United States
Zalmiplayz is a Pakistan-rooted, U.S.-based gaming content creator who built a multi-million subscriber YouTube following on the back of PUBG Mobile gameplay, a format that commands enormous loyalty across South Asian audiences.
Total Followers +9.1%
865K
Across Instagram
Primary Platform
YouTube
865K followers · 100% of audience
Engagement
7.5%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $13K–$30K / IG post
Pakistani-American creator Sajid Rehman (@zalmiplayz) dropped a teaser titled 'Zalmi x MrBeast — Pakistan's biggest collab dropping soon,' triggering widespread coverage in Pakistani mainstream media. MrBeast had not officially confirmed the project at time of reporting.
The feat was widely cited as the breakthrough moment that brought Zalmi's family-and-gaming content to a global YouTube audience, setting the stage for the later MrBeast collab teaser.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 864,639 | +79K | 7.5% | 0.9 | 7 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +52K +6.0% | +0 +0.0% | +0 +0.0% | +52K |
| Last 30 days | +79K +9.1% | +0 +0.0% | +0 +0.0% | +79K |
| Last 90 days | +785K +90.7% | +0 +0.0% | +0 +0.0% | +785K |
| Last 365 days | +785K +90.7% | +0 +0.0% | +0 +0.0% | +785K |
Daily follower snapshots from CreatorDB's longitudinal index.
Zalmiplayz is a Pakistan-rooted, U.S.-based gaming content creator who built a multi-million subscriber YouTube following on the back of PUBG Mobile gameplay, a format that commands enormous loyalty across South Asian audiences. His hashtag ecosystem — anchored by terms like #zalmiarmy, #pubgmpk, and #zalmigames — points to a tightly knit community identity that extends well beyond passive viewership. His Instagram presence, while secondary to YouTube, reflects unusually strong audience retention: an engagement rate that runs several times above the category median signals that followers are actively responding to his content rather than scrolling past it. His personal relationship with fellow creator Urub Airtiza, referenced openly in his bio, adds a lifestyle dimension to what is otherwise a gaming-first channel.
His audience skews heavily male and young — the 18-to-24 bracket dominates — and is concentrated almost entirely within Pakistan, with secondary reach into the Pakistani diaspora communities of the UAE, Saudi Arabia, and India. This makes Zalmiplayz a strong-fit channel for mobile gaming brands, telecom operators, and consumer electronics labels looking to reach young Pakistani men at scale, a demographic that is increasingly influential in regional digital commerce. The rate card sits in a range consistent with mid-to-upper-mid brand deals, suggesting agencies already recognize his outsized cultural pull within the PUBG Mobile Pakistan community. As mobile gaming sponsorship budgets continue to expand in South Asia, his combination of platform loyalty, high engagement, and clear niche positioning places him well to attract more structured, longer-term brand partnerships.
Zalmiplayz reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. As a gaming creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 7.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows gaming content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in gaming and related categories, Zalmiplayz offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Zalmiplayz's tier (Mid, 865K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Zalmiplayz is best known for PUBG Mobile content, consistently using hashtags like #pubgmzalmigames and #pubgmpk across his posts. He has built his core gaming identity around PUBG Mobile, which is one of the most widely played mobile games in Pakistan — the country that makes up the vast majority of his fanbase.
Zalmiplayz has grown to over 4 million subscribers on YouTube, which he references directly in his Instagram bio as his 'YouTube fam.' YouTube is his primary platform, where he built the gaming audience that underpins his broader social presence.
In his Instagram bio, Zalmiplayz tags @urubairtiza alongside a ring and heart emoji, signaling that she is his wife or fiancée. Personal milestones like engagements and marriages are well-known engagement drivers for creators in the South Asian gaming community, and this relationship appears to be a recognized part of his public identity.
The Zalmi Army is the official fanbase name Zalmiplayz uses for his community, with the hashtag #zalmiarmy appearing regularly across his content. This kind of dedicated fan branding is common among top-tier mobile gaming creators and helps foster a strong sense of loyalty among followers.
Little Zalmi, surfaced through the recurring hashtag #littlezalmi, appears to reference a young child or family member who features in Zalmiplayz's content alongside his gaming material. Blending family moments with gameplay is a popular format among Pakistani creators and likely contributes to his unusually high audience engagement.
Mohib appears as a top hashtag in Zalmiplayz's posts, and it is widely associated by fans with his given name. Many gaming creators in Pakistan build their public brand around a gaming alias while their real first name remains known to their close community through personal videos and live content.
Despite being based in the United States, nearly nine out of ten of Zalmiplayz's followers are in Pakistan, reflecting a strong cultural and linguistic connection he maintains through his content. His focus on PUBG Mobile — a dominant title in Pakistani gaming culture — combined with Eid content and community hashtags keeps him deeply rooted in that audience regardless of where he physically lives.
Yes — hashtags like #eidmubarak and #eid are among Zalmiplayz's most used tags, indicating he regularly shares content around Islamic holidays with his audience. This kind of culturally specific content is a key part of why his Pakistani fanbase remains so engaged and loyal compared to the category average.
Yes, Zalmiplayz maintains an active Instagram presence under @zalmiplayz alongside his main YouTube channel. His Instagram engagement rate runs well above the category average, suggesting his audience is highly active on the platform even though YouTube is where he built his following to over 4 million subscribers.
According to his Instagram bio, all brand collaboration inquiries for Zalmiplayz are directed to @yt_dictator. Given his predominantly Pakistani, male, and 18-to-24-skewing audience, he is particularly relevant for brands targeting the South Asian mobile gaming market.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@zalmiplayz · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.