United States
Anne-Marie Bonneau, known online as Zero Waste Chef, is a Canadian-American food writer, cookbook author, and public speaker whose work sits at the intersection of traditional home cooking and environmental advocacy.
Total Followers -0.2%
205K
Across Instagram
Primary Platform
YouTube
205K followers · 100% of audience
Engagement
3.4%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $4.1K–$10K / IG post
Anne-Marie Bonneau hosted a Zoom presentation on low-waste kitchen strategies, fermentation, and plastic-free living for the San Anselmo community library series.
GBH highlighted Anne-Marie Bonneau alongside other food writers as part of a broader look at how low-waste chefs are shaping home cooking amid rising grocery prices and food-waste awareness.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 204,917 | -369 | 3.4% | 0.5 | 9 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -61 -0.0% | +0 +0.0% | +0 +0.0% | -61 |
| Last 30 days | -369 -0.2% | +0 +0.0% | +0 +0.0% | -369 |
| Last 90 days | -1045 -0.5% | +0 +0.0% | +0 +0.0% | -1045 |
| Last 365 days | -1045 -0.5% | +0 +0.0% | +0 +0.0% | -1045 |
Daily follower snapshots from CreatorDB's longitudinal index.
Anne-Marie Bonneau, known online as Zero Waste Chef, is a Canadian-American food writer, cookbook author, and public speaker whose work sits at the intersection of traditional home cooking and environmental advocacy. Her 2021 cookbook, 'The Zero-Waste Chef,' brought her philosophy of low-waste, plant-forward cooking to a mainstream audience and cemented her as a credible voice in the sustainable living space. Her content revolves around sourdough baking, fermentation, scratch cooking, and what she frames as 'cooking like Grandma' — a return to preservation techniques and whole-ingredient thinking that naturally minimizes food and packaging waste. The approach is practical rather than preachy, grounding climate concerns in everyday kitchen habits.
Her audience skews heavily female and falls largely in the millennial and early Gen X bracket — an engaged demographic that overlaps significantly with interest in home cooking, sustainability, and lifestyle intentionality. Engagement on Instagram runs well above category median, which reflects a community genuinely invested in her content rather than passive followers. The hashtag mix — spanning zero-waste living, plastic-free oceans, and backyard rewilding concepts like Homegrown National Park — signals an audience that extends beyond food into broader environmental identity. That positioning makes her a natural fit for brands in sustainable kitchenware, organic food, home preservation, and eco-conscious CPG, and as the zero-waste lifestyle conversation continues to mature beyond early adopters into mainstream households, her authoritative cookbook-author credibility gives her staying power that trend-driven creators in the space often lack.
Zerowastechef reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. As a food creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 3.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in food and related categories, Zerowastechef offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Zerowastechef's tier (Mid, 205K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Zero Waste Chef is the online identity of Anne-Marie Bonneau, a Canadian-American food writer, cookbook author, and sustainability advocate. She built the Zero Waste Chef brand around her personal journey of eliminating kitchen waste without giving up good food or traditional cooking methods.
Yes — Anne-Marie Bonneau published a cookbook called The Zero-Waste Chef, which provides recipes and practical strategies for cooking without packaged or single-use ingredients. The book earned award recognition and significantly expanded her audience beyond social media.
Cooking like Grandma is Zero Waste Chef's shorthand for cooking from scratch with whole, unpackaged ingredients and wasting nothing — the way home cooks operated long before convenience foods and single-use plastic became the norm. She uses the phrase to frame zero-waste living not as a modern sacrifice but as a return to common-sense kitchen tradition.
Sourdough is one of Zero Waste Chef's signature topics — she maintains a sourdough starter and regularly shares beginner guides, troubleshooting tips, and waste-free baking techniques. Her sourdough content sits at the center of her philosophy because it requires no packaging, uses simple ingredients, and connects modern cooks to fermentation traditions that predate commercial yeast.
Fermentation is a core pillar of Zero Waste Chef's content, covering sourdough, lacto-fermented vegetables, scrap vinegars, and other traditional preservation methods. It fits her zero-waste framework perfectly — fermentation extends the life of food, requires no plastic packaging, and reduces reliance on refrigeration and processed alternatives.
Anne-Marie Bonneau has dual Canadian-American identity, which she signals in her bio with both country flags. She is based in the United States, where the majority of her audience lives, but her Canadian background shapes the resourceful, frugal approach to home cooking that defines her content.
Make Do and Mend is a wartime slogan — originally a British campaign — encouraging people to repair and reuse rather than discard and buy new. Zero Waste Chef uses the hashtag to connect kitchen waste reduction to a broader anti-consumerism mindset, arguing that the same logic that stops you from throwing out vegetable scraps should stop you from throwing out repairable clothes or household goods.
Homegrown National Park is a grassroots conservation movement championed by ecologist Doug Tallamy that encourages homeowners to replace lawn space with native plants to support local biodiversity. Zero Waste Chef uses the hashtag because her sustainability philosophy extends beyond the kitchen to ecological stewardship, local food systems, and reducing the broader environmental footprint of how people live at home.
Yes — alongside her content creation and writing, Anne-Marie Bonneau works as a speaker on zero-waste living, food systems, and climate action, and she lists it as a primary part of her professional identity. Her cookbook credibility and years of practical zero-waste advocacy have made her a recognizable voice at sustainability-focused events and media appearances.
Zero Waste Chef runs a direct newsletter that she uses to share recipes, zero-waste tips, and updates on media appearances — content that goes deeper than what fits in an Instagram caption. She treats it as her most direct channel to her audience, independent of platform algorithms, and promotes it prominently in her bio.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@zerowastechef · YouTube
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