We extracted the following metrics from CreatorDB’s database to analyze the difference of the growth rate of top vs. bottom social media creators at 100,000 followers.
100,000 = the range 75.000 to 125.000
Youtube
- 10th percentile growth = 0.0%
- 90th percentile growth = 21.2%
- Difference = 21.2%
Instagram:
- 10th percentile growth = 0.0%
- 90th percentile growth = 1319.8%
- Difference = 1319.8%
TikTok:
- 10th percentile growth = 0.0%
- 90th percentile growth = 53223.1%
- Difference = 53223.1%
Key takeaway
Based on CreatorDB’s own database, it can be concluded that TikTok has the highest growth rates across all follower categories, followed by Instagram and YouTube.
Explanation
The given metrics describe the difference between the top 10% fast-growing and bottom 10% slowest-growing creators at 100,000 followers on three different social media platforms: YouTube, Instagram, and TikTok.
For YouTube, the 10th percentile growth and 90th percentile growth are 0.0% and 21.2%, respectively. This indicates that the top 10% of creators with 100,000 followers on YouTube grew their audience by 21.2% while the bottom 10% of creators did not experience any growth.
For Instagram, the 10th percentile growth and 90th percentile growth are 0.0% and 1319.8%, respectively. However, the difference between the two is 1319.8%, which implies that the bottom 10% of creators with 100,000 followers did not experience growth while the top 10% of creators with 100,000 followers on Instagram grew by 1319.8%.
Lastly, for TikTok, the 10th percentile growth and 90th percentile growth are 0.0% and 53223.1%, respectively, which indicates that the top 10% of creators with 100,000 followers on TikTok grew their audience by an enormous 53223.1% while the bottom 10% did not experience any growth.
Overall, these metrics suggest that the difference in growth rates between the top 10% and bottom 10% of creators varies significantly across different social media platforms. While TikTok seems to have the highest growth potential, Instagram appears to be a more level playing field where both the top and bottom 10% of creators have similar growth rates.
Learn more:
CreatorDB’s AI data-driven approach to identifying influencers for your business
