Thailand
Zbing Z., known to her Thai audience as Phii Paeng (พี่แป้ง), is one of Thailand's most prominent female gaming creators, having launched her YouTube channel in April 2014 and steadily built a multi-million subscriber following over the following decade.
Total Followers +0.3%
30.9M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
21.9M followers · 71% of audience
Engagement
2.6%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $21K–$49K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +79K +0.4% | -1051 -0.1% | +0 +0.0% | +78K |
| Last 30 days | +101K +0.5% | +3K +0.1% | +0 +0.0% | +103K |
| Last 90 days | +407K +1.9% | +5K +0.3% | +0 +0.0% | +412K |
| Last 365 days | +407K +1.9% | +5K +0.3% | +0 +0.0% | +412K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Krafton Sponsorship | Sponsored content | YouTube | Aug 2025 | — |
| Dark and Darker Mobile Sponsorship | Sponsored content | YouTube | Jun 2025 | — |
| Lenovo Sponsorship | Sponsored content | YouTube | Jun 2025 | — |
| Online Station Sponsorship | Sponsored content | YouTube | Jun 2025 | — |
| Ragnarok M: Eternal Love Sponsorship | Sponsored content | YouTube | Feb 2025 | — |
Zbing Z., known to her Thai audience as Phii Paeng (พี่แป้ง), is one of Thailand's most prominent female gaming creators, having launched her YouTube channel in April 2014 and steadily built a multi-million subscriber following over the following decade. Her content centers on casual and family-accessible gaming — Roblox, sandbox titles, free-to-play PvP games — delivered in an energetic, personality-driven style that has made her a recognizable figure well beyond Thailand's gaming community. The 'Zimby' identity, reflected in her branded Zimby Land content and her self-described 'Zimby Gang' community, functions as a recurring creative universe that ties her audience together across platforms including YouTube, Instagram, and TikTok.
Her audience is overwhelmingly Thailand-based, with secondary reach into Laos and a small diaspora following in the United States and Taiwan, reflecting the regional pull of Thai-language gaming content. Despite the platform's overall trend toward younger demographics, her viewership spans a notably wide adult age range, suggesting long-term viewer retention built over years of consistent uploads. Sponsor partnerships with Lenovo, Krafton, and mobile titles like Ragnarok M and Dark and Darker Mobile confirm her positioning squarely within gaming hardware and live-service game promotions. With engagement rates running above category medians across all three active platforms, Zbing Z. remains a reliable entry point for brands seeking concentrated reach within Thailand's gaming and entertainment ecosystem, particularly as mobile gaming titles continue to expand their marketing budgets in Southeast Asia.
Zbing Z. reaches an audience concentrated in Thailand primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a gaming creator they map naturally to brands targeting that space. Demonstrated partners include Krafton and Dark and Darker Mobile. Engagement on YouTube runs around 2.6%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Zbing Z.'s tier (Mega, 30.9M combined followers, Thailand). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Zbing Z.'s real name is แป้ง (Paeng), and fans across her platforms know her affectionately as พี่แป้ง (Phi Paeng). She built her entire online identity under the channel name 'zbing z.', which has become one of the most recognizable gaming brands in Thailand.
Zimby Land is Zbing Z.'s own dedicated world inside Roblox, which she announced to fans with the post 'zimby land มาแล้วค่ะ' (Zimby Land is here). It directly ties her community brand into the game that sits at the heart of her YouTube content, giving fans a place to interact inside the game itself.
Zimby (ซิมบี้) is the name of Zbing Z.'s fan community and crew, and she describes herself in her TikTok bio as 'หัวหน้าแก๊ง ซิมบี้' — meaning the leader of the Zimby gang. The identity runs across all her platforms and carries into her Roblox world, Zimby Land, making it a central part of her brand.
Zbing Z. uploaded her very first video on April 2, 2014, a date she records in her own YouTube bio alongside every major subscriber milestone. She reached 100,000 subscribers by April 2015 and crossed 1 million in March 2016, making her one of Thailand's earliest breakout gaming creators.
Yes, Zbing Z. has an official LINE sticker pack listed on the LINE Store, which she links directly from her Instagram bio. LINE stickers are a mainstream creator merchandise format in Thailand, and having a dedicated pack reflects how deeply embedded she is in Thai pop culture beyond just gaming.
Zbing Z. is best known for Roblox, where she has her own in-game world called Zimby Land, but her content also spans Free Fire, Naraka Bladepoint, Super Sus, and Paranormal Cleanup. She gravitates toward casual, sandbox, and PvP titles delivered with a high-energy, family-friendly style.
Yes, Lenovo partnered with Zbing Z. for sponsored content on her YouTube channel in mid-2025. She is one of the most prominent gaming creators in Thailand, making her a natural fit for hardware and tech brands looking to reach the country's large gaming audience.
Krafton, the studio behind the PUBG franchise, sponsored content on Zbing Z.'s YouTube channel in 2025. Other game publishers she has worked with around that period include the teams behind Dark and Darker Mobile and Ragnarok M: Eternal Love, reflecting her broad reach across multiple gaming titles.
With over 21 million subscribers on YouTube alone, Zbing Z. sits firmly in the Mega tier and ranks among the most-subscribed gaming creators in all of Thailand. Her channel has been active since 2014 and her engagement rate runs well above the category average, which is rare at that scale.
Zbing Z.'s sponsorship and advertising inquiries are routed through True Digital's influencer network, with a dedicated manager contact listed directly in her YouTube bio. Online Station, a True Digital property, also appears as a named sponsor on her channel, pointing to a close working relationship with the group.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@zbingz · YouTube
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