United States
Aimee Song is a Los Angeles–based fashion creator and designer who built one of the early influential style blogs, Song of Style, launched in 2008 before…
Total Followers -2.5%
7.4M
Across Instagram, YouTube, TikTok
Primary Platform
7M followers · 94% of audience
Engagement
0.0%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $83K–$195K / IG post
Song expanded her interior design footprint with a 2025 collaboration with the fast-growing furniture label Lulu & Georgia, which saw roughly half of the collection sell out within the first week of sales.
Song debuted Amiya as a direct-to-consumer luxury knitwear brand designed and manufactured in Italy, intentionally distancing it from her 'Song of Style' personal brand to avoid the fate of past influencer-led labels.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | -2086 -0.0% | +0 +0.0% | +0 +0.0% | -2086 |
| Last 30 days | -184306 -2.6% | -889 -0.3% | +0 +0.0% | -185195 |
| Last 90 days | -199606 -2.9% | -1984 -0.6% | +0 +0.0% | -201590 |
| Last 365 days | -199606 -2.9% | -1984 -0.6% | +0 +0.0% | -201590 |
Daily follower snapshots from CreatorDB's longitudinal index.
Aimee Song is a Los Angeles–based fashion creator and designer who built one of the early influential style blogs, Song of Style, launched in 2008 before Instagram-era influencer marketing existed. That blog grew into a full creator business spanning a New York Times best-selling book, Capture Your Style, and a namesake ready-to-wear line stocked at Revolve. Her content sits squarely in the luxury and contemporary fashion lane — runway coverage, outfit styling, beauty routines, and increasingly lifestyle and motherhood moments featuring her son Teo. The Korean-American identity threads through her work as well, surfacing in her Instagram bio nod to her Korean name and in cross-cultural styling content.
Aimee Song sits squarely in the luxury fashion, beauty, and lifestyle lane — a long-running style authority whose blog-to-Instagram trajectory and New York Times best-selling style book give her credibility with premium houses. Recent content leans heavily into high-end fashion week moments, prestige jewelry, and K-beauty device partnerships, signaling a media kit built for luxury brands rather than mass-market CPG. Her audience skews female and concentrated in the 18–34 bracket, with a U.S.-dominant footprint extended by meaningful UK and Canada reach — useful for global luxury rollouts in English-speaking markets. Demonstrated sponsor track record is strong and on-brief: visible activations with Tiffany & Co., Miu Miu, Jimmy Choo, and Medicube confirm she lands tier-one fashion, fine jewelry, and prestige skincare deals consistently.
Benchmark estimates for a creator at Aimee Song's tier (Mega, 7.4M combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Aimee Song is an American fashion blogger, designer, and style icon who launched her influential blog Song of Style in 2008. The blog grew into a full lifestyle brand, and she has since collaborated with many of the world's top fashion and luxury houses.
Her Instagram bio spells it out: Ah-Mee, rhymes with Mommy. Her Korean name is 송아미 (Song Ah-mi).
Yes, Aimee Song is a Korean American creator based in the United States. She references her Korean name 송아미 in her Instagram bio and frequently incorporates her Korean heritage into her content.
Yes. Her book Capture Your Style is a New York Times best-seller, in which she shares her approach to photography, blogging, and personal style. It's one of the better-known style guides written by a fashion influencer.
Teo is Aimee Song's son, and she regularly features him on Instagram. A recent post showed her throwing him another dinosaur-themed birthday party, a recurring family tradition she shares with her followers.
Recent partnerships include Tiffany & Co. (she's a Tiffany Partner featured in their holiday campaign), Miu Miu at SS26, and Jimmy Choo. She also works with beauty brands like Medicube and consumer platforms like Amazon.
Yes, her recent posts are tagged with #nyfw2026, indicating she attended and covered the Fall 2026 shows. NYFW has been a regular fixture on her calendar for over a decade as one of the original fashion bloggers.
Yes — her sister Dani Song is also a fashion influencer, and the two have appeared together in content for years. Aimee's TikTok bio playfully nods to the family with "Your favorite Song".
@amiyaco is Aimee Song's own brand, which she links in her Instagram bio. It's an extension of her design and style work beyond the original Song of Style blog.
Aimee Song is a Mega-tier creator with over 7 million followers in total. Instagram is by far her biggest platform with nearly 7 million followers, supported by hundreds of thousands more on YouTube and a smaller presence on TikTok.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@aimeesong · Instagram
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