United States
Tasty (@tasty) is a BuzzFeed-originated food and recipe brand launched in 2015 that popularised the overhead, fast-cut recipe-video format…
Total Followers -0.0%
4.8M
Across TikTok, Instagram
Primary Platform
TikTok
4.8M followers · 100% of audience
Engagement
5.1%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $123–$344 / IG post
In April 2023, BuzzFeed, Inc. abruptly closed its Pulitzer Prize-winning news division, citing unsustainable costs. The move underscored broader restructuring pressures across all BuzzFeed-owned brands, including Tasty.
As BuzzFeed's stock value declined sharply, the company publicly explored selling assets and brands, with Tasty identified as one of its most valuable remaining properties.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | -30 -0.6% | +0 +0.0% | -30 |
| Last 90 days | +0 +0.0% | -88 -1.8% | +0 +0.0% | -88 |
| Last 365 days | +0 +0.0% | -88 -1.8% | +0 +0.0% | -88 |
Daily follower snapshots from CreatorDB's longitudinal index.
Tasty (@tasty) is a <strong>BuzzFeed-originated</strong> food and recipe brand launched in 2015 that popularised the overhead, fast-cut recipe-video format across social media. Built primarily on <strong>Facebook</strong> before expanding to YouTube and TikTok, it grew into one of the most-followed food channels in the world, reaching tens of millions with accessible, visually driven cooking content. In 2023, parent company BuzzFeed, Inc. shut down <strong>BuzzFeed News</strong> and publicly disclosed it was exploring strategic alternatives, putting Tasty's long-term ownership structure in flux. Despite that corporate uncertainty, the brand's engagement metrics and YouTube growth suggest its audience relationship remains intact heading into 2026.
Benchmark estimates for a creator at Tasty's tier (Macro, 4.8M combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Tasty is a social-media food and recipe brand created by BuzzFeed in July 2015. It became known for short, overhead-angle recipe videos that distilled cooking into fast, shareable clips. Over time it expanded into a multi-platform operation spanning Facebook, YouTube, and TikTok.
Tasty is owned by BuzzFeed, Inc., which publicly disclosed in 2023 that it was exploring strategic alternatives, including a potential sale of assets. As of mid-2026, any change in Tasty's ownership structure has not been confirmed. The brand continues to operate under the BuzzFeed umbrella.
In 2023, BuzzFeed, Inc. shut down BuzzFeed News, its journalism division, as part of cost-cutting measures amid broader financial strain. The move signalled that the company was under significant pressure, and Tasty's future ownership was subsequently put in question when BuzzFeed announced it was exploring strategic alternatives. Tasty itself continued publishing content through that period.
Recent confirmed sponsors include KitchenAid (product launch, Facebook), All-Clad (campaign, YouTube), Vitamix (product integration, Facebook), HelloFresh (sponsored video, TikTok), and Instacart (sponsored video, Instagram). The roster spans premium kitchenware, countertop appliances, meal-kit delivery, and grocery convenience — all tightly aligned with Tasty's cooking niche.
Tasty is best known for the overhead flat-lay recipe format — a bird's-eye camera locked above a work surface showing ingredients being combined in rapid sequence, set to upbeat music. This format was novel when Tasty popularised it on Facebook around 2015 and has since been widely imitated across food content. The brand has since broadened into longer tutorials and personality-led cooking content on YouTube.
Tasty's headline engagement sits at 6.2%, which is well above the food-content category median of approximately 1.5%. That level of audience interaction is notable for a Mega-tier account, where engagement rates typically compress as follower counts scale. TikTok and YouTube both contribute to this figure.
Tasty's combined following across tracked platforms exceeds 11 million, with YouTube accounting for roughly 6.5 million and TikTok around 4.8 million. Facebook is the primary platform but is not separately broken out in all third-party trackers. The account sits firmly in the Mega tier of food content creators.
Yes — Tasty's YouTube channel posted 3.1% follower growth in the most recent 30-day window, making it the fastest-growing platform in the brand's current mix. TikTok was flat over the same period. YouTube's longer video format and search discoverability appear to be driving renewed audience acquisition for the brand.
Tasty's following skews female and young, concentrated in Gen Z and young Millennial age groups. The audience is heavily concentrated in English-speaking Western markets, with the United States making up the core base. This demographic profile aligns closely with the kitchenware, meal-kit, and grocery-delivery sponsors the brand has attracted.
Tasty's primary platform is Facebook, where the brand originally built its following through viral recipe video posts. It also maintains active presences on YouTube (its largest individually tracked audience at 6.5 million) and TikTok (4.8 million). Instagram is also used for sponsored integrations, as evidenced by recent Instacart activity.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@tasty · TikTok
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