Malaysia
Khairul Aming is a Malaysian food creator who has built one of Southeast Asia's largest cooking audiences on TikTok and Instagram, with a combined following…
Total Followers -0.2%
11M
Across TikTok, Instagram
Primary Platform
TikTok
6.4M followers · 58% of audience
Engagement
8.7%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $55K–$129K / IG post
His largest single investment to date, marking an expansion from online food entrepreneur into the offline restaurant industry, built from scratch on an 8,000 sq ft plot nine minutes from KLCC.
A Malay Mail feature highlighted how his Sambal Nyet success is influencing a generational shift away from salaried jobs toward business ventures.
Received the national award at a ceremony graced by Sultan Ibrahim and Queen Raja Zarith Sofiah; he dedicated the recognition to small traders striving for a halal livelihood.
The third product under his Nyet brand sold out in half a minute via TikTok Live, with the first five buyers winning a sponsored trip to New Zealand's South Island.
Bernama profiled the long-running Ramadan recipe series that has become a go-to digital cookbook for Malaysian netizens during the fasting month.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +921 +0.0% | +0 +0.0% | +921 |
| Last 30 days | +0 +0.0% | -25315 -0.5% | +0 +0.0% | -25315 |
| Last 90 days | +0 +0.0% | +21K +0.5% | +0 +0.0% | +21K |
| Last 365 days | +0 +0.0% | +21K +0.5% | +0 +0.0% | +21K |
Daily follower snapshots from CreatorDB's longitudinal index.
Khairul Aming is a Malaysian food creator who has built one of Southeast Asia's largest cooking audiences on TikTok and Instagram, with a combined following in the eight figures. Posting almost entirely in Bahasa Malaysia, he is best known for short, brightly lit recipe videos that walk viewers through home-style Malaysian dishes — sambal, rendang, kuah kacang and other staples of the Malay kitchen — with a warm, conversational tone that pulls in equal numbers of younger learners and home cooks in their thirties and forties. The Ramadan series he runs each year, in which he cooks a different recipe daily through the fasting month, has become a fixture of Malaysian social media and consistently drives the strongest engagement on his channels.
Khairul Aming operates squarely in the food and home-cooking lane, with Malay-language recipe content (kuah kacang, rendang, sambal) anchoring his feed and a clear commercial extension into his own packaged sauce line (Sambal, Dendeng and Rendang Nyet). That makes him a natural fit for FMCG categories: pantry staples, condiments, cooking oils, kitchen appliances, QSR and beverage brands — a space he already plays in via Sunquick (#sunquicksimplysedap). Engagement runs well above category median on TikTok, his primary stage, with a consistent posting cadence and emotionally resonant lifestyle interludes that broaden appeal beyond pure recipe viewers. For sponsors, he reads as a top-tier Malaysian food influencer with proven beverage and grocery activations and credible founder-operator credentials buyers can lean on.
Benchmark estimates for a creator at Khairul Aming's tier (Mega, 11M combined followers, Malaysia). Pulled from CreatorDB's category benchmarks.
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Khairul Aming is one of Malaysia's biggest food creators, famous for short, fast-paced recipe videos filmed in his own kitchen and narrated in Bahasa Malaysia. He's especially known for his annual Ramadan recipe series, where he posts a new dish every day of the fasting month leading up to Hari Raya.
Yes — Sambal Nyet is Khairul Aming's own product line, and his Instagram bio openly directs followers to buy his Sambal, Dendeng and Rendang Nyet. The brand started after a viral sambal recipe and has grown into one of the best-known creator-owned food brands in Malaysia.
Khairul Aming is Malaysian and is associated with Kelantan, on the east coast of Peninsular Malaysia. He films most of his cooking videos at home in Malaysia and posts captions in Bahasa Malaysia, which is why his core audience is in Southeast Asia even though his TikTok reaches viewers worldwide.
His TikTok bio reads "Mencari housemate baru sebab housemate sekarang dah kahwin" — roughly, "looking for a new housemate because my current one just got married." It's a running joke referencing his longtime best friend and housemate, whose wedding Khairul cried while giving a speech at — a moment he shared in one of his recent emotional videos.
Yes, his Ramadan recipe marathon is the content he's most famous for. Each year during the fasting month he uploads a new buka puasa recipe daily — captions like "Resipi kedua terakhir sebelum kita menamatkan sesi pembelajaran" are him counting down the final days of that series before Hari Raya.
He focuses on Malaysian and Southeast Asian home cooking — sambal, rendang, kuah kacang, nasi dishes, and family-friendly buka puasa meals. The recipes are designed to be doable at home with ingredients from any Malaysian supermarket, which is a big reason his videos go viral with home cooks.
He's worked on campaigns with Sunquick (the "Simply Sedap" series is a recurring collaboration), and beyond outside sponsorships he heavily promotes his own product line — Sambal Nyet, Dendeng Nyet and Rendang Nyet. His rate card sits firmly in the Mega-tier bracket for both TikTok and Instagram.
TikTok is his main platform, with several million more followers than his Instagram and an engagement rate well above the food-creator average. Instagram is his secondary channel where he reposts recipe videos and runs the link to his Sambal Nyet shop.
His videos are primarily in Bahasa Malaysia, with the occasional English word mixed in. Despite the language, his TikTok audience skews surprisingly international — viewers in the US, India, Brazil and the UK make up a large share of his reach, drawn in by the visual recipe format.
He sells Sambal Nyet, Dendeng Nyet and Rendang Nyet through the link in his Instagram bio, which routes to his own online store. The products restock periodically and have a reputation in Malaysia for selling out within hours of each drop.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@khairulaming · TikTok
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