United States
Zillow Gone Wild is a US-based entertainment account that built a macro-scale following by curating bizarre, extravagant, and architecturally eccentric real estate listings sourced from Zillow.
Total Followers +0.0%
2.5M
Across Instagram, TikTok
Primary Platform
YouTube
2.3M followers · 94% of audience
Engagement
—
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $28K–$65K / IG post
The game, developed by Closing Theory Studios, lets players guess real house prices, buy listings, flip properties, and build a real estate empire using actual Zillow-style listings — billed as 'Monopoly with real houses.'
The HGTV series — inspired by the @zillowgonewild social account — was renewed for a third season featuring fresh tours of the weirdest and wackiest properties on the market.
The show, hosted by comedian Jack McBrayer, debuted May 3, 2024 on HGTV and Max, marking a major pivot for creator Samir Mezrahi's brand from social media into mainstream television.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -1622 -0.1% | +0 +0.0% | +0 +0.0% | -1622 |
| Last 30 days | +927 +0.0% | -94 -0.1% | +0 +0.0% | +833 |
| Last 90 days | +11K +0.5% | -94 -0.1% | +0 +0.0% | +11K |
| Last 365 days | +11K +0.5% | -94 -0.1% | +0 +0.0% | +11K |
Trajectory estimated from current followers and reported 7/30/90/365-day growth rates.
Zillow Gone Wild is a US-based entertainment account that built a macro-scale following by curating bizarre, extravagant, and architecturally eccentric real estate listings sourced from Zillow. The concept reframes property browsing as appointment content, organized around a structured weekly calendar — Mansion Mondays, Midcentury Wednesdays, Church Sundays, Castle Fridays — and addresses its audience as 'Zillionaires.' Instagram is the primary stronghold, with a multi-million follower base and consistent posting cadence. An international strand (#zgwgoesinternational) signals deliberate expansion beyond the domestic US housing market, broadening the format's appeal past any single real-estate cycle.
What distinguishes the account commercially is a formal licensing arrangement with Zillow (MFTB HOLDCO. INC), indicating the creator has moved from fan-adjacent territory into a recognized brand relationship with the very platform it references. The #househuntpartner hashtag reinforces an active sponsorship arrangement — unusual for an account rooted in entertainment-first property content. The audience splits evenly across genders, and Instagram rate cards sit at the premium end of the macro tier. That combination of broad demographic reach and a niche anchored in housing curiosity positions the account as a natural fit for mortgage, home improvement, financial services, and luxury lifestyle brands looking to meet audiences during active consideration cycles.
Zillowgonewild reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Real Estate / Licensing, a clear signal of fit for brands in those categories. Demonstrated partners include Zillow (MFTB Holdco, Inc.). Engagement on YouTube runs around —, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows realestate content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Real Estate / Licensing and related categories, Zillowgonewild offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Zillowgonewild's tier (Macro, 2.5M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Zillowgonewild is an independent creator channel, not owned or operated by the Zillow platform. However, it does operate under an official trademark license — the channel's own bio states that "Zillow is a trademark of MFTB HOLDCO. INC used under license," meaning the name is legitimately authorized rather than simply borrowed without permission.
Mansion Mondays is one of Zillowgonewild's signature recurring weekly series, tagged under #zgwmansionmondays, where the channel spotlights the most extravagant and over-the-top luxury mansions currently listed on Zillow. It's part of the channel's broader strategy of organizing home tours into themed weekly drops so the audience always knows what to expect on a given day.
Castle Fridays (#zgwcastlefridays) is a weekly segment dedicated to actual castle-style properties listed on Zillow, ranging from full medieval-inspired estates to fortress-like compounds on the American real estate market. It sits alongside Mansion Mondays and Church Sundays as one of the channel's fan-favorite themed series.
Church Sundays (#zgwchurchsundays) is a recurring segment where Zillowgonewild tours former churches that have been converted into residential homes and listed on Zillow. These adaptive-reuse properties tend to go viral because of their dramatic original architecture — cathedral ceilings, stained-glass windows, and pipe organ lofts reimagined as living spaces.
"Zillionaires" is the community name Zillowgonewild uses for their audience — a mashup of "Zillow" and "millionaires/billionaires." The call-to-action "Join the Zillionaires!" appears across the channel's platforms and reflects the shared fantasy of browsing dream homes most viewers could never afford to buy.
Mid-Century Wednesdays (#zgwmidcenturywednesdays) is the channel's weekly spotlight on mid-century modern homes available on Zillow, highlighting the iconic 1950s–70s architectural style known for flat rooflines, open floor plans, and floor-to-ceiling glass. It shows the channel's range beyond pure luxury, pulling in architecture and design enthusiasts alongside the general real estate audience.
Yes — Zillowgonewild runs an ongoing international series tagged #zgwgoesinternational, expanding beyond domestic listings to feature wildly unusual properties from around the world. This series broadens the channel's appeal well past American real estate audiences and adds variety to the usual US-based home tours.
House Hunt is an interactive element Zillowgonewild weaves into their content, referenced through the hashtags #househuntpartner and #playhousehunt. It turns the passive experience of watching home tours into a participatory guessing or price-prediction game, encouraging viewers to engage actively rather than just scroll past.
Yes, Zillowgonewild is based in Los Angeles — the channel regularly uses #losangeles as a location tag and frequently features LA-area properties. Being in Los Angeles makes natural sense for a channel obsessed with architecturally wild homes, given the city's reputation for some of the most outlandish celebrity estates and experimental architecture in the country.
As of late 2026, Zillowgonewild's TikTok presence has gone largely quiet, with no new uploads for several months and a slight decline in followers on the platform. The channel's main creative energy is concentrated on YouTube and Instagram, where the overwhelming majority of its audience is built and engaged.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@zillowgonewild · YouTube
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