United States
Zendaya is a creator with a presence on Instagram (174,606,196 followers), YouTube (4,140,000 followers), based in United States.
Total Followers +0.1%
178.7M
Across Instagram, YouTube
Primary Platform
174.6M followers · 98% of audience
Engagement
7.5%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $1.4M–$3.1M / IG post
Zendaya reprised her Emmy-winning role as Rue in the long-awaited third season, set five years after season two and described as darker in tone. The season premiered April 12, 2026.
Directed by Kristoffer Borgli, the film premiered April 3, 2026. Zendaya plays Emma Harwood, a bookseller thrust into Boston high society on the eve of her wedding.
Roach revealed the news on the red carpet at the 2026 Actors Awards. The couple had been engaged since December 2024, with Zendaya debuting her ring at the 2025 Golden Globes.
She added Rolex to a growing roster of luxury brand partnerships that includes Louis Vuitton, Bulgari, Valentino, and On footwear.
She will play the legendary frontwoman of the Ronettes and also serve as a producer on the project, adapted from Spector's memoir.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +157K +0.1% | +10K +0.2% | +0 +0.0% | +167K |
| Last 90 days | -1606377 -0.9% | +19K +0.5% | +0 +0.0% | -1587333 |
| Last 365 days | -1606377 -0.9% | +19K +0.5% | +0 +0.0% | -1587333 |
Daily follower snapshots from CreatorDB's longitudinal index.
Zendaya is a creator with a presence on Instagram (174,606,196 followers), YouTube (4,140,000 followers), based in United States. Their content sits in the entertainment & celebrity space. Their Instagram bio reads: "@thedrama April 3rd RSVP below…". The full audience and engagement breakdown is below.
Zendaya reaches an audience concentrated in United States primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As an entertainment creator they map naturally to brands targeting that space. Engagement on Instagram runs around 7.5%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Zendaya's tier (Mega, 178.7M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Zendaya and Tom Holland have been in a confirmed relationship since around 2021, when paparazzi photos of the couple went viral and both eventually acknowledged the romance. The two met while co-starring as MJ and Peter Parker in the Spider-Man MCU trilogy, making theirs one of the most followed celebrity relationships in recent years.
In Challengers (2024), Zendaya plays Tashi Duncan, a former tennis prodigy turned coach who becomes the emotional center of a high-stakes love triangle between two rival players. The role drew widespread critical acclaim, and the hashtag #teamtashi became a major fan rallying point in the lead-up to and after the film's release.
Yes, Zendaya has won the Emmy Award for Outstanding Lead Actress in a Drama Series for her role as Rue Bennett in Euphoria on two separate occasions, making history as the youngest person ever to take home that award when she first won it in 2020 at age 24. The performance is widely considered one of the defining roles of her career.
Zendaya's longtime collaborator is Law Roach, who styled her for over a decade and is credited with engineering some of the most iconic red carpet moments of the 2010s and 2020s. Roach coined the title "image architect" for himself, and their partnership became one of the most celebrated creative relationships in fashion.
Zendaya's full legal name is Zendaya Maree Stoermer Coleman — she performs and is credited professionally under just her first name. Her father, Kazembe Ajamu Coleman, is African-American and her mother, Claire Stoermer, is of German and Scottish descent.
Yes, Zendaya reprises her role as Chani in Dune: Part Two (2024), directed by Denis Villeneuve, with a dramatically expanded part compared to her limited screen time in the first film. The role added a major blockbuster franchise credit to the same year she received critical acclaim for her work in Challengers.
Yes, Zendaya first gained mainstream recognition on the Disney Channel series Shake It Up (2010), where she played Rocky Blue alongside Bella Thorne. She later headlined her own Disney series, K.C. Undercover, before pivoting to more adult-oriented work including HBO's Euphoria and major film franchises.
Zendaya has deep ties to several major fashion houses, most notably a multi-season runway partnership with Tommy Hilfiger — the Tommy x Zendaya collections — and a long-running role as a global face of Lancôme. She has also become closely associated with Italian house Valentino, frequently wearing their designs at major premieres and award ceremonies.
Zendaya was born and raised in Oakland, California. She grew up in a family with strong ties to the performing arts — her mother worked at the California Shakespeare Theater — and began modeling and acting locally before her Disney Channel breakthrough.
Zendaya's Instagram commands well over 170 million followers, placing her among the most-followed entertainers on the platform globally and firmly in the Mega tier. What makes her account particularly notable is that her engagement rate runs several times above the category average for accounts her size, signaling an unusually active and dedicated fanbase.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@zendaya · Instagram
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