France
Yuka_App is a creator with a presence on YouTube (16,900 followers), Instagram (303,631 followers), based in France.
Total Followers +4.8%
321K
Across YouTube, Instagram
Primary Platform
YouTube
17K followers · 5% of audience
Engagement
4.4%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $4.6K–$11K / IG post
The app — used by more than 85 million people worldwide — published a comprehensive report on how UPFs came to dominate the American diet and their health consequences, urging the FDA to define and regulate ultra-processed foods.
A major Washington Post investigation spotlighted how Yuka's food-scanning ratings are pressuring US processed food brands to reformulate products, cementing the app's growing influence in the American market.
Following a successful multi-country European petition, Yuka expanded its campaign to ban aspartame to the US market, releasing a dedicated report calling for a ban on the sweetener found in thousands of food and beverage products.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +4K +1.2% | +0 +0.0% | +4K |
| Last 30 days | +203 +1.2% | +15K +5.0% | +0 +0.0% | +15K |
| Last 90 days | +615 +3.6% | +24K +7.9% | +0 +0.0% | +25K |
| Last 365 days | +615 +3.6% | +24K +7.9% | +0 +0.0% | +25K |
Daily follower snapshots from CreatorDB's longitudinal index.
Yuka_App is a creator with a presence on YouTube (16,900 followers), Instagram (303,631 followers), based in France. Their content sits in the health & nutrition space. Their YouTube bio reads: "Haven’t heard of the app yet? No worries 😜 In short: Yuka decodes the labels on your food 🧃 and cosmetic 🧴 products to help you make better choices for your health ✊ 📲 Download the app here → https://app.yuka.io/download 🇺🇸 Want to". The full audience and engagement breakdown is below.
Yuka_App reaches an audience concentrated in France primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a fitness creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 4.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For France-focused brands in fitness and related categories, Yuka_App offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Yuka_App's tier (Mid, 321K combined followers, France). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yuka scans a product's barcode and gives it a score from 0 to 100, color-coded from red to green, based on its nutritional quality and the presence of food additives. If a product scores poorly, the app suggests better-rated alternatives you can swap in right at the supermarket shelf. The idea is to make label-reading instant and accessible without needing a nutrition science background.
Yuka was founded in France in 2017 by Julie Chapon and siblings Benoit and François Martin. The three built it as an independent project with no corporate backing, aimed at giving everyday shoppers a simple way to understand what's actually in their food and cosmetics. That founding philosophy of full independence has stayed central to the brand ever since.
Yuka is a 100% independent project and explicitly refuses advertising or sponsorship from any food or cosmetics brand, which means its product scores cannot be influenced by manufacturers. The app is funded instead through a premium subscription that unlocks additional features for users. This no-advertising stance is one of the most frequently cited reasons its community trusts the scores it gives.
"Balance ton additif" — roughly "call out your additive" — is a Yuka-led initiative that mobilizes users to publicly pressure brands still using food additives flagged as risky by health research. Rather than just informing consumers, the campaign turns Yuka's community into an activist force pushing companies to reformulate their products. It reflects Yuka's broader identity as an advocacy project, not just a scanning tool.
Yuka works on both food products and cosmetics, including skincare, haircare, sunscreens, and scrubs. For beauty and personal care items, it evaluates ingredients against databases of known irritants, endocrine disruptors, and other substances flagged by health bodies, then applies the same color-coded scoring system. The app's social content regularly covers cosmetic product reviews alongside food label education.
Yes, Yuka has expanded to the US market and runs a dedicated American YouTube channel under the handle @Yuka_US, focused specifically on products sold in US stores. The app operates in over a dozen countries, though its largest and most active community remains in France and other French-speaking markets. American users can download the app and scan barcodes found in US supermarkets to get scores and ingredient breakdowns.
Yuka flags additives that scientific studies or regulatory bodies have linked to potential health risks, including certain artificial colorants, preservatives such as nitrites, and some synthetic sweeteners. Within each product's detail page, the app color-codes additives individually so you can see which specific ingredients are driving a low score. Yuka's team updates its additive database on an ongoing basis as new research becomes available.
Several food and processed-meat industry associations in France took legal action against Yuka, arguing that its scoring system unfairly damaged sales of their products. The cases drew widespread media attention and arguably boosted Yuka's profile, reinforcing its image as an independent consumer advocate willing to challenge large industry players. The disputes underscored how much influence the app had gained over purchasing decisions in French supermarkets.
Yuka has reported over 75 million users across more than 12 countries, establishing it as one of the largest independent food and cosmetics scanning platforms in the world. The user base is strongest in France, Belgium, Canada, and parts of North Africa, reflecting the app's French-speaking roots. Expansion into English-speaking markets, particularly the US, is an active and ongoing part of its growth strategy.
Yuka was created in France and launched there in 2017, and France still accounts for the large majority of its social media audience and active user base. The app's main YouTube and Instagram content is produced primarily in French, with a separate channel dedicated to English-speaking markets in the US. Its French origins are reflected in the food brands and retail chains it most frequently features in its reviews and campaigns.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@yuka_app · YouTube
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