United States
Zach Choi is a Korean-American creator based in Los Angeles whose entire brand rests on a single deliberate constraint: he never speaks on camera.
Total Followers +0.0%
76.6M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
33.7M followers · 44% of audience
Engagement
2.4%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $139K–$306K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +7K +0.1% | +0 +0.0% | +7K |
| Last 30 days | +0 +0.0% | +21K +0.1% | +0 +0.0% | +21K |
| Last 90 days | +101K +0.3% | +82K +0.6% | +0 +0.0% | +183K |
| Last 365 days | +101K +0.3% | +82K +0.6% | +0 +0.0% | +183K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Nongshim Food & Beverage | Sponsored content | TikTok | 2025–2026 | — |
| Amazon Influencer Program E-commerce / Affiliate | Long-term partnership | YouTube | Long-term | — |
Zach Choi is a Korean-American creator based in Los Angeles whose entire brand rests on a single deliberate constraint: he never speaks on camera. His self-declared tagline, "Silence Is Golden," defines a format built around ASMR mukbang — extended, close-up eating sessions where the audio of food being chewed, crunched, and slurped carries the full narrative. He built his initial following on YouTube before expanding across TikTok and Instagram, accumulating a combined audience in the tens of millions through content that requires no voiceover or translation, giving him unusually broad international reach for a US-based food creator.
His audience skews toward adults aged 18-to-34 with a notably even gender split — a demographic profile that appeals to packaged food and snack brands seeking lifestyle-adjacent placements. Partnerships with brands like Nongshim reflect his natural alignment with Asian food products, and his above-median engagement across platforms suggests an audience that actively interacts rather than passively scrolls. As ASMR eating content continues migrating toward short-form video, Choi's established presence on both long- and short-form platforms positions him well to remain a go-to commercial partner for food brands targeting a broad, digitally native consumer base.
Zach Choi occupies a highly distinctive niche—silent ASMR mukbang—that positions him as a premium placement vehicle for food and beverage brands, packaged snack labels, instant noodle manufacturers, and kitchen equipment makers. His no-talking format removes language barriers entirely, giving international food brands cross-market reach from a single integration; a confirmed Nongshim partnership demonstrates exactly this use case, activating a global food brand through a visually driven, sound-first format that sidesteps localization costs. His Amazon storefront signals an active affiliate relationship and opens a secondary channel for audio gear, kitchen gadgets, and tableware brands seeking product-centric placements. Audience composition skews heavily young adult and is evenly split by gender, broadening appeal across multiple demographic targets simultaneously. YouTube engagement beats the category median meaningfully, and TikTok engagement rates are notably elevated, suggesting content that earns genuine repeat viewership rather than passive scrolling. Upload cadence is consistent on YouTube; Instagram and TikTok have slowed somewhat in recent months. For brands in snacks, noodles, beverages, or audio and kitchen accessories seeking visually immersive, dialogue-free placements with strong cross-border scalability, Choi represents a high-efficiency mega-tier option.
Benchmark estimates for a creator at Zach Choi's tier (Mega, 76.6M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Zach Choi's channel is built entirely around the philosophy "Silence Is Golden" — every video is stripped of voiceover, commentary, and background music, leaving only the sounds of cooking and eating on the audio track. Removing spoken language makes his content universally watchable regardless of a viewer's native tongue, which is widely credited as a key reason his audience spans so many countries.
Yes, Zach Choi is Korean American and based in the United States. His surname Choi is one of the most common Korean surnames, and Korean dishes — including tteokbokki, ramen, and similar comfort foods — appear regularly in his content alongside American and other international foods.
Zach Choi covers a wide range of food, from Korean staples like tteokbokki noodles to Western comfort foods and visually dramatic dishes that photograph well on camera. Food is chosen as much for its eating sounds — satisfying crunches, slurps, and chews — as for its visual appeal, which is fundamental to the ASMR mukbang format he specializes in.
Yes — Zach Choi publishes cooking content alongside his silent eating videos, taking viewers through the preparation process before the final mukbang. His hashtags regularly include #cooking alongside #mukbang and #asmr, and his YouTube topics cover both food entertainment and how-to cooking.
Zach Choi maintains an Amazon storefront at amazon.com/shop/zachchoiasmr where he lists the actual equipment he uses to film and record his content. High-sensitivity microphones capable of picking up subtle food textures are central to his production, and his storefront is the most direct guide to replicating his signature audio quality.
Yes, Zach Choi has featured Nongshim Global products in his content, including a post showcasing their Tteokbokki Noodles. Nongshim, the South Korean brand best known internationally for Shin Ramyun, is a natural brand fit for a Korean-American ASMR creator whose audience already engages heavily with Asian food content.
Zach Choi scaled by combining the viral mukbang format with high-production ASMR audio and a strict no-talking rule at a time when both trends were exploding online. Because his videos carry no spoken language, they required no localization and spread naturally across language groups, helping him grow to a Mega-tier audience spanning YouTube, TikTok, and Instagram.
Zach Choi's primary handle across YouTube, Instagram, and Facebook is @zachchoi, but his TikTok account is listed as @thezachchoi — likely because the shorter handle was unavailable on that platform when he joined. His YouTube bio explicitly notes both handles, so fans searching for him on TikTok should look for @thezachchoi to find his official account.
Zach Choi's audience is split almost exactly 50/50 between male and female viewers, which is notably unusual for the food and ASMR niches where audiences tend to skew heavily female. This broad gender appeal likely reflects the combination of food variety, high-quality production, and a format that requires no commentary or on-screen personality performance.
Across YouTube, TikTok, and Instagram combined, Zach Choi has amassed well over 70 million followers, firmly placing him in the Mega creator tier. His YouTube channel alone has surpassed 33 million subscribers, making it one of the largest ASMR-focused channels on the platform.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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