Australia
How Ridiculous is a Perth-based YouTube channel built around three longtime friends — Brett Stanford, Scott Gaunson, and Derek Herron — who turned a shared…
Total Followers +0.0%
40.9M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
24M followers · 59% of audience
Engagement
3.7%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $30K–$69K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -2729 -0.1% | +0 +0.0% | -2729 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | +101K +0.4% | -496 -0.0% | +0 +0.0% | +100K |
| Last 365 days | +101K +0.4% | -496 -0.0% | +0 +0.0% | +100K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Uber Eats Sponsorship | Sponsored content | YouTube | May 2025 | — |
| Revolut Sponsorship | Sponsored content | YouTube | May 2025 | — |
| Saily Sponsorship | Sponsored content | YouTube | Dec 2024 | — |
| NordVPN Sponsorship | Sponsored content | YouTube | Dec 2024 | — |
| KiwiCo Sponsorship | Sponsored content | YouTube | May 2024 | — |
| Flex Seal Home / DIY | Brand ambassador | YouTube | Long-term | — |
| Brooks Running Sports / Apparel | Sponsored content | YouTube | 2024–2025 | — |
| DJI Tech / Electronics | Sponsored content | YouTube | 2024–2025 | — |
| Goo Jit Zu (Moose Toys) Toys / Kids | Sponsored content | YouTube | 2024–2025 | — |
| Rexy Fashion / Apparel | Founder / owned brand | Long-term | — |
How Ridiculous is a Perth-based YouTube channel built around three longtime friends — Brett Stanford, Scott Gaunson, and Derek Herron — who turned a shared appetite for absurd physical experiments into one of Australia's most globally recognized creator operations. The channel found its footing through extreme drop tests and trick shots from towering heights, most famously at the Gravity Discovery Centre's tower in regional Western Australia. Their signature "44 Club" basketball challenge — sinking shots from 44 meters — became a recurring franchise that built a devoted community around attempted and celebrated makes. Over time the format expanded into object destruction tests, wheel-spin experiments, and reaction-driven short-form clips, all held together by the trio's unscripted camaraderie and genuinely enthusiastic on-camera chemistry.
Despite originating in Australia, How Ridiculous draws the overwhelming majority of its audience from English-speaking markets — primarily the United States and the United Kingdom — which has shaped a sponsor mix weighted toward globally distributed digital services like NordVPN, Revolut, and Saily alongside family-friendly brands such as KiwiCo. Their audience skews broadly across adults aged 18 to 44, with a notably wide female viewership unusual for stunt-adjacent content, suggesting the channel's appeal runs more toward communal, feel-good spectacle than pure adrenaline content. The group also runs Rexy, a customized clothing brand promoted through their Instagram presence, adding a direct commerce layer to their business beyond platform revenue. With engagement running well above category norms and a cross-platform footprint in the tens of millions, How Ridiculous is positioned durably as a franchise-style entertainment property rather than a single-creator personality channel — a structure that supports brand integrations at premium rates and gives the operation longevity beyond any individual member's profile.
How Ridiculous reaches an audience concentrated in Australia primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Home / DIY, Sports / Apparel, Tech / Electronics, a clear signal of fit for brands in those categories. Demonstrated partners include Uber Eats and Revolut. Engagement on YouTube runs around 3.7%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at How Ridiculous's tier (Mega, 40.9M combined followers, Australia). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
How Ridiculous is made up of Brett Stanford, Scott Gaunson, and Derek Herron, three friends from Perth, Western Australia. The trio has been making trick-shot and challenge videos together since the early 2010s and built one of the largest stunt-entertainment channels on YouTube.
The 44 Club is the How Ridiculous fan community, named after the crew's signature drops from 44-metre heights — most famously from the Fort Boyard tower in France. Nailing a trick shot from exactly 44 metres became a recurring milestone across their videos and gave the community its identity.
Yes, Rexy (found at @rexy on Instagram) is the custom clothing label run by the How Ridiculous crew. They promote it directly in their Instagram bio as the destination for officially designed merch, and the brand is closely tied to the team's visual identity.
Yes, the How Ridiculous crew openly identifies as Christian, and their faith is a well-documented part of their brand. It shapes the consistently family-friendly, positive tone across their content and has come up in multiple videos and interviews over the years.
Their most celebrated location is the Fort Boyard tower in France, where they filmed basket and ball-drop shots from 44 metres — the stunts that gave birth to the 44 Club concept. They have also traveled to other iconic landmarks worldwide to attempt and break distance and height records.
Yes, How Ridiculous holds multiple Guinness World Records for long-distance and high-altitude trick shots, including basketball shots from extreme heights. Setting records — and then going back to break their own — has been a recurring content format throughout their career.
How Ridiculous is based in Perth, Western Australia. Despite operating from one of the most geographically isolated major cities on the planet, they have built a largely American and British fanbase, with the United States alone accounting for the majority of their viewership.
Every Daughter Matters is a cause the How Ridiculous crew has actively championed through their platform, focused on raising awareness for the protection and wellbeing of girls. The hashtag appears regularly alongside their content, signaling it as an ongoing priority rather than a one-off campaign.
Recent brand partners include Uber Eats, Revolut, NordVPN, Saily, and KiwiCo, and the crew also carries a Flex Seal ambassadorship that surfaces across their videos. As a Mega-tier channel with engagement well above the category average, How Ridiculous attracts both direct-response and brand-awareness deals from major advertisers.
How Ridiculous has surpassed 24 million subscribers on YouTube, making them one of the largest Australian-founded channels on the platform and a firmly established Mega creator. They also maintain over 14 million followers on TikTok, giving them significant cross-platform reach.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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