Malaysia
Ling Big Yong (林BIG咏) is a Malaysian content creator and self-described YouTuber whose work straddles Instagram, Facebook and YouTube, with Instagram now…
Total Followers -1.5%
473K
Across Instagram
Primary Platform
473K followers · 100% of audience
Engagement
5.7%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $7.1K–$17K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 472,605 | +-6853 | 5.7% | 0.9 | 4 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +614 +0.1% | +0 +0.0% | +0 +0.0% | +614 |
| Last 30 days | -6853 -1.5% | +0 +0.0% | +0 +0.0% | -6853 |
| Last 90 days | -3214 -0.7% | +0 +0.0% | +0 +0.0% | -3214 |
| Last 365 days | -3214 -0.7% | +0 +0.0% | +0 +0.0% | -3214 |
Daily follower snapshots from CreatorDB's longitudinal index.
Ling Big Yong (林BIG咏) is a Malaysian content creator and self-described YouTuber whose work straddles Instagram, Facebook and YouTube, with Instagram now serving as his most visible stage. Posting primarily in Mandarin Chinese, he speaks directly to Malaysia's Chinese-speaking community and the wider Sinophone diaspora across Singapore, Taiwan and beyond. His content sits in the comedic lifestyle lane — short-form skits with friends, candid personal reflections (including openly discussing his own dental and self-image journey), light prank-style challenges, and travel-and-driving vlogs. The tone is conversational and self-deprecating rather than polished influencer gloss, which helps explain why his engagement runs well above the category median despite a mid-tier follower base.
Ling Big Yong operates as a Malaysian Chinese-language entertainment and lifestyle creator, blending comedy skits, personal storytelling, and lifestyle vlogs that lend themselves to consumer-tech, auto, FMCG, and beverage placements rather than tightly verticalized categories. Engagement runs well above category median, and the audience skews heavily female and concentrated in Malaysia with meaningful Singapore and Taiwan spillover — a useful footprint for brands targeting Mandarin-speaking SEA consumers. Posting cadence is consistent, with recent uploads within days. Sponsor track record already spans flagship consumer launches, including Samsung's Galaxy Unpacked campaign (#galaxys26, #teamgalaxy), Honda (HR-V e:HEV integration), Guinness, and Beyblade X, signaling comfort with both major tech and lifestyle activations and an ability to embed branded narratives into native content.
Benchmark estimates for a creator at Ling Big Yong's tier (Mid, 473K combined followers, Malaysia). Pulled from CreatorDB's category benchmarks.
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Ling Big Yong (林BIG咏) is a Malaysian YouTuber and content creator who posts comedic lifestyle videos in Mandarin for the Malaysian Chinese audience. He's active across YouTube, Facebook and Instagram, where he has built a following of over 470K and an engagement rate well above the typical creator average.
Ling Big Yong creates content primarily in Mandarin Chinese, with the occasional English phrase mixed in — typical of Malaysian Chinese creators. His captions are written in Chinese, and his audience is concentrated in Malaysia, Singapore and Taiwan, which reflects that Mandarin-first style.
林BIG咏 is the stylised Chinese version of his name that he uses on Facebook and in branding, with the English word "BIG" sandwiched between his surname 林 (Ling) and given name 咏 (Yong). It's a play on the homophone with 大 (big) and has become his recognisable signature across platforms.
Yes, Ling Big Yong frequently features his girlfriend in his content, including a recent road-trip video where she drove him to Malacca in a Honda HR-V. She appears regularly in his lifestyle and comedy skits on Instagram and YouTube.
Dennis is a recurring friend/sidekick character in Ling Big Yong's comedy content, often the butt of the joke in skits — like the viral "see who scrolls the most pretty girls and has to explain to his wife" bit. He's part of the small ensemble Ling Big Yong films with regularly.
Yes — Ling Big Yong opened up in a post about being self-conscious on camera because of his 地包天 (underbite), which usually requires orthognathic jaw surgery to correct. The post was a vulnerable share about his confidence on camera rather than a procedure announcement.
Ling Big Yong has partnered with major consumer brands including Samsung (Galaxy S26 and Galaxy Unpacked campaigns), Honda Malaysia (HR-V e:HEV), Guinness Malaysia, Beyblade X and Insta360. His sponsorship mix leans heavily into tech, automotive and lifestyle brands targeting the Malaysian market.
Yes — Ling Big Yong describes himself first as a Malaysian YouTuber in his Instagram bio, and uses Instagram and Facebook (林BIG咏) as supporting channels for shorter clips and brand partnerships. His longer-form comedy and vlog content lives primarily on YouTube.
Ling Big Yong is based in Malaysia and his audience reflects that — about 81% of his followers are in Malaysia, with smaller pockets in Singapore (7%) and Taiwan (3%). He often films around Malaysian locations like Malacca.
Ling Big Yong has over 470K followers on Instagram (@lingbigyong), placing him in the Mid-tier creator bracket. His engagement rate sits around 5.7%, which is roughly 3–4× the median for creators in his category — a sign his comedy content resonates strongly with a mostly-female, Malaysia-based audience.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@lingbigyong · Instagram
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