United States
Diana Kidisyuk, the face behind Kids Diana Show, is a U.S.-based child creator who built one of YouTube's most-watched family channels on a…
Total Followers +0.0%
139.7M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
138M followers · 99% of audience
Engagement
1.0%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $11K–$25K / IG post
The channel became one of the most-subscribed kids' channels in the world, anchored by Eva Diana Kydyk and her brother Roma.
The pocket.watch deal has driven the 'Love, Diana, Princess of Play' toy line with Headstart, alongside apparel and licensed merchandise sold at major U.S. retailers.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +142 +0.0% | +0 +0.0% | +142 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
Diana Kidisyuk, the face behind <strong>Kids Diana Show</strong>, is a U.S.-based child creator who built one of YouTube's most-watched family channels on a mix of toy unboxing, role-play, and adventure content featuring herself and her family. In 2022 she crossed 100 million YouTube subscribers, entering a historically small group of channels to reach that milestone. Her footprint has expanded well beyond the channel through the <strong>Love, Diana</strong> franchise — developed with pocket.watch since 2020 — which spans animation, merchandise, and licensing. Approaching 140 million total followers in 2026, the channel reflects stable, mature-scale reach even as month-over-month growth has levelled off.
Benchmark estimates for a creator at Kids Diana Show's tier (Mega, 139.7M combined followers, United States). Pulled from CreatorDB's category benchmarks.
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The creator's real name is Diana Kidisyuk. She was born in 2014 and is the central on-screen personality of the Kids Diana Show channel, often appearing alongside her parents and brother Roma.
Kids Diana Show crossed the 100 million subscriber mark on YouTube in 2022, making it one of a very small number of channels worldwide to reach that threshold. At the time of crossing it, the channel ranked among the most-subscribed on the entire platform.
Love, Diana is a kids' media franchise built around Diana Kidisyuk's channel persona. Developed in partnership with pocket.watch beginning in 2020, it encompasses an animated series, consumer products, and licensing deals that extend the brand well beyond YouTube content.
pocket.watch is a children's media company that partners with top YouTube family creators to develop franchises across TV, streaming, and consumer products. Their ongoing collaboration with Kids Diana Show produced the Love, Diana animated series and a broad merchandise programme.
Recent confirmed sponsors include LEGO, Mattel (Barbie & Hot Wheels), Hasbro (Play-Doh & Nerf), Duolingo Kids, and Netflix Kids & Family. The brand mix is heavily weighted toward toys and family entertainment, reflecting the channel's core audience of young children and their parents.
The channel is built around toy unboxing, imaginative role-play scenarios, and family adventure vlogs. Videos typically feature Diana and family members in playful, brightly produced segments designed for young children, with a consistent focus on popular toy brands and pretend-play themes.
Kids Diana Show is based in the United States. The Kidisyuk family has U.S. roots and the channel's content is produced primarily in English, which has driven its large domestic audience base.
At the Mega tier, Kids Diana Show's engagement rate of approximately 1.0% sits slightly below the family-and-kids category median. This is not unusual for channels at this follower scale, where absolute view and interaction volumes remain very large even as the rate compresses.
Yes, the brand maintains a presence on both platforms, though YouTube is overwhelmingly the primary channel with 138 million of the nearly 140 million total followers. TikTok and Instagram accounts exist but remain comparatively small, serving a supplemental rather than core distribution role.
As of mid-2026, Kids Diana Show has approximately 139.7 million total followers across YouTube, TikTok, and Instagram combined. The vast majority of that audience is concentrated on YouTube, where the channel has been active since 2015.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@kidsdianashow · YouTube
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