Australia
How Ridiculous is a Perth, Australia-based trio — Brett Stanford, Scott Gaunson, and Derek Herron — who turned a simple premise into one of YouTube's most durable entertainment formats: dropping, launching, and destroying objects from extreme heights.
Total Followers -0.3%
40.6M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
24M followers · 59% of audience
Engagement
3.4%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $29K–$68K / IG post
The brand was teased in March 2025 and made its full debut via a flagship video, 'Can 1000 Exercise Balls Bounce a Falling Car', marking a significant business expansion beyond merchandise.
The channel's episodes were picked up by Yippee TV, expanding the trio's reach beyond YouTube into the family-friendly streaming space.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -3158 -0.1% | +0 +0.0% | -3158 |
| Last 30 days | +0 +0.0% | -12877 -0.5% | -96560 -0.7% | -109437 |
| Last 90 days | +0 +0.0% | +0 +0.0% | -96560 -0.7% | -96560 |
| Last 365 days | +0 +0.0% | +0 +0.0% | -96560 -0.7% | -96560 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Saily Sponsorship | Sponsored content | YouTube | Aug 2026 | — |
| NordVPN Sponsorship | Sponsored content | YouTube | Aug 2026 | — |
| Bambu Lab Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Revolut Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| Opera Sponsorship | Sponsored content | YouTube | May 2026 | — |
How Ridiculous is a Perth, Australia-based trio — Brett Stanford, Scott Gaunson, and Derek Herron — who turned a simple premise into one of YouTube's most durable entertainment formats: dropping, launching, and destroying objects from extreme heights. The channel built its following through progressively more ambitious trick shots and destruction experiments, often filmed from the top of a decommissioned water tower on their home property. Their signature "44 Club" community tag has become shorthand for a loyal fanbase that spans well beyond Australia, with the United States accounting for the majority of their viewership. Their content sits at the intersection of sports challenge, physical comedy, and family-friendly spectacle — appealing broadly across age groups while remaining distinctly clean in tone, a relatively rare positioning at this scale.
How Ridiculous reaches an audience concentrated in Australia primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Home / DIY, Sports / Footwear, Tech / Drones, a clear signal of fit for brands in those categories. Demonstrated partners include Revolut and Opera. Engagement on YouTube runs around 3.7%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at How Ridiculous's tier (Mega, 40.6M combined followers, Australia). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
How Ridiculous is made up of three mates from Perth, Western Australia: Brett Stanford, Scott Gaunson, and Derek Herron. They started filming trick shots and challenges together and have since built one of the biggest stunt and challenge channels on YouTube.
The 44 Club is one of How Ridiculous's signature concepts, referring to trick shots and drops performed from 44 meters — a height that has become their calling card. The hashtag #44club appears consistently across their content and has become a fan community identifier.
How Ridiculous are well known for filming at the Gordon Dam in Tasmania, one of Australia's tallest dams, which they've used as the backdrop for record-breaking height-based trick shots and drops. The sheer scale of the location is a big part of what makes their most viral videos feel genuinely jaw-dropping.
Yes, How Ridiculous have broken multiple Guinness World Records, primarily for trick shots performed from extreme heights and distances. Record attempts are a recurring feature of the channel and a key reason they've attracted mainstream media coverage beyond the usual YouTube audience.
Yes, faith is a well-documented part of the How Ridiculous identity — all three members are open about their Christian beliefs and describe the channel as built around positive, family-friendly entertainment. This is widely cited as a reason their content skews broad across age groups, with a notably large share of viewers over 35.
@rexy is How Ridiculous's own customised clothing brand, which they plug directly in their Instagram bio. It represents one of the group's owned business ventures outside of brand sponsorships and YouTube ad revenue.
Yes, How Ridiculous carry an ambassador relationship with Flex Seal, which appears in their sponsored hashtags across multiple videos. Given that so much of their content involves dropping, smashing, and destroying objects, the repair and waterproofing brand is an unusually natural fit for the channel.
Recent How Ridiculous sponsors include Uber Eats Australia, NordVPN, Revolut, Saily, and Opera, alongside their ongoing Flex Seal ambassador role. Their combination of family-friendly content and well-above-average engagement for a channel their size makes them attractive to both tech companies and everyday consumer brands.
How Ridiculous are based in Perth, Western Australia, though they travel widely to film at dramatic locations like large dams and sporting arenas. Despite having a predominantly American audience, they've kept their Australian identity front and centre throughout their career.
With over 24 million subscribers on YouTube alone, How Ridiculous ranks among the largest Australian-origin YouTube channels in the world. Their combined following across YouTube, TikTok, and Instagram puts them firmly in the Mega creator tier, with an engagement rate that runs well above the category average for channels of their size.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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