Like Nastya

Like Nastya's real name is Anastasia Radzinskaya. She was born on January 27, 2014, in Krasnodar, Russia. Her parents — Sergey and Anna Radzinskaya — co-manage the channel and appear regularly in her videos.

As of May 2026, Like Nastya is 12 years old, having turned 12 in January 2026. She launched her YouTube channel in 2018 when she was around four years old.

Like Nastya was born in Krasnodar, Russia and later relocated with her family to the United States, where the channel's production operations are now primarily based. The family has also been associated with residences in Florida and Miami over the years.

Nastya was diagnosed in early childhood with a form of cerebral palsy that affected her speech development. Her parents have spoken publicly about her progress; her recovery and growth were woven into the early character of the channel before it shifted to a broader entertainment and educational format.

Her recent sponsor roster is concentrated in the toys and children's education verticals. Confirmed 2025–2026 partnerships include LEGO, Mattel/Barbie, Duolingo Kids, Cra-Z-Art, and Fisher-Price, spanning YouTube dedicated videos, TikTok campaigns, and Instagram placements.

Like Nastya's content centers on toy unboxing, pretend play, and child-friendly educational adventures, often featuring her parents as recurring characters. Videos frequently integrate sponsored products organically into narrative-style play scenarios, which supports her above-average engagement relative to the category.

As of May 2026, Like Nastya's primary YouTube channel has approximately 82 million subscribers, making it one of the largest children's channels on the platform globally. Her total cross-platform follower count sits above 92 million.

No major controversies have been publicly documented involving Like Nastya or her family. Some general industry commentary has touched on child labor and screen-time debates surrounding child-led YouTube channels broadly, though no specific legal or ethical actions have been directed at the Radzinskaya family.

Yes. The channel's content is produced and dubbed into multiple languages including English, Russian, Spanish, and Hindi, which supports its genuinely global footprint spanning North America, South Asia, Latin America, and Russia. Separate localized channel versions have historically been maintained to serve different regional audiences.

At 3.4% on YouTube, Like Nastya's engagement rate is more than double the approximately 1.5% category median for family and kids content creators. For a Mega-tier channel of her scale — where engagement typically compresses — that gap is a notable commercial signal for brand partners evaluating reach efficiency.