@zeebaber

Her name appears to be Zee Baber — her TikTok handle @zeebaber and her publicly listed business email zee@dulcedo.com both point to that. She goes by Zee across her content and is generally known by that first name within her community.

Yes, Zee is based in Toronto, Canada. Despite that, the majority of the people watching her TikTok are actually in the United States, which is pretty typical for English-speaking Canadian lifestyle creators whose content travels well across borders.

Instead of talking directly to the camera while filming, Zee records her day and narrates over the footage afterward. It gives her videos a more diary-like, cinematic feel and is one of the signature things that sets her style apart from a typical talking-head vlog format.

Makeup therapy is a recurring format where Zee uses the ritual of doing her makeup as a space to process her thoughts, mood, or emotions out loud. It blends a beauty tutorial with honest, reflective commentary — making it more personal than a standard get-ready-with-me video.

A maintenance day video follows Zee through a full self-care reset packed into one day — think skincare, hair, nails, and other upkeep all done together. She frames it as something to look forward to rather than a chore, which is part of why that format resonates so well with her audience.

Yes, turning existing day makeup into a night-out glam look without wiping it off and starting fresh is one of her go-to video concepts. She focuses on layering products and strategic touch-ups to elevate a daytime base into something more polished for a night out.

Zee is represented by Dulcedo, a Canadian talent management agency that works with influencers, models, and digital creators. Brand partnerships and collaboration inquiries are handled through her agency contact at zee@dulcedo.com.

Her engagement runs several times above what's typical for lifestyle and beauty creators at her tier — a gap that wide usually signals a genuinely loyal, interactive community rather than passive followers. The conversational, personal tone of her voiceover vlog style consistently prompts comments, saves, and shares in a way that polished, heavily produced content often doesn't.

Zee's TikTok is a blend of get-ready-with-me videos, morning routines, spend-the-day-with-me vlogs, full maintenance days, and night-out glam content — all tied together through her voiceover narration style. She pitches herself as a life enthusiast, so beauty and fashion content is always wrapped inside a broader slice-of-life frame.

Her audience skews heavily female and falls mostly in the 18–34 age range, which fits the beauty and lifestyle space almost exactly. Geographically her viewers are spread across the US, Canada, and the UK, with the United States making up the largest single share.