United States
Zias, whose full name is Zik Asiegbu, is a Nigerian-American YouTuber who built a multi-million subscriber following primarily through daily hip-hop and R&B reaction content.
Total Followers -0.0%
5.7M
Across YouTube, Instagram
Primary Platform
YouTube
5.1M followers · 90% of audience
Engagement
4.0%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $8.8K–$20K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | -2397 -0.4% | +0 +0.0% | -2397 |
| Last 90 days | +0 +0.0% | -4560 -0.8% | +0 +0.0% | -4560 |
| Last 365 days | +0 +0.0% | -4560 -0.8% | +0 +0.0% | -4560 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| BetterHelp Sponsorship | Sponsored content | YouTube | Apr 2025 | — |
| SeatGeek Sponsorship | Sponsored content | YouTube | Jul 2024 | — |
Zias, whose full name is Zik Asiegbu, is a Nigerian-American YouTuber who built a multi-million subscriber following primarily through daily hip-hop and R&B reaction content. He is a recognized member of the AMP (Any Means Possible) content collective — a crew that includes Kai Cenat, JiDion, and B.Lou, among others — whose cross-promotional chemistry and shared audience helped each member scale rapidly within Black youth entertainment culture. His content instinct for timeliness is central to his brand: when the Kendrick Lamar and Drake beef produced a rapid-fire sequence of diss tracks in 2023 and 2024, Zias produced same-day reactions to each release, turning a cultural flashpoint into some of his most-viewed output and demonstrating his ability to move at the speed of the conversation.
Zias7937 reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As an entertainment creator they map naturally to brands targeting that space. Demonstrated partners include BetterHelp and SeatGeek. Engagement on YouTube runs around 4.0%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Zias7937's tier (Mega, 5.7M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Zias's real name is Zik Asiegbu — he uses the handle JustZik across his Instagram, Twitter, and Snapchat, while Zias became his primary YouTube identity. His publicly listed business email confirms Asiegbu as his surname.
Yes, Zias is of Nigerian heritage and is based in the United States. He displays the Nigerian flag directly in his Instagram bio, making his background one of the first things he puts forward publicly.
Yes — Zias covered both sides of the 2024 rap beef in real time. His channel includes separate reaction videos to Kendrick's Euphoria, Meet the Grahams, and Not Like Us (including the official music video), as well as Drake's Family Matters response, making that run of uploads some of his most prominent recent content.
Zias is closely associated with the AMP creator network, with #amp, #kaicenat, and #jidion appearing consistently among his top content hashtags. He covers AMP-related moments heavily and has built significant crossover with that audience, including content tied to the AMP Cypher.
B.Lou is a rapper and content creator who is a longtime collaborator of Zias — Zias personally shouts him out in his YouTube bio and links directly to his Instagram. The two have a visible on-screen partnership rooted in the hip-hop and entertainment creator space.
His YouTube bio explicitly states "New reaction videos EVERY DAY," and that high-output format is central to how he built a channel past 5 million subscribers. The strategy is built around same-day or next-day coverage of major music drops and viral hip-hop moments.
Music reaction and music video coverage are the core pillars of Zias's channel — his YouTube topic signals are dominated by hip-hop, R&B, and music reaction content. The Kendrick vs. Drake feud in 2024 was the biggest rap beef in years, so reacting to each release as it dropped was a direct match for his format and audience.
Beyond music, Zias's content spans broader hip-hop culture, pop culture commentary, and creator-world crossovers — his hashtag usage reflects coverage of artists like 6ix9ine, Lil Yachty, Sexy Red, and Drake alongside AMP figures like Kai Cenat. The channel is broadly aimed at the 18–24 male hip-hop and entertainment audience.
Zias has run sponsored content on YouTube for BetterHelp, the online therapy and mental health platform, and SeatGeek, the live event and concert ticketing app. Both partnerships are placed directly in his YouTube videos rather than through Instagram.
Zias has surpassed 5 million subscribers on YouTube — a milestone he references directly in his Instagram bio. That puts him in the Mega-creator tier, and his engagement rate runs well above the category average for entertainment channels of comparable size.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@zias7937 · YouTube
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