Miriam

Miriam is a U.S.-based food and cooking content creator active on Instagram, YouTube, and TikTok under the handle @itssogood81. She is known for approachable, flavour-forward recipes and cooking tutorials that have attracted a combined following of roughly 3.4 million across platforms. Her unusually high engagement rates set her apart within the food-creator category.

Miriam's content focuses on food and cooking, spanning recipes, cooking techniques, and meal ideas presented in an accessible, personality-driven style. She publishes across all three major short-and-long-form video platforms, adapting her format from quick TikTok clips to longer YouTube tutorials. The consistent thread across platforms is a home-cook sensibility that resonates with everyday audiences.

As of mid-2026, Miriam has approximately 3.4 million total followers spread across Instagram (around 814K), YouTube (over 1 million), and TikTok (1.6 million). YouTube recently crossed the one-million-subscriber milestone, reflecting steady cross-platform growth. TikTok is currently her largest individual channel by follower count.

Miriam's headline engagement rate sits at 9.8% on Instagram, which is more than six times the food-category median of approximately 1.5%. Her TikTok engagement is even higher at 15.2%, and YouTube tracks at 9.6%. Across all three platforms, her engagement runs substantially above peers at the same follower band.

Instagram is listed as Miriam's primary platform, where she has built a deeply engaged community since the channel's early days. However, TikTok now hosts her largest individual audience at 1.6 million followers, and YouTube has crossed one million subscribers. In practice she maintains a consistent presence across all three.

Miriam's profile aligns well with brands in food, grocery, kitchen equipment, and lifestyle verticals, given her niche and the demographic makeup of her audience. Her engagement rates run well above the food-category baseline, suggesting audiences are actively responding to her content rather than scrolling past it. Her multi-platform presence also allows brands to structure campaigns spanning awareness through conversion objectives.

Miriam's following skews strongly female and is Millennial-anchored, with a healthy Gen Z secondary cohort. Her reach is concentrated in the U.S., with additional draw across English-speaking Western markets. The audience's age and gender profile maps closely onto the core consumer of food, home, and lifestyle products.

With roughly 3.4 million total followers, Miriam sits in the Macro tier of the influencer landscape. Macro creators typically command serious sponsorship budgets and offer broad reach while still maintaining the community feel associated with smaller tiers. Her above-baseline engagement means she operates toward the higher-performance end of that bracket.

Yes — Miriam's YouTube channel has surpassed one million subscribers, making her an official YouTube partner at the milestone level. The channel carries a 9.6% engagement rate, which is notably strong for the platform where food creators typically see lower interaction ratios than on TikTok or Instagram. YouTube growth has been the fastest of her three platforms over recent 30-day periods.

The most distinctive data signal for Miriam is her engagement rate of 9.8% against a food-category median of around 1.5% — a gap that suggests her content consistently prompts saves, comments, and shares rather than passive views. That pattern holds across all three platforms, which is unusual for a creator at the 3-million-plus follower scale. The combination of strong cross-platform consistency and community responsiveness makes her a relatively low-risk partner for brands concerned about audience quality.