The Kinjaz

The Kinjaz are a Los Angeles-based dance collective known for crew-format choreography videos, short-form collab content, and high-concept visual productions. They rose to prominence on YouTube around 2014 before expanding to Instagram and TikTok, where they now hold a combined following of 1.7 million. The group is regarded as one of the most visible dance crews in U.S. digital media.

The Kinjaz operate as a rotating ensemble rather than a fixed lineup, but prominent figures associated with the collective include Mike Song and Victor Kim, both well-established names in the street and freestyle dance world. The crew model allows for guest features and evolving membership, which has helped keep content fresh across their multi-year run.

The Kinjaz are based in Los Angeles, California, which has served as the hub for their video productions and live performances since the group formed around 2014. Los Angeles's concentration of dance talent and entertainment industry connections has been central to the collective's growth and collaborative output.

The Kinjaz focus on crew-format choreography videos, challenge content, and short-form collaborative productions across Instagram and TikTok. Their output tends toward high visual production quality relative to typical dance content, often incorporating cinematic framing, concept storytelling, and guest artists. This approach distinguishes them from solo creator dance accounts and drives their above-average engagement.

The Kinjaz post a 4.9% engagement rate on Instagram and 6.4% on TikTok, both substantially above the dance and entertainment category median of roughly 1.5%. This positions the collective as a high-engagement Macro-tier account, meaning their audience interacts at a rate more consistent with smaller, more niche creators despite their scale.

As of mid-2026, The Kinjaz have approximately 1.7 million combined followers across Instagram and TikTok. Their audience is split almost evenly between the two platforms, with Instagram holding a slight edge at around 890K and TikTok close behind at approximately 822K.

The Kinjaz's content profile — rooted in street dance, youth culture, and high-visual short-form video — has historically aligned them with apparel, footwear, lifestyle, and entertainment brand verticals. Their above-baseline engagement and dual-platform presence make them a practical fit for brands targeting Millennial and Gen Z audiences through culturally credible activations.

Yes — the collective has a documented history of collaborating with music artists on choreography content, which has been a signature part of their creative identity since their early YouTube years. These collaborations have ranged from original choreography to promotional content tied to album and single releases, reinforcing their position at the intersection of dance and the music industry.

The Kinjaz maintain their largest and most engaged presence on Instagram, which functions as their primary platform, alongside a near-equally sized TikTok account. They built their original following on YouTube and that library remains part of their broader content footprint, though day-to-day activity is centered on short-form video across Instagram and TikTok.

Yes — as of May 2026, The Kinjaz remain active across Instagram and TikTok with a combined 1.7 million followers and engagement metrics that continue to outperform the category baseline. While 30-day growth figures are relatively flat on both platforms, the collective's sustained high engagement suggests an audience that remains genuinely invested in their output more than a decade after the crew's formation.