United States
The Beeston Fam is the family lifestyle brand built by Sarah and Derik Beeston, operating primarily under the handle…
Total Followers -0.0%
9M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
3M followers · 33% of audience
Engagement
5.4%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $17K–$40K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -1277 -0.1% | +0 +0.0% | -1277 |
| Last 30 days | +0 +0.0% | -142 -0.0% | +0 +0.0% | -142 |
| Last 90 days | -10030 -0.3% | -11636 -0.8% | +0 +0.0% | -21666 |
| Last 365 days | -10030 -0.3% | -11636 -0.8% | +0 +0.0% | -21666 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Cricut Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
| Thrive Market Sponsorship | Sponsored content | YouTube | Aug 2025 | — |
| ThredUp Inc. Sponsorship | Sponsored content | YouTube | Oct 2024 | — |
The Beeston Fam is the family lifestyle brand built by <strong>Sarah and Derik Beeston</strong>, operating primarily under the handle <strong>@sarahandderik</strong>. Based in the United States, the channel grew out of candid day-in-the-life vlogging that documented marriage, home life, and parenting in an accessible, conversational register. YouTube remains the anchor platform — hosting long-form vlogs that drive deeper audience loyalty — while TikTok has expanded the brand's reach considerably with short-form clips that consistently outperform Mega-tier engagement norms. With a stable nine-million-strong cross-platform following and demonstrated traction in values-aligned sponsor categories, the channel is positioned to deepen brand partnerships in the sustainable-living and family-commerce space.
Benchmark estimates for a creator at The Beeston Fam's tier (Mega, 9M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Sarah and Derik Beeston are an American couple who run the family lifestyle brand known as The Beeston Fam. They built their audience through candid vlogging covering everyday married and family life. Their channel operates primarily on YouTube under the handle @sarahandderik.
The channel focuses on family lifestyle content including day-in-the-life vlogs, home routines, and personal milestones. The format leans toward long-form storytelling that gives viewers an extended look into the Beeston household. This approach has cultivated strong viewer loyalty, reflected in engagement rates well above the lifestyle category norm.
Across YouTube, TikTok, and Instagram, The Beeston Fam has a combined following of approximately 9 million. TikTok is the single largest platform at 4.6 million, followed by YouTube at around 2.95 million and Instagram at roughly 1.4 million.
The Beeston Fam's TikTok account posts a 7.3% engagement rate, which is notably high for a creator at the Mega tier. Their overall cross-platform engagement rate of 3.8% is more than double the lifestyle category median of around 1.5%.
Thrive Market sponsored a YouTube integration with The Beeston Fam in August 2025. The partnership is a natural fit given the channel's audience profile and the creator's established credibility in values-aligned domestic and family content. Thrive Market is a membership-based online retailer focused on organic and sustainable products.
Confirmed sponsors include Thrive Market (August 2025, YouTube) and ThredUp Inc. (October 2024, YouTube). Both brands operate in the sustainable-commerce space, suggesting a deliberate positioning toward eco-conscious and value-driven consumer categories.
ThredUp, the online secondhand clothing resale platform, ran a sponsored content placement with The Beeston Fam on YouTube in October 2024. The deal aligns with the channel's appeal to a female-skewing audience interested in home, family, and conscious consumption. ThredUp frequently partners with lifestyle creators to drive awareness for sustainable fashion.
The Beeston Fam is classified as a Mega-tier creator, reflecting a total cross-platform following of around 9 million. Mega-tier status places them among the upper bracket of lifestyle influencers who command serious sponsorship budgets and broad brand recognition.
The Beeston Fam draws a strongly female-skewing audience concentrated primarily in the United States, with secondary pockets across English-speaking Western markets. The age range spans Gen Z through older Millennials, making the channel useful for brands targeting household decision-makers across a wide adult demographic window.
YouTube is the primary platform and home to the channel's flagship long-form vlogging content. TikTok is the largest platform by follower count at 4.6 million and delivers the highest engagement rate at 7.3%. Instagram rounds out a three-platform presence that gives brand partners multiple placement formats to choose from.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@sarahandderik · YouTube
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