Russia
Zcaxap is the YouTube channel of Sasha Kharchevnikov, a Russia-based content creator who describes his work as covering digital literacy and IT trends.
Total Followers -0.0%
1.5M
Across YouTube, Instagram
Primary Platform
YouTube
1.5M followers · 99% of audience
Engagement
2.8%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $403–$1.1K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | -58 -0.4% | +0 +0.0% | -58 |
| Last 90 days | +0 +0.0% | +160 +1.0% | +0 +0.0% | +160 |
| Last 365 days | +0 +0.0% | +160 +1.0% | +0 +0.0% | +160 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Xiaomi Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| DNS Sponsorship | Sponsored content | YouTube | Feb 2026 | — |
| OKX Sponsorship | Sponsored content | YouTube | Oct 2025 | — |
| Playerok Sponsorship | Sponsored content | YouTube | Aug 2025 | — |
| Сотка Sponsorship | Sponsored content | YouTube | May 2025 | — |
Zcaxap is the YouTube channel of Sasha Kharchevnikov, a Russia-based content creator who describes his work as covering digital literacy and IT trends. His video output follows a distinctive format: first-person experiments and investigations delivered with high-stakes framing, as seen in titles about infiltrating scam call centers, running month-long AI girlfriend projects, and offering contrarian takes on Russian real estate. This blend of tech-adjacent curiosity and personal-finance skepticism sits somewhere between investigative vlogging and edutainment, and it has built a subscriber base of around 1.5 million on YouTube — a strong foothold for a Russian-language creator operating primarily within the CIS market. His engagement rate runs well above the category median, suggesting an audience that actively responds to his content rather than passively scrolling past it.
His audience skews heavily male and spans a notably wide age band, with a significant portion aged 35 and older — an unusual profile for tech YouTube, and one that implies his personal-finance and consumer-advisory angles resonate beyond a younger, natively digital demographic. His sponsor roster reinforces this positioning: DNS, Russia's dominant consumer electronics retail chain, and Xiaomi point to mainstream tech credibility, while OKX signals comfort with crypto-adjacent audiences, and Playerok connects him to gaming commerce. Together these partnerships frame Kharchevnikov as a trusted voice for digitally curious, practically minded Russian-speaking men making decisions about technology and money. With an Instagram presence still relatively undeveloped, his growth trajectory appears firmly YouTube-first, and the combination of evergreen IT-trend content with topical experiments gives him durable brand-fit across both hardware and fintech categories.
Zcaxap reaches an audience concentrated in Russia primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a tech creator they map naturally to brands targeting that space. Demonstrated partners include Xiaomi and DNS. Engagement on YouTube runs around 2.8%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Zcaxap's tier (Macro, 1.5M combined followers, Russia). Pulled from CreatorDB's category benchmarks.
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Zcaxap's real name is Sasha Kharchevnikov (Саша Харчевников). He uses the handle @zcaxap across YouTube and Instagram, which is why many viewers search for him by his surname rather than his channel name.
Zcaxap documented a 34-day experiment in which he created an AI girlfriend from scratch, then followed it up with a video about the same AI persona becoming a "millionaire" within a month. The two-part series became one of his most-talked-about content arcs and draws heavily on his digital literacy and IT trends angle.
Yes, Zcaxap produced an investigative-style video in which he claims to have gone undercover inside a scam center to expose how these operations function. This kind of hands-on expose fits his broader focus on digital awareness and protecting viewers from online fraud.
Zcaxap published a video titled "НИКОГДА НЕ ПОКУПАЙ КВАРТИРУ!" (Never Buy an Apartment!), framing it as his personal story with Russian real estate. It reflects his habit of applying digital-era financial skepticism to everyday life decisions, not just tech topics.
Zcaxap regularly uses the hashtag #антимайнинг (anti-mining), signaling a critical position on cryptocurrency mining as part of his IT-trends commentary. Interestingly, he has also partnered with crypto exchange OKX as a sponsor, which adds some nuance to where he draws the line in that debate.
Zcaxap has worked with Xiaomi, DNS (one of Russia's largest electronics retail chains), OKX (a global crypto exchange), Playerok (a gaming marketplace), and Сотка. The mix of hardware brands, gaming platforms, and a crypto exchange maps closely to the tech-savvy, predominantly male audience his channel attracts.
Zcaxap's channel is primarily Russian-language and his viewership is concentrated in Russia, Ukraine, Kazakhstan, and Belarus. He has published at least one English-titled video — "How to make money online in 2026?" — suggesting occasional attempts to reach a broader international audience.
Zcaxap describes his channel as covering цифровая грамотность (digital literacy) and IT trends, which in practice means topics like AI experiments, identifying online scams, crypto culture criticism, and internet entrepreneurship — all presented in a format accessible to everyday Russian-speaking viewers.
Yes, one of his recent uploads is titled "How to make money online in 2026?" — published in English, which is unusual for his catalogue. It connects to his Instagram identity as someone who "creates and develops media projects on the internet" and his recurring interest in online income topics.
Zcaxap is based in Russia, and the large majority of his YouTube audience comes from Russia, with significant viewer bases also in Ukraine, Kazakhstan, and Belarus. His viewers skew heavily male and span a notably wide age range, from young adults through to people well over 45.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@zcaxap · YouTube
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