B2B
Why B2B Influencer Marketing Works.
B2B buyers don't trust ads. They trust other operators — engineers reading other engineers, CFOs reading other CFOs, sales leaders reading other sales leaders. Industry creators sit in that trust slot, and a single well-targeted post can outperform a six-figure programmatic campaign in pipeline impact. The hard part is finding the creators whose audiences are actually your ICP, not just whose follower count looks impressive.
Successful B2B campaigns treat audience quality as the only metric that matters at intake. We filter our creator dataset by audience job title, seniority, function, industry, and company-size band before any creative work begins. We score historical content for ICP-fit (do their last 20 posts actually resonate with VPs of engineering at series-B companies?), and we share the rationale per pick in plain English. The shortlist is the deliverable.
Beyond targeting, B2B campaigns close differently. Awareness without a path to pipeline is wasted. We coordinate gated content, UTM-tagged tracking, lead routing into your CRM, and sourced-pipeline reporting alongside engagement metrics. The campaign closes with attribution your CFO can audit, not just an impressions screenshot.
