United States
Yurilamasbella is a US-based beauty and lifestyle creator whose handle—Spanish for "the most beautiful"—suggests a Latina identity that threads through her content.
Total Followers +0.5%
8.3M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
685K followers · 8% of audience
Engagement
6.7%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $36K–$84K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +2K +0.3% | +6K +0.2% | +0 +0.0% | +8K |
| Last 30 days | +10K +1.5% | +33K +1.1% | +0 +0.0% | +43K |
| Last 90 days | +9K +1.3% | +39K +1.3% | +0 +0.0% | +48K |
| Last 365 days | +9K +1.3% | +39K +1.3% | +0 +0.0% | +48K |
Daily follower snapshots from CreatorDB's longitudinal index.
Yurilamasbella is a US-based beauty and lifestyle creator whose handle—Spanish for "the most beautiful"—suggests a Latina identity that threads through her content. Operating across TikTok, Instagram, and YouTube, she blends makeup tutorials, hair styling, and celebrity-adjacent lifestyle coverage with a comedic, self-described "relatable chaos" sensibility. POV skits and mother-daughter moments give her beauty-focused output a personality-driven edge over straightforward tutorial channels, and that tonal combination drives engagement rates well above category norms across all three platforms.
Her audience skews heavily female and clusters in the 18–34 bracket, making her a natural fit for beauty and personal care brands targeting millennial and Gen Z women across English-speaking markets. A partnership with Shark Beauty aligns directly with her hair-styling content and represents the kind of product-demonstrable, premium deal she can credibly carry at scale. Managed through Piza Global, she operates as a professional media business rather than an independent creator, and her consistently elevated TikTok engagement—well above peer benchmarks—positions her for deeper integration into flagship beauty and lifestyle brand campaigns as the influencer-to-talent pipeline matures.
Yurilamasbella reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Beauty / Hair Care, a clear signal of fit for brands in those categories. Demonstrated partners include Shark Beauty. Engagement on YouTube runs around 6.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Beauty / Hair Care and related categories, Yurilamasbella offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Yurilamasbella's tier (Mega, 8.3M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
"Yurilamasbella" breaks down in Spanish as "Yuri la más bella" — meaning "Yuri the most beautiful." The name reflects a Latina identity and fits the creator's beauty-forward brand, where confidence and style are central themes across all her platforms.
She's genuinely both. Yurilamasbella describes herself as a "Beauty & Stylist Influencer" on YouTube while her Instagram bio leans into "relatable chaos" comedy, and her actual content mixes hair tutorials and makeup looks with POV skits and candid family moments. That crossover is a big reason her engagement runs well above the category average.
Yurilamasbella is a paid sponsor partner of Shark Beauty, the hair styling tools brand, tagging her dedicated brand posts with #sponsoredbysharkbeauty. The partnership is a natural fit given that hair care and styling sit at the core of her beauty content.
#forallhairkind is Shark Beauty's inclusivity campaign tagline, and Yurilamasbella uses it as part of her ongoing sponsorship with the brand. The campaign positions Shark Beauty tools as products built to work across all hair textures and types, which aligns with her diverse, predominantly female audience.
Yes — #motherdaughter is one of her most regularly used hashtags, and family moments featuring a mother-daughter dynamic appear throughout her feed. This content sits alongside her beauty tutorials and comedy skits and resonates strongly with her core audience of women aged 18 to 44.
#emmys2024 appears among Yurilamasbella's top hashtags, meaning she built content around the 2024 Emmy Awards. For a beauty and style creator, awards-season coverage — red-carpet fashion, celebrity hair moments, and styled looks — is a high-engagement content opportunity she tapped into.
"Relatable chaos" is the exact phrase Yurilamasbella uses in her own Instagram bio to describe her content style — candid, funny, and rooted in real everyday life rather than overly curated influencer aesthetics. It explains why her TikTok engagement runs significantly above what creators at her follower level typically see.
#pov is consistently among her most-used hashtags, and Yurilamasbella posts first-person scenario clips — short comedic videos that drop the viewer into a relatable, often chaotic everyday situation. This format is a cornerstone of her identity as both a style creator and a comedian and drives outsized engagement on TikTok.
TikTok is Yurilamasbella's largest platform by follower count, with an audience well into the millions and an engagement rate that towers above the platform norm for creators in her tier. Instagram is a close second and is where brands tend to concentrate her larger sponsorship activations, including her Shark Beauty work.
Yurilamasbella is based in the United States, and the large majority of her audience is also American. She posts in English and her content targets a US-first demographic, with meaningful secondary followings in the United Kingdom and Canada.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@yurilamasbella · YouTube
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