United States
Zillow is the social media presence of the Seattle-based real estate marketplace of the same name, founded in 2006 by Rich Barton and Lloyd Frink.
Total Followers +0.6%
970K
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
113K followers · 12% of audience
Engagement
—
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $7.5K–$17K / IG post
Zillow Elevate advertisers can now target Pinterest users through specialty consumer segments, including home buyers and fixer-uppers, via Pinterest's Media Network Connect.
Building on its Grammy-launched brand platform, Zillow unveiled new creative during the 2026 FIFA World Cup designed to shift from awareness to consumer participation, using street casting and social imagery.
Zillow launched a suite of new tools including a step-by-step buyer hub, a pre-listing exposure feature (Zillow Preview) via 1,200+ brokers, and a real-time collaborative 'shared saves' workspace for co-buyers.
After MRED pulled Zillow's Chicago-area listing feed, Zillow and Compass launched dueling paid Instagram ads, LinkedIn campaigns, and physical billboards in a public battle over who was to blame.
Zillow debuted its new long-term brand tagline and campaign during the Grammys, including a creator-led digital series featuring music and culture creators like Jordan Ward and Amy Allen sharing personal stories of turning ideas into action.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +795 +0.2% | +504 +0.1% | +1K |
| Last 30 days | +1K +0.9% | +3K +0.6% | +2K +0.5% | +6K |
| Last 90 days | +1K +0.9% | +8K +1.7% | +5K +1.4% | +15K |
| Last 365 days | +1K +0.9% | +8K +1.7% | +5K +1.4% | +15K |
Daily follower snapshots from CreatorDB's longitudinal index.
Zillow is the social media presence of the Seattle-based real estate marketplace of the same name, founded in 2006 by Rich Barton and Lloyd Frink. Across YouTube, Instagram, and TikTok, the brand has built a mid-tier but commercially significant following by translating its core product — home search and valuation data — into accessible, scroll-friendly content. Videos span housing market trend breakdowns, apartment-hunting guides, and aspirational tours of unusual or architecturally distinctive homes, leaning into the DIY-and-style adjacency that makes real estate content broadly appealing beyond active buyers. The channel's own framing — "inform, inspire, invite" — captures the dual-track approach: practical education for serious home seekers alongside discovery content for casual browsers.
The audience skews slightly female and spans a wide adult age range, with strong representation from the 25–44 cohort that overlaps meaningfully with first-time buyers and renters navigating a volatile housing market. Geographically, the following is overwhelmingly U.S.-based, with a modest international tail across the UK, Canada, and India — markets where Zillow's brand recognition is growing but its direct product utility is limited. Rather than partnering with external brands, Zillow functions as its own sponsor, using social to drive platform traffic and reinforce brand affinity via hashtags like #Zillowing. As housing affordability remains a sustained cultural conversation, the account is well-positioned to capture ongoing search demand from younger renters who may convert to buyers over time.
Zillow reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a realestate creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around —, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows realestate content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in realestate and related categories, Zillow offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Zillow's tier (Mid, 970K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
'Zillowing' describes the habit of browsing Zillow listings for dream homes even when you have no immediate plans to buy or sell. Zillow has embraced the term as part of their brand identity, using the hashtag #Zillowing on Instagram to invite followers to share how they browse. It captures the aspirational, daydreaming side of real estate that keeps people returning to the app.
A Zestimate is Zillow's automated estimate of a home's current market value, generated using publicly available data and machine-learning models. It appears on nearly every property listed on Zillow's platform and has become one of the most recognized tools in consumer real estate. Because it relies on available data rather than a formal appraisal, accuracy can vary depending on how active the local housing market is.
Yes, housing market updates are a consistent part of Zillow's social content strategy across platforms. They tag these posts with hashtags like #housingmarketupdate and #housingmarketexpert, aiming to help everyday people understand shifts in buying, selling, and renting conditions. The content is framed to make real estate trends accessible to non-experts rather than industry insiders.
Zillow's YouTube channel spotlights unusual and aspirational listings alongside practical real estate advice, with their channel bio explicitly calling out 'unique living spaces' as a content focus. A-frame cabins get regular attention, reflecting strong viewer interest in that architectural style. The blend of home inspiration and market information is what separates the channel from a standard corporate brand page.
The Zillow Partner program connects licensed real estate agents and brokers with home buyer leads generated through Zillow's marketplace. Partner agents gain prominent visibility on listing pages, putting them in front of active shoppers at the moment of decision. Zillow uses the hashtag #zillowpartner on social media to highlight affiliated agents and co-branded content.
Yes, Zillow covers the rental market alongside home buying across all their social channels. They use hashtags like #rental and #apartmenthunting to tag content specifically aimed at people searching for apartments or rental properties. This reflects the breadth of Zillow's actual platform, which lists rentals and apartments in addition to homes for sale.
Zillow maintains an active TikTok presence with a following in the hundreds of thousands. Their TikTok bio leans into baseball wordplay — 'You said base hit, we heard home run' — keeping with a playful brand voice built around the word 'home.' Content there tends toward short-form takes on housing trends, eye-catching listing highlights, and quick tips for buyers and renters.
It's a baseball pun built on the word 'home' — cheering for the home team in sports becomes a metaphor for championing everyone pursuing homeownership or a great rental. The line sits in Zillow's Instagram bio alongside the tagline 'Your someday starts today,' reinforcing an aspirational tone throughout their content. The wordplay is consistent with Zillow's broader strategy of making real estate feel exciting rather than intimidating.
Yes, first-time buyers are clearly a primary audience for Zillow's social content, with hashtags like #homebuyers and #homebuyingtips appearing consistently across their posts. The channel covers housing market conditions, what to look for in a home, and broader real estate concepts in an approachable, jargon-light way. Their stated YouTube mission is to 'inform, inspire and invite you to imagine the possibilities of home.'
Zillow's social audience skews majority female and spans a wide age range, with the heaviest concentration among people in their mid-20s through mid-40s — the core demographic actively renting, buying, or planning their next move. Younger viewers in the college-through-early-career bracket also make up a meaningful share, likely renters and aspiring first-time buyers. The overwhelming majority of Zillow's followers are based in the United States, with smaller but notable audiences in the UK and Canada.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@zillow · YouTube
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