Brazil
Zé Vaqueiro is a Brazilian forró singer who emerged from the Northeast of Brazil and built a national following through the kind of emotionally direct, rhythm-driven music that travels well on short-form video.
Total Followers +3.1%
19.5M
Across TikTok, Instagram
Primary Platform
TikTok
6.4M followers · 33% of audience
Engagement
11.4%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $131K–$288K / IG post
The first eight tracks of Zé Vaqueiro's biggest audiovisual project arrived on platforms, featuring Wesley Safadão, João Gomes, Felipe Amorim, Xand Avião, and Hugo e Guilherme, backed by a 70-metre LED production.
The October 11 recording at the Mangueirão parking lot during Círio de Nazaré celebrations was billed as his first major audiovisual project in the Pará capital and a milestone show in his career.
The track, also filmed for the Diamante DVD in Belém, drove massive engagement across TikTok and Instagram, cementing Zé Vaqueiro's nickname 'diamante da temporada' earned during the São João festival season.
The forró star publicly confirmed the separation and later spoke out in defence of his ex-wife after online backlash, drawing significant mainstream press coverage in Brazil.
The joint release united two of Brazil's biggest forró/piseiro acts and was highlighted as a celebration of regional cultural pride.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +102K +1.6% | +12K +0.1% | +0 +0.0% | +114K |
| Last 30 days | +315K +4.9% | +297K +2.3% | +0 +0.0% | +612K |
| Last 90 days | +662K +10.3% | +710K +5.4% | +0 +0.0% | +1.4M |
| Last 365 days | +662K +10.3% | +710K +5.4% | +0 +0.0% | +1.4M |
Daily follower snapshots from CreatorDB's longitudinal index.
Zé Vaqueiro is a Brazilian forró singer who emerged from the Northeast of Brazil and built a national following through the kind of emotionally direct, rhythm-driven music that travels well on short-form video. His catalog blends forró eletrônico with romantic and heartbreak themes — a formula evident in titles and hashtags referencing betrayal and longing that consistently generate high comment and share activity. Signed to Vybbe, one of Brazil's more digitally-oriented artist management and label operations, he released the DVD Diamante as a milestone project, a format with deep cultural roots in the Brazilian Northeast that signals an artist reaching a significant point in their career. A collaboration tag alongside Hugo e Guilherme, one of the country's prominent sertanejo duos, places him within a broader Brazilian popular music ecosystem rather than in a purely regional niche.
His TikTok engagement sits well above category norms — a signal that his fanbase, majority female and concentrated in the 18-to-34 age band, interacts with his content rather than passively scrolling past it. The audience footprint extends modestly into Angola, Mozambique, and Portugal, reflecting the natural reach of Portuguese-language music content across lusophone markets. That geographic spread, combined with premium Instagram rate positioning and consistent posting cadence, makes him an attractive partner for lifestyle, fragrance, and fashion brands targeting young Brazilian consumers — categories that align with the flash-and-perfume aesthetic his social posts project. As Brazilian forró continues to gain streaming traction internationally, Zé Vaqueiro is positioned as one of the genre's more platform-native voices, with the engagement profile to support both mass-reach and culturally specific campaign work.
Ze Vaqueiro reaches an audience concentrated in Brazil primarily through TikTok, and is best activated via Instagram Reels and Stories, TikTok branded content. As a music creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on TikTok runs around 11.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows music content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Brazil-focused brands in music and related categories, Ze Vaqueiro offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Ze Vaqueiro's tier (Mega, 19.5M combined followers, Brazil). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Ze Vaqueiro is a forró singer from northeastern Brazil, performing the romantic and heartbreak-driven style of música popular brasileira that dominates the regional festival circuit. His stage name — "Zé Vaqueiro" meaning roughly "Cowboy Joe" — ties directly into the northeastern rural music identity he has built his entire brand around.
DVD Diamante (Diamond DVD) is Ze Vaqueiro's major recorded live project, the first thing he promotes in his TikTok bio. Brazilian forró and sertanejo artists traditionally release filmed live DVD projects as career milestones, and Diamante is a headline moment in his discography that he continues to push across all his platforms.
Vybbe is the label and management company behind Ze Vaqueiro, listed as his official business contact on Instagram under the handle @vybbe. It is a modern Brazilian music-industry structure built specifically around social-first artists, and Ze Vaqueiro is one of its flagship names.
"O Original" — The Original — is the tagline Ze Vaqueiro uses on his Instagram profile, positioning himself as the defining and authentic voice of his sound in a crowded Brazilian music scene. It is a deliberate branding statement asserting that he is the originator of his style rather than a follower of trends.
Flash is a recent Ze Vaqueiro release with an official music video he promoted heavily across TikTok and Instagram. His captions around the song reference party energy, body splash, and celebratory moments, fitting the upbeat festival-forró mood his audience connects with most.
The phrase translates roughly to "Take advantage while I'm fighting with someone" — a classic forró heartbreak narrative built around a couple's argument. It is one of Ze Vaqueiro's notable song titles, surfacing consistently in his top hashtags, and captures the emotional romantic storytelling that drives his unusually high audience engagement.
Ze Vaqueiro has publicly posted alongside Hugo e Guilherme — one of Brazil's biggest sertanejo duos — describing the encounter as an "explosão" (explosion) in his caption. Their worlds clearly overlap in the Brazilian música popular space, reflecting how Ze Vaqueiro moves between forró roots and the broader Brazilian country scene.
Rock do Louco (Crazy Rock) is one of Ze Vaqueiro's recurring audience-engagement tracks, appearing consistently among his top-used hashtags. The title blends a rock-energy reference into the sertanejo and forró framework Ze Vaqueiro operates in, hinting at the high-energy festival sound that keeps fans singing along.
Ze Vaqueiro is from northeastern Brazil, the heartland of forró music culture and the region that has produced the country's most beloved festival artists. While the vast majority of his audience is Brazilian, his reach also extends to Portuguese-speaking listeners in Angola, Mozambique, and Portugal.
Ze Vaqueiro holds a Mega-tier social presence, with well over 13 million Instagram followers and over 6 million on TikTok, placing him among the most-followed music artists in Brazil on social media. His engagement rate runs far above the category average — a notable achievement for an artist operating at that follower scale.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@zevaqueiro · TikTok
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.