Yuya

Yuya's real name is Mariand Castrejón Castañeda. She adopted the handle Yuya early in her YouTube career and it has since become the name she is exclusively known by professionally. Her channel is registered as @YuyaTV.

Yuya was born and raised in Cuernavaca, Morelos, Mexico. She launched her YouTube channel from Mexico in 2009 and has remained based there throughout her career, making her one of the country's most prominent digital creators.

Yes. Yuya has a son named Juan Pablo, born in 2019 with her former partner Sergio Díaz. She has shared aspects of motherhood on her channels, though she keeps most details of her son's life private.

Yuya was in a long-term relationship with Sergio Díaz, with whom she had her son Juan Pablo. She later had a publicly noted relationship with Mexican rock musician Siddhartha. Both relationships attracted significant coverage in Latin American entertainment media.

In early-to-mid 2026 Yuya has partnered with MAC Cosmetics, Garnier, Sephora, Pantene, and L'Oréal Paris across YouTube, Instagram, and TikTok. The deals span beauty, skincare, and haircare categories, reflecting the breadth of her niche authority.

Yuya launched her YouTube channel in 2009, giving her over 16 years of continuous presence on the platform as of 2026. That longevity underpins her Mega-tier status and a subscriber base of more than 20 million on YouTube alone.

Yuya is primarily known for makeup tutorials, product reviews, skincare routines, and lifestyle vlogs delivered in Spanish. Her accessible, conversational style has been a consistent hallmark across YouTube, Instagram, and her growing TikTok presence.

Yuya's headline engagement rate sits at more than double the beauty-category median, a strong signal for a creator at Mega scale where engagement rates typically compress. Her TikTok channel also records the highest relative engagement among her active platforms.

Yuya has approximately 29 million total followers as of mid-2026, distributed across YouTube (her primary platform), Instagram, and TikTok. YouTube accounts for the largest share, with Instagram and TikTok serving as significant secondary audiences.

Yuya's reach is concentrated across Spanish-speaking Latin American markets — with Mexico as her home base — alongside a notable secondary audience in the United States. Spain also features as a meaningful part of her European draw, reflecting the pan-Hispanic scope of her following.