United Kingdom
Zoe Blaskey is a UK-based life coach, author, and speaker who built her public profile around Motherkind — a coaching brand and podcast she founded to reframe the narrative around modern motherhood.
Total Followers +19.4%
202K
Across Instagram
Primary Platform
YouTube
202K followers · 100% of audience
Engagement
1.3%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $4K–$10K / IG post
Bauer Media Audio announced that Zoe Blaskey's MOTHERKIND podcast — focused on the identity and career transformation of modern motherhood — is joining its expanding podcast portfolio, giving the show access to Bauer's pan-European distribution network.
The paperback edition of Zoe Blaskey's debut book — originally published as a hardback by HarperCollins/HQ in August 2024 — went on sale, broadening its retail reach.
Zoe Blaskey's debut book 'Motherkind: Become the Happiest, Most Confident Mum' hit the Sunday Times bestseller list in the week of 12 August 2024, published by HarperCollins.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 202,262 | +39K | 1.3% | 7.5 | 3 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +8K +3.8% | +0 +0.0% | +0 +0.0% | +8K |
| Last 30 days | +39K +19.4% | +0 +0.0% | +0 +0.0% | +39K |
| Last 90 days | +42K +20.5% | +0 +0.0% | +0 +0.0% | +42K |
| Last 365 days | +42K +20.5% | +0 +0.0% | +0 +0.0% | +42K |
Daily follower snapshots from CreatorDB's longitudinal index.
Zoe Blaskey is a UK-based life coach, author, and speaker who built her public profile around Motherkind — a coaching brand and podcast she founded to reframe the narrative around modern motherhood. The Motherkind podcast has surpassed ten million downloads, establishing Blaskey as a credible voice in the parenting and women's wellness space without relying on the typical influencer-first playbook. Her book, also titled Motherkind, reached the Sunday Times Bestseller list, which significantly expanded her reach beyond social media and into mainstream publishing. Her central thesis — that motherhood is the beginning of a woman's career rather than a disruption to it — has resonated particularly strongly with professional women navigating identity and ambition alongside parenthood.
Her Instagram audience skews heavily female and clusters in the 25–44 age range, which maps precisely onto the demographic she addresses: women in active parenting years who are also professionally ambitious. The strong UK and US split in her following reflects both the podcast's English-language reach and growing transatlantic interest in the maternal wellness conversation. Her engagement sits just below category median, which is typical for accounts in a thought-leadership rather than entertainment format. With a mid-tier but fast-growing following, premium rate positioning, and a credentialed platform spanning podcast, book, and coaching, Blaskey is well placed for partnerships in women's wellness, personal development, and purpose-driven lifestyle brands seeking an audience that values substance over spectacle.
Zoeblaskey reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via Instagram Reels and Stories. As a parenting creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 1.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows parenting content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in parenting and related categories, Zoeblaskey offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Zoeblaskey's tier (Mid, 202K combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
MOTHERKIND is Zoe Blaskey's podcast focused on helping mothers navigate modern motherhood with greater confidence, wellbeing, and self-compassion. It has surpassed 10 million downloads, making it one of the most widely listened-to parenting and personal development podcasts to come out of the UK.
Yes, Zoe Blaskey is a Sunday Times bestselling author, with her book tied directly to her MOTHERKIND brand and philosophy. The book explores themes of identity, self-compassion, and thriving as a mother, extending the conversation she started on her podcast.
It is Zoe's core philosophy — that becoming a mother is a catalyst for personal and professional growth rather than a setback or full stop on ambition. She uses this framing consistently across her podcast, book, speaking work, and coaching to help women reframe their identity after having children.
Zoe Blaskey works as a coach and speaker helping mothers build confidence, protect their mental wellbeing, and grow professionally without feeling like they have to sacrifice themselves to do it. Her work sits at the intersection of maternal identity, career ambition, and self-development.
The MOTHERKIND podcast has crossed over 10 million downloads, a milestone Zoe highlights as a central marker of the show's reach and impact. Episodes cover maternal mental health, identity shifts in early motherhood, relationships, and career ambitions for mothers.
MOTHERKIND speaks directly to mothers who are navigating career, identity, and family life at the same time, so working and career-driven mothers are very much the core audience. Zoe's own coaching stance — that professional ambition and motherhood are not in conflict — runs through almost every episode.
Zoe Blaskey is a UK-based author, podcast host, speaker, and coach best known for founding the MOTHERKIND platform. She built her profile through a podcast that exceeded 10 million downloads and a Sunday Times bestselling book, both centred on redefining what modern motherhood can look like.
Zoe speaks on motherhood, identity, wellbeing, and the intersection of parenting and professional life — topics she has explored in depth through MOTHERKIND. Her speaking work is an extension of her coaching practice and her broader message that becoming a mother does not have to mean stepping back from ambition.
Zoe Blaskey is based in the United Kingdom, and the largest share of her audience is from the UK, though she also draws a significant following from the United States. She posts in English and speaks at events primarily across the UK.
Zoe Blaskey is most active on Instagram, where she has grown a community of well over 200,000 followers, and she also publishes content on YouTube. Her MOTHERKIND podcast is available across major podcast platforms including Spotify and Apple Podcasts.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@zoeblaskey · YouTube
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