Japan
Zac Perna is an Australian fitness creator and online business mentor currently based in Japan, who built his following through a combination of training content, mindset messaging, and practical guidance on running profitable online coaching businesses.
Total Followers -0.3%
661K
Across Instagram, TikTok
Primary Platform
YouTube
503K followers · 76% of audience
Engagement
0.6%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $7.6K–$18K / IG post
The podcast, focused on growing and scaling online fitness coaching businesses, debuted in 2025 and has been publishing regularly through at least May 2026.
A dedicated personal brand course for fitness creators, hosted on Skool, tied to his broader 'The Social Blueprint' coaching business.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -403 -0.1% | +0 +0.0% | +0 +0.0% | -403 |
| Last 30 days | -1661 -0.3% | +0 +0.0% | +0 +0.0% | -1661 |
| Last 90 days | -12030 -2.4% | +0 +0.0% | +0 +0.0% | -12030 |
| Last 365 days | -12030 -2.4% | +0 +0.0% | +0 +0.0% | -12030 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| EHPLabs (OxyShred) Supplements / Fitness | Brand ambassador | TikTok | Long-term | — |
| YoungLA Fitness Apparel | Brand ambassador | Long-term | — | |
| Slouch Potato Clothing / Lifestyle | Founder / owned brand | Long-term | — |
Zac Perna is an Australian fitness creator and online business mentor currently based in Japan, who built his following through a combination of training content, mindset messaging, and practical guidance on running profitable online coaching businesses. His hashtag ecosystem — centered on #mindset, #onlinecoaching, and #mentor — reflects a creator who positions himself as much a business educator as a fitness personality. He is also an author and founder of the brand @_slouchpotato_, and weaves candid vlog-style moments into his feed, including random-acts-of-kindness content that softens an otherwise motivational, coach-to-coach brand voice.
Partnerships with EHP Labs' OxyShred and fitness apparel label YoungLA place Perna squarely within the Australian supplement and athleisure ecosystem, with audience discount codes driving trackable conversions that appeal to performance-minded sponsors. His audience skews heavily toward the 18–34 bracket with a slight female majority — notably broader than the typical male-dominated fitness channel — giving brands a gender-mixed wellness demographic across Australia, the United States, and the United Kingdom. Proprietary programs signaled by hashtags like #TheBlueprint suggest a deliberate move toward education products, positioning Perna less as a conventional fitness influencer and more as a coaching-business platform with compounding revenue potential.
Zac-Perna reaches an audience concentrated in Japan primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Supplements / Fitness, Fitness Apparel, Clothing / Lifestyle, a clear signal of fit for brands in those categories. Demonstrated partners include EHPLabs (OxyShred) and YoungLA. Engagement on YouTube runs around 0.6%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Zac-Perna's tier (Mid, 661K combined followers, Japan). Pulled from CreatorDB's category benchmarks.
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Zac Perna is Australian — he carries the 🇦🇺 flag in his social bios — but he is currently based in Japan, giving his content a distinctly different backdrop from the Australian fitness scene most of his audience associates him with. The contrast between his Aussie coaching identity and his Japan-based daily life shows up across his YouTube videos and Instagram posts.
Slouchpotato (@_slouchpotato_) is a brand that Zac Perna lists as one of his owned ventures directly in his Instagram bio, sitting alongside his coaching business and brand partnerships. It forms part of his broader entrepreneurial portfolio beyond his personal fitness content.
Zac Perna's active discount code for YoungLA is ZAC, which he promotes across Instagram and TikTok for a percentage off purchases. He is a named partner of the brand and regularly features their clothing throughout his content.
Zac Perna's primary focus is helping fitness coaches build profitable online coaching businesses — not programming workouts for everyday gym-goers. His Instagram bio makes it explicit: 'I Help Fitness Coaches Make $,' and his @zacpernabusiness account is where coaches apply to work with him directly.
The Blueprint is a recurring theme tagged consistently across Zac Perna's content, and appears to be a signature framework within his coaching world. Based on his broader messaging around mindset and building an online coaching income, it functions as a structured system he teaches to fitness coaches looking to scale.
Zac Perna has built a strand of surprise generosity content — documented posts include paying for a Grab driver's new phone after learning they were saving up for it and organizing similar reveals for taxi drivers. This emotionally driven storytelling ties into his broader mindset messaging and consistently ranks among his most-shared work.
Zac Perna is a brand partner for EHPLabs OxyShred, a thermogenic fat burner he features in content and directs followers to via his bio shop link. OxyShred is one of EHPLabs' flagship products and a consistent fixture in his sponsor portfolio.
Yes — Zac Perna lists Author as one of his titles in his TikTok bio, confirming he has written at least one book. Given his sustained content focus on mindset, fear of judgment, and building an online coaching business, those themes are the likely subject matter.
Fear of judgment is one of Zac Perna's signature recurring content themes, targeting the mental block that stops people — particularly aspiring fitness coaches — from putting themselves out there online or committing to the gym. His posts in this thread blend personal storytelling with actionable mindset shifts aimed at coaches who hesitate to start or grow their business publicly.
@zacpernabusiness is Zac Perna's dedicated Instagram account for his business and coaching operation, kept separate from his main fitness and lifestyle content. It's the account he directs fitness coaches toward when they want to apply to work with him and learn how to build a scalable online income.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@zac-perna · YouTube
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