Singapore
Zermatt Neo is a Singapore-based competitive eater and content creator whose food-challenge format has built one of Southeast Asia's largest multi-platform followings across YouTube, Instagram, and TikTok.
Total Followers +2.7%
10.2M
Across Instagram, YouTube, TikTok
Primary Platform
2.4M followers · 24% of audience
Engagement
5.1%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $29K–$68K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +14K +0.6% | +20K +0.5% | +103K +3.0% | +137K |
| Last 30 days | +59K +2.4% | +113K +2.6% | +106K +3.1% | +278K |
| Last 90 days | +160K +6.6% | +381K +8.8% | +213K +6.3% | +753K |
| Last 365 days | +160K +6.6% | +381K +8.8% | +213K +6.3% | +753K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Revolut Sponsorship | Sponsored content | YouTube | Feb 2025 | — |
| Myprotein Sponsorship | Sponsored content | YouTube | Jan 2025 | — |
| Eclipse (Mars Wrigley) FMCG / Food & Beverage | Sponsored content | Long-term | — | |
| Pokka Coffee Food & Beverage | Sponsored content | Long-term | — | |
| Spain Tourism Board Travel & Tourism | Sponsored content | Long-term | — |
Zermatt Neo is a Singapore-based competitive eater and content creator whose food-challenge format has built one of Southeast Asia's largest multi-platform followings across YouTube, Instagram, and TikTok. His content centres on solo endurance eating — tackling multi-kilogram food challenges, from towering burgers to oversized sandwiches and curry dishes — presented with a deadpan confidence that has become his signature. Where many mukbang creators lean on comfort-viewing, Zermatt frames his content around competitive stakes and physical limits, frequently referencing undefeated records and personal bests. His YouTube channel, which anchors his operation with millions of subscribers and strong upload consistency, suggests a creator who built his base through long-form challenge videos before successfully extending that audience to short-form and social platforms.
His audience skews toward English-speaking millennials and younger adults, with a strong Singaporean core and meaningful reach into the United States, Malaysia, and the United Kingdom — a distribution that makes him unusually accessible to both regional and Western brand partners. Engagement rates running well above category medians indicate an audience that actively participates rather than passively scrolls. Sponsor pairings with Myprotein and Revolut signal that brands position him at the intersection of active lifestyle, food entertainment, and young professional spending — a broader brief than pure food sponsorship. Eclipse and Pokka Coffee appearances in his hashtag history reinforce local FMCG demand for his Singaporean audience base. As competitive eating content continues to travel well algorithmically on short-form platforms, Zermatt is positioned to deepen his international footprint while remaining the dominant voice in Singapore's food-creator space.
Zermatt Neo reaches an audience concentrated in Singapore primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward FMCG / Food & Beverage, Food & Beverage, Travel & Tourism, a clear signal of fit for brands in those categories. Demonstrated partners include Revolut and Myprotein. Engagement on Instagram runs around 5.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Singapore-focused brands in FMCG / Food & Beverage and related categories, Zermatt Neo offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Zermatt Neo's tier (Mega, 10.2M combined followers, Singapore). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The contrast is the entire joke — Bryan Johnson is the tech entrepreneur famous for his extreme anti-aging diet that restricts calories to the bare minimum, making him the polar opposite of a competitive eater. Zermatt Neo wore his merch while tackling a 9KG butter chicken challenge, leaning into the absurd irony for comedic effect. His own caption admitted the challenge 'almost took him out,' which only added to the self-aware humor.
Yes — he took on an 8KG BBQ sandwich that was on record as undefeated and finished it entirely solo. The setup included a bit of trash talk, with the restaurant owner asking if he would lose, and Zermatt Neo responding 'Nah, I'd win' before doing exactly that.
Zermatt Neo completed the 6KG tallest burger challenge in 35 minutes, describing it as 'smashed' — his typical way of marking a clean win. Timed finishes like this are a recurring format across his challenge content.
He identifies as both — his Instagram bio explicitly lists Competitive Eater before Content Creator, so the eating is not just a content gimmick. His documented challenges, which regularly fall in the 6KG to 9KG range and are frequently eaten solo, back that label up.
Among his documented attempts, a 9KG butter chicken challenge and an 8KG BBQ sandwich challenge both stand out as solo efforts at the heavier end of his catalog. He regularly takes on multi-kilogram eating challenges without splitting them with another person, which is a defining part of his content identity.
Yes — his content extends well beyond Singapore, and he has posted Spain-related food content with campaign hashtags like #SpainUpYourLife suggesting at least one international food trip there. His YouTube topics also include solo travel and food travel events, pointing to regular international challenge-hunting.
Myprotein, one of the larger sports nutrition and supplement brands globally, ran a sponsored YouTube campaign with Zermatt Neo in early 2025. The pairing is notable because Myprotein typically targets gym and fitness audiences, while Zermatt Neo's audience follows him for competitive eating — though both communities overlap around high-protein, high-calorie content.
Eclipse is a breath freshener and mints brand, and the campaign hashtags — #GetFreshAfterMealsWithEclipse — make the fit self-explanatory for someone who eats enormous meals on camera. For a competitive eater with one of Singapore's largest creator followings, a local brand associated with post-meal freshness is a logical and on-theme partnership.
YouTube is his primary platform, where his subscriber count is well past the 4 million mark — significantly larger than his Instagram following. He actively posts across Instagram and TikTok as well, but the long-form eating challenge videos on YouTube are the foundation of his audience.
Zermatt Neo is from Singapore, and Singapore makes up the largest share of his viewership. He leans into his Singaporean identity openly, displaying the flag in his bio and regularly partnering with Singapore-based brands like Eclipse.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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