Data refreshed Oct 4, 2026 · 2:37 AM UTC
Art & Creativity United States

Zhc

Full Creator Stats Live · Updated 2026-10-04

Zachary Hsieh, known online as ZHC, is a California-based artist and content creator who built a multi-million subscriber YouTube following around elaborate illustration challenges, large-scale art stunts, and customized giveaways — often involving celebrities and collaborators like MrBeast.

NicheArt & Creativity TierMacro Engagement6.2%

Total Followers +0.2%

3.7M

Across Instagram

Primary Platform

YouTube

3.7M followers · 100% of audience

Engagement

6.2%

vs. 1.5% category median

Sponsorship Tier

Macro

Est. $44K–$103K / IG post

Recent news · 3 items

Performance Across Platforms

Updated 2026-10-04
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
Instagram 3,678,143 +8K 6.2% 1.4 11 days ago

Growth Trend

Last 365 days
WindowInstagramCombined
Last 7 days +0 +0.0% +0 +0.0% +0 +0.0% +0
Last 30 days +8K +0.2% +0 +0.0% +0 +0.0% +8K
Last 90 days +36K +1.0% +0 +0.0% +0 +0.0% +36K
Last 365 days +36K +1.0% +0 +0.0% +0 +0.0% +36K

Audience Demographics

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3.6M3.6M3.6M3.7M3.7M Oct 6Jan 4Apr 4Jul 3Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Recent Brand Partnerships

Last 12 months · sponsored content only
BrandTypePlatformDatePerformance vs. baseline
Brand ambassador Instagram 2026 —
Co-founder Instagram Long-term —
Background

About Zhc

Zachary Hsieh, known online as ZHC, is a California-based artist and content creator who built a multi-million subscriber YouTube following around elaborate illustration challenges, large-scale art stunts, and customized giveaways — often involving celebrities and collaborators like MrBeast. His breakout content formula pairs detailed, time-lapse-style artwork with high-stakes generosity, customizing phones, shoes, and other items before giving them away, a format that resonated broadly with younger male audiences. Over time he expanded beyond solo art content, co-founding the comedy skit channel Munchie Pals with his partner Michelle, broadening his content identity from pure artist to lifestyle and relationship creator.

His Instagram presence, which carries a notably strong engagement rate well above category norms, reflects a loyal core audience that has followed him through personal milestones — an engagement announcement and an expected arrival in late 2026 among them. His Warheads candy partnership signals an appetite for playful, youth-skewing consumer brand deals that complement his irreverent, high-energy aesthetic. With a predominantly domestic U.S. audience and rate positioning in the macro tier, ZHC is well-placed for brands targeting millennial and Gen Z male consumers who value creativity and personality-driven storytelling over polished influencer convention.

Brand fit

Why brands partner

Zhc reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Candy / Food & Beverage, Entertainment / Owned Venture, a clear signal of fit for brands in those categories. Demonstrated partners include Warheads and Munchie Pals. Engagement on YouTube runs around 6.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows art content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Candy / Food & Beverage and related categories, Zhc offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at Zhc's tier (Macro, 3.7M combined followers, United States). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

What does ZHC stand for?

ZHC stands for Zachary Hsieh Customizes, reflecting the creative format that made him famous — painting and drawing elaborate custom artwork onto everyday and luxury items before giving them away. The name fuses his real identity with his signature content style. It has remained his consistent brand handle across all platforms throughout his career.

What is ZHC's real name?

ZHC's real name is Zachary Hsieh. He adopted the abbreviated handle ZHC early in his YouTube career and has kept it as his primary brand identity ever since. The initials neatly capture both his name and his content niche of customizing objects.

Is ZHC engaged?

Yes, ZHC announced his engagement in 2026, sharing the news on Instagram with a caption about spending your whole life searching for that one person. The post landed as one of the biggest personal milestones he has shared publicly, coming alongside the announcement that he and his fiancée are expecting a baby.

Who is ZHC engaged to?

ZHC is engaged to Michelle, who goes by @munchie.michelle online. She is a fellow creator and the two have built a public partnership both personally and professionally. Their engagement and pregnancy announcements came together in 2026, making it a landmark year for the couple.

Is ZHC having a baby?

ZHC and his fiancée Michelle announced they are expecting a baby due in December 2026. He shared the news on Instagram, making it one of the most significant personal updates of his public life. Both the engagement and the pregnancy were revealed close together, generating major attention from his following.

What is ZHC's deal with Warheads candy?

Warheads is listed as one of ZHC's named brand partnerships directly in his Instagram bio, indicating an active and ongoing deal with the iconic sour candy brand. Candy sponsorships are a natural fit for creators with large, younger male-skewing audiences, and ZHC fits that profile closely. Having a named candy brand in your bio rather than just a one-off sponsored post typically signals a deeper partnership arrangement.

What is Munchie Pals Kits?

Munchie Pals Kits is a brand that ZHC co-founded and lists prominently in his official Instagram bio. Its positioning alongside his Warheads candy partnership suggests the venture is rooted in the snack or edible gift space. Being a co-founder rather than a sponsored partner means ZHC has a business ownership stake in it, not just a promotional relationship.

What does ZHC customize and give away on YouTube?

ZHC built his YouTube following by hand-painting intricate custom artwork onto objects like smartphones, sneakers, cars, and gaming consoles, then giving those items away to fans or notable figures. His videos combine the detailed creation process with a giveaway payoff, which became his most recognizable content format. The subjects of his custom work have ranged from elaborate character art to detailed portraits painted directly onto luxury goods.

Has ZHC ever done a collab with MrBeast?

Yes, ZHC and MrBeast have collaborated on YouTube videos, which helped expose ZHC's customization work to a vastly larger audience. Both creators share a content DNA built around large-scale productions and giving expensive things away, making the pairing a natural creative fit. Those kinds of high-profile collabs played a significant role in growing ZHC's audience beyond the core art and customization niche.

How many Instagram followers does ZHC have?

ZHC has over 3.5 million followers on Instagram, placing him in the Macro creator tier. What stands out even beyond the follower count is his engagement rate, which runs well above the category average for creators at his size — a strong indicator of a genuinely active and loyal audience rather than passive mass reach.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Oct 4, 2026, 2:37 AM UTC · Slug: zhc

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