in Asia for over ten years and chose Vietnam as his permanent home base. Living in the region gives him direct access to some of the world's most diverse and underdocumented food cultures, which are the engine behind Best Ever Food Review Show's content format.
BEFRS stands for Best Ever Food Review Show, the official channel name. The acronym is used widely by the fanbase and appears in branded hashtags across Instagram and TikTok, making it a recognizable shorthand for the channel and its community.
In the Iraq episode, Sonny documented eating an animal considered forbidden or heavily taboo within the local cultural and religious context — a recurring editorial device the show uses to explore food traditions that most travel programs deliberately avoid. Seeking out culturally restricted or unusual dishes is one of the channel's signature approaches.
The "My New Life As a Monk" video follows Sonny as he temporarily enters monastic life during his travels in Asia, going well beyond food to fully immerse himself in local culture. This kind of first-person experiential storytelling is a hallmark of the BEFRS format, where food typically serves as the entry point to a much deeper cultural story.
Best Ever Food Review Show has run dedicated named tours across dozens of countries, with confirmed series in Japan, South Africa, Nepal, Oman, Mexico, Peru, Australia, the Faroe Islands, and India's Northeast — including a specific Nagaland series. Each tour gets its own hashtag and produces multiple videos exploring that region's food culture in depth.
"Miserable Man Goes to World's Happiest Country" is a prime example of Sonny's self-deprecating humor layered onto genuine cultural and food exploration. The title plays on the contrast between his deadpan on-screen persona and the outsized reputation of a country that consistently tops global happiness rankings — a storytelling device BEFRS uses to make international travel feel personal rather than promotional.
Yes, BetterHelp has been a sponsor of Best Ever Food Review Show content on YouTube. The channel has also partnered with Revolut, Holafly, Odoo, and Whatnot, reflecting the broad commercial appeal of a Mega-tier creator whose audience spans multiple countries and age groups.
Holafly, a travel eSIM provider, has sponsored Best Ever Food Review Show on YouTube — a natural fit given that Sonny regularly travels to remote and unusual countries where reliable mobile data is critical to filming and uploading on location. The partnership aligns closely with the show's core audience of internationally minded travelers.
Best Ever Food Review Show has grown to over 12 million subscribers on YouTube, placing it firmly in the Mega tier among food and travel creators globally. The channel's engagement rate also runs well above the category average, suggesting an unusually active fanbase for a channel of that scale.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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