United States
Zzz_official is the official multi-platform social presence for Zenless Zone Zero, HoYoverse's urban fantasy action RPG set in the stylized last-standing city of New Eridu.
Total Followers +0.8%
4.4M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
1.9M followers · 43% of audience
Engagement
7.2%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $14K–$32K / IG post
HoYoverse announced the Version 3.3 Special Program livestream for October 9, 2026, with the full update scheduled to go live on October 21, 2026.
The official channel archived a highlights reel from the Gamescom 2026 appearance (Aug 26–30, Cologne), where ZZZ co-headlined HoYoverse's ~660 sq-meter consumer hall alongside Genshin Impact and Honkai: Star Rail.
HoYoverse officially announced ZZZ's first-ever crossover with sister title Honkai: Star Rail, slated for winter 2026, generating significant community speculation about a character swap.
Version 3.0 'A Sleepwalker's Confession' kicked off Season 3 on June 17, 2026, opening a brand-new sky island region. The Steam launch was part of a broader push to grow the PC and console audience in Europe.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +10K +0.5% | +1K +0.1% | +0 +0.0% | +11K |
| Last 30 days | +20K +1.1% | +13K +1.5% | +0 +0.0% | +33K |
| Last 90 days | +161K +8.6% | +61K +6.7% | +108K +6.7% | +331K |
| Last 365 days | +161K +8.6% | +61K +6.7% | +108K +6.7% | +331K |
Daily follower snapshots from CreatorDB's longitudinal index.
Zzz_official is the official multi-platform social presence for Zenless Zone Zero, HoYoverse's urban fantasy action RPG set in the stylized last-standing city of New Eridu. Rather than a traditional creator account, this channel functions as a direct brand-to-player communications hub, publishing character introduction trailers, in-game music releases such as the Claret EP series, version update announcements, and live event coverage including gamescom showcases. Operated and promoted by HoYoverse itself — the studio behind Genshin Impact and Honkai: Star Rail — it mirrors the game's broad platform availability across PlayStation 5, Xbox, PC via Epic and Steam, iOS, and Android.
The audience skews heavily male and concentrates in the 18–34 age bracket, consistent with the anime-style action-RPG demographic HoYoverse has built across its franchise. Engagement runs well above typical gaming-channel benchmarks on all three platforms, reflecting an invested player community rather than passive follower accumulation. The English-speaking market dominates, with the United States accounting for the large majority of followers — making this channel HoYoverse's primary English-language retention and discovery surface. As Zenless Zone Zero pushes deeper into its version-update cadence and expands its roster of playable characters, the official channel is positioned to sustain strong audience activity through consistent media rollouts tied to each new content cycle.
Zzz_official reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a gaming creator they map naturally to brands targeting that space. Demonstrated partners include HoYoverse. Engagement on YouTube runs around 7.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows gaming content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in gaming and related categories, Zzz_official offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Zzz_official's tier (Macro, 4.4M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The Hollows are catastrophic, reality-warping anomalies that destroyed modern civilization in the world of Zenless Zone Zero. They are dangerous, ever-shifting zones filled with hostile creatures that players must navigate as the core challenge of the game's action-RPG combat.
Zenless Zone Zero is set in New Eridu, described as the last remaining metropolis on Earth after the Hollows consumed the rest of human civilization. It is a neon-lit urban hub where players operate between expeditions into the Hollows.
Yes, Zenless Zone Zero is developed and published by HoYoverse, the same studio behind Genshin Impact and Honkai: Star Rail. It shares HoYoverse's signature anime art style and character collection mechanics, but with a distinct urban fantasy setting and faster, more combo-driven combat.
Version 3.2 of Zenless Zone Zero is titled "Their Secret Histories" and is currently live as of late 2026. Like past versions, it brings new story content, playable Agents, limited-time events, and fresh music and character demo releases through the official channel.
Claret is a playable Agent in Zenless Zone Zero who received a full character demo and an original music EP called "Link Up" released through the official channel. The release follows HoYoverse's pattern of pairing new character introductions with cinematic trailers and in-universe music tracks.
Yes, the official Zenless Zone Zero channel regularly drops original music tied to specific characters and story updates, such as the Claret EP track "Link Up." Releasing character-themed EPs and vocal tracks is a core part of how HoYoverse markets and deepens the world of its games.
Yes, Zenless Zone Zero has been featured at gamescom, with the official channel publishing highlight coverage from both gamescom 2023 and gamescom 2026. HoYoverse uses major gaming conventions to showcase upcoming characters, version content, and global community moments.
In Zenless Zone Zero, the player takes on the role of a "Proxy," a guide who leads clients safely through the treacherous Hollows using a specialized system. Proxies team up with a roster of operatives called Agents, each with unique combat abilities, backstories, and faction allegiances.
Zenless Zone Zero is available on PS5, Xbox, PC via both the Epic Games Store and Steam, iOS, and Android, making it one of the most cross-platform titles in HoYoverse's catalog. The wide availability across consoles, PC storefronts, and mobile has helped it build a broad global playerbase.
Yes, Zenless Zone Zero is free to play across all its supported platforms including PS5, Xbox, PC, iOS, and Android. Like other HoYoverse titles, it uses a gacha-based system for obtaining new Agents and gear, with optional in-game purchases available.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@zzz_official · YouTube
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