United States
Renee Hahnel, who posts under the handle @reneeroaming, is an Australian-born, Seattle-based travel photographer and content creator whose identity is…
Total Followers -0.0%
1.3M
Across Instagram, YouTube, TikTok
Primary Platform
921K followers · 68% of audience
Engagement
3.3%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $14K–$32K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | -184 -0.0% | +0 +0.0% | +0 +0.0% | -184 |
| Last 30 days | -644 -0.1% | +0 +0.0% | +0 +0.0% | -644 |
| Last 90 days | -8839 -1.0% | +204 +1.7% | +0 +0.0% | -8635 |
| Last 365 days | -8839 -1.0% | +204 +1.7% | +0 +0.0% | -8635 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Alaska Airlines Sponsorship | Sponsored content | YouTube | Sep 2025 | — |
| OFF! Sponsorship | Sponsored content | YouTube | Jul 2025 | — |
| National Park Foundation Sponsorship | Sponsored content | YouTube | Jul 2025 | — |
| Capital One Finance / Travel Rewards | Sponsored content | 2025–2026 | — | |
| Expedia Group Travel | Brand ambassador | Long-term | — | |
| Counter Assault Outdoor / Safety | Sponsored content | 2025–2026 | — |
Renee Hahnel, who posts under the handle @reneeroaming, is an Australian-born, Seattle-based travel photographer and content creator whose identity is defined by a single ambitious undertaking: in 2017, she and her husband Matthew spent a year living out of a van and visiting every one of the 63 designated US national parks. That journey became the backbone of her brand — she documented it across social platforms, authored the book 'Roaming America: Exploring All the National Parks', and cemented a reputation as a go-to voice for outdoor and adventure travel in the United States. A decade into full-time travel photography and blogging, she has diversified her revenue beyond sponsorships into photo presets, branded merchandise, and destination travel guides, reflecting a creator who has built genuine intellectual property around her niche rather than relying solely on platform reach.
Renee's content style leans into accessible adventure — bear encounters at Katmai, hikes across Washington State, road trip planning — framed with a warm, peer-to-peer tone ('your travel & adventure bestie') that resonates strongly with a millennial-skewed, predominantly female audience in the 18–34 bracket. Her engagement rate on Instagram runs well above the category median, a signal that her following is genuinely interested rather than passive, and her TikTok presence compounds that with strong interaction numbers. The sponsor mix reinforces her positioning as a credible outdoor voice: partnerships with the National Park Foundation carry clear mission alignment, while Alaska Airlines and OFF! point to brands targeting active travelers who actually spend time in the field. As national park visitation and public lands advocacy continue to attract mainstream attention, Renee's decade-long specialization and completed 63-park credential give her durable authority in a crowded outdoor travel space.
Renee Hahnel reaches an audience concentrated in United States primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Finance / Travel Rewards, Travel, Outdoor / Safety, a clear signal of fit for brands in those categories. Demonstrated partners include Alaska Airlines and OFF!. Engagement on Instagram runs around 3.3%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Renee Hahnel's tier (Macro, 1.3M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes — in 2017 Renee and her husband Matthew loaded up a van and traveled to all 63 US national parks, completing the full list. That trip earned her the nickname "the national parks girl" and became the defining chapter of her brand as @reneeroaming, eventually leading to a book about the journey.
Renee wrote Roaming America: Exploring All the National Parks, which chronicles her 2017 van-life road trip through every US national park with her husband Matthew. The book has its own dedicated Instagram account, @roamingamericabook, which she links directly from her main @reneeroaming profile.
Yes — in 2017 Renee and her husband Matthew went full van life to make their all-63-national-parks road trip possible. She describes the experience across her YouTube channel and in her book, and it remains the foundational story behind her travel creator identity.
Yes — Renee describes herself as "Aussie grown" in her Instagram bio, though she is now based in Seattle, Washington. The Australian roots show up in her audience data too, with Australia consistently ranking among her top three audience countries alongside the US and Canada.
Renee filmed a close-up brown bear encounter at Brooks Falls inside Katmai National Park in Alaska, one of the world's most-watched spots for bears catching salmon. The footage became one of her most-viral posts, with the caption "He has no idea how famous he is," and bear encounters at Katmai have become a recurring highlight of her content.
Renee has mentioned using Counter Assault bear spray in her content, describing it as more powerful than she expected after encountering bears in the wild. Given her regular solo and couples hiking trips through bear country, bear safety gear is a genuine part of her outdoor adventure posts rather than just a sponsorship.
Matthew is Renee's husband and original co-pilot on her famous 2017 van-life trip to all 63 US national parks. He appears in her travel content and is referenced directly in her YouTube bio as the person she completed the national parks journey with.
Renee sells photo presets through her creator business, designed to match the outdoor and travel aesthetic she is known for across Instagram and TikTok. The presets are listed alongside merchandise and travel guides in her Instagram bio as part of the broader @reneeroaming product lineup.
Yes — the National Park Foundation is one of Renee's confirmed sponsors, a partnership that directly mirrors her decade-long identity as the creator who completed all 63 US national parks. She has also partnered with Alaska Airlines and OFF! insect repellent, brands that fit her outdoor travel focus.
The @roamingamericabook account is the dedicated Instagram hub for Renee's book Roaming America: Exploring All the National Parks. She links to it from her main @reneeroaming bio as a separate space for the book, travel guides, and merchandise tied to her national parks story.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@reneeroaming · Instagram
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.