France
Yuka is a French health-tech app turned digital media presence, launched in 2017 by an independent team based in France.
Total Followers +3.8%
317K
Across YouTube, Instagram
Primary Platform
YouTube
17K followers · 5% of audience
Engagement
4.4%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $4.5K–$11K / IG post
Yuca Corp announced the expansion into Latin America via PR Newswire, marking a major step in the app's international growth beyond its European and North American base.
The joint campaign called for regulatory action to curb ultra-processed food practices in France, reinforcing Yuka's role as an activist health platform beyond product scanning.
A major Washington Post feature examined how Yuka's product ratings are pressuring US food brands to reformulate, highlighting the app's growing influence on the American market.
Following an 11-country European petition, Yuka expanded its anti-aspartame push to the US market, publishing a report calling for a ban on the widely used artificial sweetener.
Goya sued Yuca Corp alleging the app wrongfully labels its products as high-risk, while Yuka co-founder Julie Chapon defended the ratings, pointing to additives like Red 40 and Yellow 5 that US regulators have signaled for future bans.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +2K +0.8% | +0 +0.0% | +2K |
| Last 30 days | +203 +1.2% | +12K +4.0% | +0 +0.0% | +12K |
| Last 90 days | +0 +0.0% | +21K +6.9% | +0 +0.0% | +21K |
| Last 365 days | +0 +0.0% | +21K +6.9% | +0 +0.0% | +21K |
Daily follower snapshots from CreatorDB's longitudinal index.
Yuka is a French health-tech app turned digital media presence, launched in 2017 by an independent team based in France. The app allows users to scan barcodes on food and cosmetic products, returning colour-coded health ratings based on nutritional composition, additive risk, and ingredient safety — a concept that found immediate traction among health-conscious consumers across the French-speaking world. With tens of millions of users spread across more than a dozen countries, Yuka operates without brand investment or advertising revenue, a deliberate independence it communicates consistently and positions as a core credibility signal.
Their social channels function as a blend of consumer education and product advocacy. Content spans app tutorials, nutritional explainers, and seasonal health guides, with recurring campaigns — such as 'Balance Ton Additif', which publicly calls out manufacturers using high-risk food additives — lending the brand a watchdog dimension that drives community loyalty and above-average engagement for its tier. The audience skews slightly male and spans a broad age range, concentrated in France, Belgium, and the wider Francophone market including Algeria and Morocco. A separately managed U.S. channel signals active English-language expansion, positioning Yuka less as a traditional creator account and more as a health-information platform with natural brand-fit for clean-label food, supplement, and wellness companies seeking credible, independently perceived partnerships.
Yuka_App reaches an audience concentrated in France primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a health creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 4.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows health content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For France-focused brands in health and related categories, Yuka_App offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Yuka_App's tier (Mid, 317K combined followers, France). Pulled from CreatorDB's category benchmarks.
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Yuka scans a product's barcode and gives it a score from 0 to 100, color-coded from red to green, based on its nutritional quality and the presence of food additives. If a product scores poorly, the app suggests better-rated alternatives you can swap in right at the supermarket shelf. The idea is to make label-reading instant and accessible without needing a nutrition science background.
Yuka was founded in France in 2017 by Julie Chapon and siblings Benoit and François Martin. The three built it as an independent project with no corporate backing, aimed at giving everyday shoppers a simple way to understand what's actually in their food and cosmetics. That founding philosophy of full independence has stayed central to the brand ever since.
Yuka is a 100% independent project and explicitly refuses advertising or sponsorship from any food or cosmetics brand, which means its product scores cannot be influenced by manufacturers. The app is funded instead through a premium subscription that unlocks additional features for users. This no-advertising stance is one of the most frequently cited reasons its community trusts the scores it gives.
"Balance ton additif" — roughly "call out your additive" — is a Yuka-led initiative that mobilizes users to publicly pressure brands still using food additives flagged as risky by health research. Rather than just informing consumers, the campaign turns Yuka's community into an activist force pushing companies to reformulate their products. It reflects Yuka's broader identity as an advocacy project, not just a scanning tool.
Yuka works on both food products and cosmetics, including skincare, haircare, sunscreens, and scrubs. For beauty and personal care items, it evaluates ingredients against databases of known irritants, endocrine disruptors, and other substances flagged by health bodies, then applies the same color-coded scoring system. The app's social content regularly covers cosmetic product reviews alongside food label education.
Yes, Yuka has expanded to the US market and runs a dedicated American YouTube channel under the handle @Yuka_US, focused specifically on products sold in US stores. The app operates in over a dozen countries, though its largest and most active community remains in France and other French-speaking markets. American users can download the app and scan barcodes found in US supermarkets to get scores and ingredient breakdowns.
Yuka flags additives that scientific studies or regulatory bodies have linked to potential health risks, including certain artificial colorants, preservatives such as nitrites, and some synthetic sweeteners. Within each product's detail page, the app color-codes additives individually so you can see which specific ingredients are driving a low score. Yuka's team updates its additive database on an ongoing basis as new research becomes available.
Several food and processed-meat industry associations in France took legal action against Yuka, arguing that its scoring system unfairly damaged sales of their products. The cases drew widespread media attention and arguably boosted Yuka's profile, reinforcing its image as an independent consumer advocate willing to challenge large industry players. The disputes underscored how much influence the app had gained over purchasing decisions in French supermarkets.
Yuka has reported over 75 million users across more than 12 countries, establishing it as one of the largest independent food and cosmetics scanning platforms in the world. The user base is strongest in France, Belgium, Canada, and parts of North Africa, reflecting the app's French-speaking roots. Expansion into English-speaking markets, particularly the US, is an active and ongoing part of its growth strategy.
Yuka was created in France and launched there in 2017, and France still accounts for the large majority of its social media audience and active user base. The app's main YouTube and Instagram content is produced primarily in French, with a separate channel dedicated to English-speaking markets in the US. Its French origins are reflected in the food brands and retail chains it most frequently features in its reviews and campaigns.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@yuka_app · YouTube
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