Looking for a daily travel vlog on YouTube that will let you discover your next destination? Or a beautiful Instagram Reel to be amazed by the magnificence of exotic locations? This is the list…
Looking for a daily travel vlog on YouTube that will let you discover your next destination?
Or a beautiful Instagram Reel to be amazed by the magnificence of exotic locations?
This is the list for you. Here you will find 10 top travel influencers that became big on YouTube and another 10 top influencers who instead prefer Instagram.
If you are looking for smaller influencers that will cover your content niche the best you can try micro-influencers.
Drew Binsky brings fascinating stories from all over the world to its +4M subscribers.
He goes beyond what would be the normal tourist experience to discover hidden cultures and live wild adventures.
In his travels, he met cannibals, explored soviet ghost towns, experienced the coldest weather on earth, and visited countries that were disappearing.
If you are feeling adventurous you should definitely give him a sub.
Tim made it his mission to review every possible accommodation.
From ultra-luxury hotels, treehouses, and even worst-rated hotels nothing escapes his stay.
While his initial focus was on his home country: the UK, the expanding of its audience allowed him to travel further and bring reports from across Europe, the US, and even airplanes!
If you are not sure what to expect you can always check on with Tim to find out how is going to be.
Do you want to know if is a good moment to create a campaign with travel influencers? Check out our tourism report and get the full picture.
If you love food and quirky adventures Miss Mina is the Youtuber for you.
She is based in the Pacific Northwest and explores a lot of the area around her bringing unexpected views of those wild territories.
However, she is not shy to travel across continents and introduce new cultures and peculiar foods to her audience.
Allison Anderson is a photographer at hearth who really likes to travel and bring her followers stunning shots from wherever she goes. And those are a lot of places.
Thanks to her magnificent photography and scene-building she can make her viewers feel like they are along her on the journey, experiencing the same places in their most minute details.
Follow the adventures of the Delos and her crew across the oceans.
Started as a couple of sailing brothers it turned into an adventure that has been going on for 14 years, have seen a couple cementing their love, a new child, and of course amazing places.
Join aboard and follow the Delos in its next adventure through their weekly updates.
Looking to start an influencer marketing campaign abroad but unsure of the regulations? we got you covered, check our influencers regulation eBook!
Eric and Allison AKA the Endless Adventure are the perfect RV couple.
They ditched their stable jobs to hp on one adventure after another. and since then they have been moving across the world in their RV.
On their channel, they document all their travels across the US and beyond.
Bringing their audience along from little unknown areas to the most famous tourist spots in the world.
Garrett sold his App to Snapchat and ditched everything in order to start the Bucket List Family with Jessica his wife.
After an initial six months, they found that the life on the road perfectly fit their life and decided to get rid of all their possessions and keep the journey going.
In the last 5 years they have been exploring non-stop and what was just a couple has now expanded to be a full family.
Lexie has traveling flowing through her veins.
By the time she hit 21 years old, she had already been to every country, but she hadn’t stopped there.
She continues traveling to these days and loves to bring her passion for exploring and meeting new cultures to her 1+ million followers.
Her photos have been featured in publications all over the world and she has given speeches at TedX conferences.
In 2023 she became the first person to circumnavigate the world in an electric vehicle.
Not all influencers are young and upcoming: Granfluencers are still full of life and potential!
Giselle and Stephen are a couple who travel the world and share itineraries and inspirational content with their followers.
They started their adventures in 2018.
They made it their mission to visit all 50 US states and all the national parks.
Since they are both photographers all of their content looks and feels amazing, almost as good as being there with them.
Speech therapist by training, Aussie by birth, Renee found herself with the possibility to relocate in the US.
Once there she loved the outdoors and couldn’t find a reason not to stop exploring them.
After experiencing burnout due to full-time traveling and freelancing she and her husband Matthew decide to establish base camp near Seattle and continue their explorations from there.
They share their adventures through beautiful photos and stunning videos.
Want to include influencers in your marketing plan? But are you ready to use their content at its best?
Madi comes from Kazakhstan and specializes in luxury travel content.
His stunning Instagram page will show you the most exclusive resorts and experiences.
With a great eye for photo composition and colors, Madi is the content creator to go to when you want the most fulfilling visual experience.
Joshua specialized in going where none else does.
Hidden tunnels, abandoned structures, and dilapidated houses long forgotten are at the core of its content.
Each one of his posts is a journey you would have never expected to be possible.
If you long to explore those places that we often don’t give a second thought about Joshua is the guy for you.
Victoria likes cruises, she really likes cruises.
Over 7 years ago she started creating content while sailing the seas, originally on YouTube but currently found an even larger audience on Instagram.
There she showcases all the glamorous life aboard.
If you like beautiful ocean views, luxurious dinners 60 meters above the sea, and parties on enormous moving ships, you have nothing more to do than go check her profile.
Should your influencer campaign focus on only one channel? Not necessarily, with cross-posting you can cover multiple platforms at once.
An Australian family living on the road for the past 8 years.
Tired of their monotonous and taxing lives that didn’t bring them joy, Justin and Bec decided to abandon everything and give their 3 children the experiences of a lifetime.
Thanks to their new lifestyle they can spend quality time with their kids, live a life outdoors, and explore Australia.
If you have ever thought to leave everything and start a frugal life they are worthy of a following.
Jess, her white swiss shepherd, and a motorcycle on a trip around the world.
On a quest to empower girls from everywhere.
You can follow her adventures on the quest to cross all the continents. Every six months they move to a new area meanwhile Jess document the whole process on her Instagram and YouTube.
Colz combines exotic locations and wonderful panoramas with an eye for the budget.
While many influencers let you only dream to follow their steps she gives you the exact blueprint on how to do so!
Breathtaking shots of beautiful beaches and palm forests populate her Instagram along with detailed tour descriptions and guides to the various locations that she visits.
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Travel influencers who combine authentic storytelling with consistent audience engagement perform best. The creators featured span different niches—food-focused travel, luxury hotel reviews, theme parks, sailing adventures—so brands should match their product category to the creator's established audience and content style rather than follower count alone.
Chonnyday, an Australian couple with over 722K subscribers, specialises in Southeast Asian destinations and street food culture. They've been uploading consistently since 2016 and prioritise exploring regional cuisines alongside broader travel content, making them particularly relevant for brands targeting that geographic market.
Drew Binsky leads with 4.29M subscribers, followed by Kara and Nate at 3.87M. Both create long-form documentary-style content exploring multiple countries. Drew focuses on hidden cultures and extreme locations, while Kara and Nate document year-round travel across continents, including a viral 100-country documentary with 6M+ views.
Walk With M Tim (@WalkWithMeTim, 460K subscribers) exclusively reviews accommodations across the luxury-to-worst-rated spectrum. He started reviewing UK properties and has expanded to Europe, the US, and in-flight experiences. His niche focus makes him ideal for travel brands, hotel chains, or hospitality-focused campaigns.
Micro-influencers in the travel niche often achieve stronger engagement and audience loyalty than larger creators, particularly when their content aligns with your destination or product category. The post notes that smaller creators covering specific niches—like sailing, theme parks, or food travel—can deliver more targeted audience fit than generalist mega-creators.
