Data refreshed Oct 8, 2026 · 6:38 PM UTC
Food & Sustainability United States

Zerowastechef

Full Creator Stats Live · Updated 2026-10-08

Zerowastechef is the Instagram home of Anne-Marie Bonneau, a Canadian-American food writer, speaker, and award-winning author of The Zero-Waste Chef cookbook.

NicheFood & Sustainability TierMid Engagement3.4%

Total Followers -0.1%

205K

Across Instagram

Primary Platform

Instagram

205K followers · 100% of audience

Engagement

3.4%

vs. 1.5% category median

Sponsorship Tier

Mid

Est. $4.1K–$10K / IG post

Recent news · 3 items

Performance Across Platforms

Updated 2026-10-08
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
Instagram 204,824 -307 3.4% 0.5 22 days ago

Growth Trend

Last 365 days
WindowInstagramCombined
Last 7 days -82 -0.0% +0 +0.0% +0 +0.0% -82
Last 30 days -307 -0.1% +0 +0.0% +0 +0.0% -307
Last 90 days -1106 -0.5% +0 +0.0% +0 +0.0% -1106
Last 365 days -1106 -0.5% +0 +0.0% +0 +0.0% -1106

Audience Demographics

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204K206K207K209K211K Oct 12Jan 10Apr 9Jul 7Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Background

About Zerowastechef

Zerowastechef is the Instagram home of Anne-Marie Bonneau, a Canadian-American food writer, speaker, and award-winning author of The Zero-Waste Chef cookbook. Her content is rooted in a practical, low-romanticized approach to sustainable eating — sourdough baking, home fermentation, scratch cooking, and food preservation techniques that mirror how previous generations cooked before single-use packaging became the norm. Rather than framing zero-waste living as sacrifice, Bonneau positions it as a return to skill-based, ingredient-led cooking, which gives her content a distinct tone that sits somewhere between food education and environmental advocacy.

Her Instagram audience skews heavily female and is concentrated in the millennial and Gen X brackets — demographics with purchasing power and a documented interest in both sustainability and home cooking. Engagement sits meaningfully above the category median, suggesting an audience that actively participates rather than passively scrolls. The absence of a dense sponsor portfolio is consistent with her positioning: brands in the sustainable home, organic food, or B-corp consumer-goods space tend to be the natural fit, and her newsletter and media work extend her reach beyond any single platform. As consumer interest in food waste reduction and self-sufficiency continues to grow, her credibility as a practitioner rather than a lifestyle influencer keeps her well-positioned for mission-aligned partnerships.

Brand fit

Why brands partner

Zerowastechef reaches an audience concentrated in United States primarily through Instagram, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Publishing, a clear signal of fit for brands in those categories. Demonstrated partners include Avery / Penguin Random House. Engagement on Instagram runs around 3.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their Instagram-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Publishing and related categories, Zerowastechef offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at Zerowastechef's tier (Mid, 205K combined followers, United States). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

What is Zero Waste Chef's real name?

Zero Waste Chef is the online identity of Anne-Marie Bonneau, a Canadian-American food writer, cookbook author, and sustainability advocate. She built the Zero Waste Chef brand around her personal journey of eliminating kitchen waste without giving up good food or traditional cooking methods.

Did Zero Waste Chef write a cookbook?

Yes — Anne-Marie Bonneau published a cookbook called The Zero-Waste Chef, which provides recipes and practical strategies for cooking without packaged or single-use ingredients. The book earned award recognition and significantly expanded her audience beyond social media.

What does 'cooking like Grandma' mean on the Zero Waste Chef channel?

Cooking like Grandma is Zero Waste Chef's shorthand for cooking from scratch with whole, unpackaged ingredients and wasting nothing — the way home cooks operated long before convenience foods and single-use plastic became the norm. She uses the phrase to frame zero-waste living not as a modern sacrifice but as a return to common-sense kitchen tradition.

Does Zero Waste Chef make her own sourdough bread?

Sourdough is one of Zero Waste Chef's signature topics — she maintains a sourdough starter and regularly shares beginner guides, troubleshooting tips, and waste-free baking techniques. Her sourdough content sits at the center of her philosophy because it requires no packaging, uses simple ingredients, and connects modern cooks to fermentation traditions that predate commercial yeast.

What kind of fermented foods does Zero Waste Chef make?

Fermentation is a core pillar of Zero Waste Chef's content, covering sourdough, lacto-fermented vegetables, scrap vinegars, and other traditional preservation methods. It fits her zero-waste framework perfectly — fermentation extends the life of food, requires no plastic packaging, and reduces reliance on refrigeration and processed alternatives.

Is Zero Waste Chef Canadian or American?

Anne-Marie Bonneau has dual Canadian-American identity, which she signals in her bio with both country flags. She is based in the United States, where the majority of her audience lives, but her Canadian background shapes the resourceful, frugal approach to home cooking that defines her content.

What is the #MakeDoAndMend movement that Zero Waste Chef posts about?

Make Do and Mend is a wartime slogan — originally a British campaign — encouraging people to repair and reuse rather than discard and buy new. Zero Waste Chef uses the hashtag to connect kitchen waste reduction to a broader anti-consumerism mindset, arguing that the same logic that stops you from throwing out vegetable scraps should stop you from throwing out repairable clothes or household goods.

What is #HomegrownNationalPark and why does Zero Waste Chef use it?

Homegrown National Park is a grassroots conservation movement championed by ecologist Doug Tallamy that encourages homeowners to replace lawn space with native plants to support local biodiversity. Zero Waste Chef uses the hashtag because her sustainability philosophy extends beyond the kitchen to ecological stewardship, local food systems, and reducing the broader environmental footprint of how people live at home.

Is Zero Waste Chef also a public speaker?

Yes — alongside her content creation and writing, Anne-Marie Bonneau works as a speaker on zero-waste living, food systems, and climate action, and she lists it as a primary part of her professional identity. Her cookbook credibility and years of practical zero-waste advocacy have made her a recognizable voice at sustainability-focused events and media appearances.

What is Zero Waste Chef's newsletter and what does it cover?

Zero Waste Chef runs a direct newsletter that she uses to share recipes, zero-waste tips, and updates on media appearances — content that goes deeper than what fits in an Instagram caption. She treats it as her most direct channel to her audience, independent of platform algorithms, and promotes it prominently in her bio.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Oct 8, 2026, 6:38 PM UTC · Slug: zerowastechef

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