United Kingdom
Zhilabeauty is a London-based beauty and lifestyle creator who has built a macro-tier following across TikTok and Instagram around the self-styled identity of "Queen of Long Lasting Makeup." That…
Total Followers +0.6%
1.5M
Across TikTok, Instagram
Primary Platform
TikTok
1.2M followers · 79% of audience
Engagement
5.9%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $4.7K–$11K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +125 +0.0% | +0 +0.0% | +125 |
| Last 30 days | +0 +0.0% | +9K +2.8% | +0 +0.0% | +9K |
| Last 90 days | +0 +0.0% | +69K +22.0% | +0 +0.0% | +69K |
| Last 365 days | +0 +0.0% | +69K +22.0% | +0 +0.0% | +69K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Zhilabeauty.com Beauty / E-commerce | Founder / owned brand | TikTok | Long-term | — |
| Medicube Skincare / K-Beauty | Sponsored content | TikTok | 2026 | — |
Zhilabeauty is a London-based beauty and lifestyle creator who has built a macro-tier following across TikTok and Instagram around the self-styled identity of "Queen of Long Lasting Makeup." That tagline defines her core content angle: technique-driven makeup tutorials and GRWM videos that prioritise wearability and practicality over editorial excess. Her content mix extends into fragrance reviews — with a clear affinity for the Kayali line — K-beauty exploration, and candid consumer-awareness posts, giving her feed a grounded, community-facing tone. As the founder of Zhilabeauty.com, she carries a small-business identity that adds entrepreneurial texture beyond typical influencer positioning.
Her audience is overwhelmingly female and concentrated in the 18–34 age bracket, with a majority UK base and a meaningful secondary following in the United States — useful transatlantic reach for beauty brands targeting both markets. Her engagement rate sits well above the category median, indicating a genuinely active community rather than a passively accumulated one. Sponsored work with K-beauty brands such as Medicube reflects her alignment with skincare-adjacent beauty trends popular among her core demographic. Managed by Eminence Management and developing an owned brand alongside her content output, she is well-placed to deepen her commercial footprint as her founder narrative around Zhilabeauty.com matures.
Zhilabeauty reaches an audience concentrated in United Kingdom primarily through TikTok, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Beauty / E-commerce, Skincare / K-Beauty, a clear signal of fit for brands in those categories. Demonstrated partners include Zhilabeauty.com and Medicube. Engagement on TikTok runs around 5.9%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Zhilabeauty's tier (Macro, 1.5M combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
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The Queen of Long Lasting Makeup is Zhilabeauty's signature brand identity, built around her focus on makeup products and techniques that genuinely hold up through long days and events. Rather than showcasing how a look appears freshly applied, her tutorials, GRWM videos, and product reviews centre on wear-time, durability, and setting methods — the consistent thread across all her content.
Zhilabeauty.com is her own beauty brand and website that she founded alongside her creator career, and she promotes it in both her TikTok and Instagram bios. It takes her beyond typical influencer partnerships into an owned brand, which is a notable step for a Macro-tier beauty creator.
Yes — Zhilabeauty posted a video disclosing she was scammed after ordering from a website that turned out to be fraudulent. The post resonated strongly with her community because counterfeit and scam sites targeting beauty shoppers are a well-known problem, and she shared the experience as a direct warning to her followers.
Kayali is one of the fragrance brands Zhilabeauty covers regularly, and fragrance sits alongside makeup as a core part of her content mix. She uses the #kayali, #fragrance, and #perfume hashtags consistently, making her account a go-to for fragrance recommendations within the UK beauty creator space.
The medicube Booster Pro X2 is a Korean skincare device that Zhilabeauty featured in a sponsored post, describing it as a complete upgrade to her at-home facial routine. Medicube is a Korean beauty brand, and the partnership fits naturally with her K-beauty content and her wider interest in skincare alongside makeup.
Yes, K-beauty (Korean beauty) is a recurring theme in Zhilabeauty's content and she uses the #kbeauty hashtag regularly across her posts. Her sponsored partnership with medicube is one concrete example of her genuine engagement with Korean skincare brands and routines.
Zhilabeauty posted a reintroduction video to give newer followers context about who she is and what her content is really about. These posts typically signal a creator refreshing their brand direction or stepping into a new phase of their journey, and her reintroduction aligns with the period of growth her Instagram audience has been seeing.
Zhilabeauty is represented by Eminence Management, with brand inquiries directed to her contact email through the agency. As a Macro-tier creator she regularly takes on sponsored campaigns, with beauty devices, skincare, and fragrance brands among the most natural fits.
Zhilabeauty is based in London, UK, which she notes in both her TikTok and Instagram bios. More than half her audience is also from the United Kingdom, making her a particularly strong choice for UK-market beauty and lifestyle campaigns.
Yes — Zhilabeauty is active on TikTok (her primary platform with over a million followers), Instagram, and YouTube, and she references all three in her social bios. TikTok is where she built her largest following and her highest engagement, while Instagram is her second most active platform.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@zhilabeauty · TikTok
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