United States
Zillabeau is a New Jersey-based nail brand and retail shop that has built its identity around introducing Korean nail culture to the American market.
Total Followers +0.5%
102K
Across Instagram, TikTok
Primary Platform
YouTube
68K followers · 67% of audience
Engagement
1.5%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $1.4K–$3.4K / IG post
Zillabeau is running a dedicated Clodi education seminar, continuing their role as a US hub for Korean nail brand education and professional training.
Gel Monsta is described as 'born in Korea, created by Zillabeau' — HEMA-free, Di-HEMA free, and vegan-certified. It marks Zillabeau's move from distributor to original brand creator.
The milestone was marked with an in-store treasure hunt in Englewood, NJ and an online event featuring over $4,000 in gift cards. The brand noted it had hosted 13 nail education seminars since founding.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +135 +0.2% | +0 +0.0% | +0 +0.0% | +135 |
| Last 30 days | +514 +0.8% | +0 +0.0% | +0 +0.0% | +514 |
| Last 90 days | +839 +1.2% | +0 +0.0% | +0 +0.0% | +839 |
| Last 365 days | +839 +1.2% | +0 +0.0% | +0 +0.0% | +839 |
Daily follower snapshots from CreatorDB's longitudinal index.
Zillabeau is a New Jersey-based nail brand and retail shop that has built its identity around introducing Korean nail culture to the American market. Operating out of Englewood, NJ, it functions as both a brick-and-mortar destination and a digital content hub, stocking premium gel products sourced from Korea and Japan — magnetic gels, syrup finishes, reflective glitters, and cat-eye formulas that sit at the leading edge of K-nail trends. Its dual role as retailer and educator for professional nail artists distinguishes it from typical beauty influencer accounts, giving the channel a more authoritative, trade-facing tone alongside its consumer-oriented product showcases.
Content skews toward seasonal nail inspiration and new product launches, with short-form video highlighting specialty gel effects that translate well visually — a format that drives notably stronger engagement on TikTok than on Instagram. The core audience is overwhelmingly female and concentrated in the 18–34 age range, a mix that spans working nail technicians and trend-conscious everyday consumers. As Korean beauty continues to expand its footprint in mainstream US culture, Zillabeau's positioning as a professional-grade K-nail authority — combining curated retail access, hands-on education, and a physical storefront — gives it a defensible and steadily growing niche.
Zillabeau reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As a beauty creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 1.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in beauty and related categories, Zillabeau offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Zillabeau's tier (Mid, 102K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Zillabeau brands itself as "Where K-Nails Began in the U.S.," positioning the company as the pioneer that introduced Korean nail culture to the American market. Whether first in an absolute sense, they are widely recognized as one of the earliest and most prominent forces behind the K-Nails movement stateside, having built a following of tens of thousands of nail artists around that identity.
Zillabeau's physical store is located in Englewood, New Jersey. In addition to in-person visits, they also operate an online shop where customers across the U.S. and internationally can purchase their Korean and Japanese nail products.
Zillabeau claims to be the "Largest Korean Nail Shop in the USA" — a designation they highlight on TikTok that reflects both the scale of their product catalog and their reach as an educator and retailer in the K-Nails space. They carry premium gel brands sourced from Korea and Japan that are not widely available through mainstream beauty suppliers.
Yes, education is a core part of what Zillabeau does — their Instagram bio specifically describes them as offering "Education for Modern Nail Artists." This positions them not just as a product retailer but as a professional training resource for nail technicians looking to learn and certify in Korean nail techniques.
Syrup gel is a high-gloss, jelly-like gel formula that creates a glossy, translucent finish closely associated with Korean nail aesthetics. Zillabeau regularly features and sells syrup gel products, and it is one of their most consistently used hashtags, making them a leading U.S. source for nail artists wanting to work with the style.
Magnetic gel nails use iron particles suspended in gel that are manipulated with a magnet to create cat-eye and 3D visual effects. Zillabeau is one of the most prominent educators and retailers of magnetic gel in the United States, with hashtags like #magneticgel, #cateyenails, and #magneticnails dominating their content across platforms.
Yes, Zillabeau specifically markets their premium gel products as non-toxic and cruelty free — this is highlighted directly in their TikTok bio. For nail artists who prioritize clean-beauty standards in their salons, this is one of Zillabeau's key differentiators alongside their exclusive Korean and Japanese brand sourcing.
Gel Monsta is a product or brand that Zillabeau consistently features and promotes across their content, appearing as one of their top recurring hashtags. It is part of the premium Korean and Japanese gel lineup that Zillabeau carries and educates nail artists on how to use professionally.
Zillabeau's content centers on Korean nail trends including cat-eye nails, magnetic gel designs, reflective glitter nails, and seasonal styles like fall nail sets. They also spotlight new product launches — for example, recent content introduced Clodi Hazel Basil, a new addition to their gel lineup.
Zillabeau is a brand and retail business rather than a solo personal creator — it operates as a Korean and Japanese nail supply company with a storefront in Englewood, NJ, an online shop, and an educational platform for professionals. Their social channels are run as the brand voice, focused on product launches, nail art inspiration, and technique education.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@zillabeau · YouTube
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